Question 1

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

Accepted Answer

A) True 
 B)False

Question 2

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?

Accepted Answer

Marketers can employ several strategies

Question 3

By giving out free samples,a marketer is trying to influence the direct experiences of consumers even before they purchase products.

Accepted Answer

A) True 
 B)False

Question 4

What consumer research method consists of a series of adjectives,phrases,or sentences regarding an object,with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives,phrases,or sentences?

Accepted Answer

A) Projective specification 
B) Patronage clarification 
C) Group interview 
D) Attitude scale 
E) Depth interview 
A) Projective specification 
B) Patronage clarification 
C) Group interview 
D) Attitude scale 
E) Depth interview

Question 5

An opinion leader provides information and is viewed as an authority on many spheres of interest for reference-group participants.

Accepted Answer

A) True 
 B)False

Question 6

Cognitive,affective,and behavioral are the three major components of

Accepted Answer

A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes. 
A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes.

Question 7

Marketers often provide consumers with experience to their products,including free samples and trial offers,to facilitate consumer

Accepted Answer

A) patronage motives. 
B) attitudes. 
C) perception. 
D) distortion. 
E) learning. 
A) patronage motives. 
B) attitudes. 
C) perception. 
D) distortion. 
E) learning.

Question 8

An information input is less likely to reach awareness if it is related to an event that the person is anticipating.

Accepted Answer

A) True 
 B)False

Question 9

When evaluating the alternatives,the buyer rates and eventually ranks the brands in the consideration set.

Accepted Answer

A) True 
 B)False

Question 10

Changes in culture do not affect product development.

Accepted Answer

A) True 
 B)False

Question 11

An opinion leader is likely to be most effective under all of the following conditions except when the

Accepted Answer

A) follower has high product involvement. 
B) follower has low product knowledge. 
C) follower has values and attitudes similar to the opinion leader. 
D) product details are numerous and complicated. 
E) follower has attitudes and values that are different from those of the opinion leader. 
A) follower has high product involvement. 
B) follower has low product knowledge. 
C) follower has values and attitudes similar to the opinion leader. 
D) product details are numerous and complicated. 
E) follower has attitudes and values that are different from those of the opinion leader.

Question 12

How does an individual's social class influence the products he or she buys?

Accepted Answer

The answer of How does an individual's social class influence...

Question 13

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Accepted Answer

The answer of Why is it important for marketers to...

Question 14

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

Accepted Answer

A) True 
 B)False

Question 15

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City.This is an example of ____ influence on consumer buying decision processes.

Accepted Answer

A) demographic 
B) situational 
C) subcultural 
D) role 
E) social class 
A) demographic 
B) situational 
C) subcultural 
D) role 
E) social class

Question 16

Product availability plays a major role in the purchase stage.If the highest-ranked product is unavailable,the consumer will most likely purchase the brand ranked second.

Accepted Answer

A) True 
 B)False

Question 17

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste.Marketers promote these brands based on ____ needs,appealing to sex appeal.

Accepted Answer

A) physiological 
B) esteem 
C) self-actualization 
D) psychological 
E) social 
A) physiological 
B) esteem 
C) self-actualization 
D) psychological 
E) social

Question 18

Motives always operate at a conscious level.

Accepted Answer

A) True 
 B)False

Question 19

While shopping at a local grocery store,Taylor sees a display of his favorite brand of energy drink.He buys some to take home for the weekend.This purchase process would be described as

Accepted Answer

A) routinized response behavior. 
B) extended problem solving. 
C) limited problem solving. 
D) situational perception. 
E) enduring involvement. 
A) routinized response behavior. 
B) extended problem solving. 
C) limited problem solving. 
D) situational perception. 
E) enduring involvement.

Question 20

Scenario 7.2
Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 7.2.Carlos' knowledge of the correct gas mileage is an example of the ____ component of his attitude toward the Toyota,while Alicia's feelings about the children in the commercial being happy in the Toyota van were an example of the ____ component of her attitude.

Accepted Answer

A) cognitive;affective 
B) cognitive;behavioral 
C) affective;cognitive 
D) affective;behavioral 
E) behavioral;affective 
A) cognitive;affective 
B) cognitive;behavioral 
C) affective;cognitive 
D) affective;behavioral 
E) behavioral;affective

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?

By giving out free samples,a marketer is trying to influence the direct experiences of consumers even before they purchase products.

What consumer research method consists of a series of adjectives,phrases,or sentences regarding an object,with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives,phrases,or sentences?

An opinion leader provides information and is viewed as an authority on many spheres of interest for reference-group participants.

Cognitive,affective,and behavioral are the three major components of

Marketers often provide consumers with experience to their products,including free samples and trial offers,to facilitate consumer

An information input is less likely to reach awareness if it is related to an event that the person is anticipating.

When evaluating the alternatives,the buyer rates and eventually ranks the brands in the consideration set.

Changes in culture do not affect product development.

An opinion leader is likely to be most effective under all of the following conditions except when the

How does an individual's social class influence the products he or she buys?

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City.This is an example of ____ influence on consumer buying decision processes.

Product availability plays a major role in the purchase stage.If the highest-ranked product is unavailable,the consumer will most likely purchase the brand ranked second.

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste.Marketers promote these brands based on ____ needs,appealing to sex appeal.

Motives always operate at a conscious level.

While shopping at a local grocery store,Taylor sees a display of his favorite brand of energy drink.He buys some to take home for the weekend.This purchase process would be described as

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific subculture.

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?

By giving out free samples,a marketer is trying to influence the direct experiences of consumers even before they purchase products.

What consumer research method consists of a series of adjectives,phrases,or sentences regarding an object,with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives,phrases,or sentences?

An opinion leader provides information and is viewed as an authority on many spheres of interest for reference-group participants.

Cognitive,affective,and behavioral are the three major components of

Marketers often provide consumers with experience to their products,including free samples and trial offers,to facilitate consumer

An information input is less likely to reach awareness if it is related to an event that the person is anticipating.

When evaluating the alternatives,the buyer rates and eventually ranks the brands in the consideration set.

Changes in culture do not affect product development.

An opinion leader is likely to be most effective under all of the following conditions except when the

How does an individual's social class influence the products he or she buys?

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Consumer socialization is the process through which a person acquires the knowledge and skills to function as a consumer.

Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City.This is an example of ____ influence on consumer buying decision processes.

Product availability plays a major role in the purchase stage.If the highest-ranked product is unavailable,the consumer will most likely purchase the brand ranked second.

Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste.Marketers promote these brands based on ____ needs,appealing to sex appeal.

Motives always operate at a conscious level.

While shopping at a local grocery store,Taylor sees a display of his favorite brand of energy drink.He buys some to take home for the weekend.This purchase process would be described as

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters