Question 1

Which of the following products would probably require extended problem solving before a purchase?

Accepted Answer

A) Products purchased frequently 
B) Products to be purchased in the future 
C) Products that are purchased routinely 
D) Expensive products 
E) Products purchased as a result of social influences 
A) Products purchased frequently 
B) Products to be purchased in the future 
C) Products that are purchased routinely 
D) Expensive products 
E) Products purchased as a result of social influences

Question 2

Which of the following is the fastest growing,most affluent subculture in the United States?

Accepted Answer

A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans 
A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans

Question 3

Scenario 7.2
Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 7.2.Since Alicia and Carlos were using gas mileage as one of their evaluative criteria,they are most likely in the ____ phase of the consumer buying process.

Accepted Answer

A) problem recognition 
B) external search 
C) evaluation of alternatives 
D) purchase 
E) post-purchase 
A) problem recognition 
B) external search 
C) evaluation of alternatives 
D) purchase 
E) post-purchase

Question 4

Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Kate has asked several of her friends and family members where they have their cars repaired,since she has experienced a problem starting her car when the weather is cold.Kate has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.Steve,one of Kate's friends,had a very poor experience with Skola's.However,once he complained to them,they fixed the situation and now he prefers their auto repair shop over others.
-Refer to Scenario 7.1.The change in Steve's behavior toward Skola's Auto Repair,caused by the company's response to his complaint,is a function of

Accepted Answer

A) perception. 
B) motivation. 
C) attitudes. 
D) learning. 
E) influence. 
A) perception. 
B) motivation. 
C) attitudes. 
D) learning. 
E) influence.

Question 5

Marketers should view customers as problem solvers.

Accepted Answer

A) True 
 B)False

Question 6

For which of the following products would a consumer most likely use limited problem solving?

Accepted Answer

A) Detergent 
B) Toothpaste 
C) Automobile 
D) Hair dryer 
E) Washing machine 
A) Detergent 
B) Toothpaste 
C) Automobile 
D) Hair dryer 
E) Washing machine

Question 7

Which American subculture spends the highest proportion of its income on utilities,footwear,children's apparel,groceries,and housing?

Accepted Answer

A) Native Americans 
B) Hispanics 
C) African Americans 
D) Asian Americans 
E) Americans over 65 years of age 
A) Native Americans 
B) Hispanics 
C) African Americans 
D) Asian Americans 
E) Americans over 65 years of age

Question 8

According to Maslow's hierarchy of needs,

Accepted Answer

A) individuals simultaneously try to satisfy all five levels of needs. 
B) self-actualization needs are the most important needs to be met for most individuals. 
C) individuals first address needs at the top of the pyramid and then move down to the lower level needs. 
D) levels of needs are different for everyone,and we all try to satisfy them in a different order. 
E) individuals first satisfy the most basic needs and then try to fulfill needs at the next level up. 
A) individuals simultaneously try to satisfy all five levels of needs. 
B) self-actualization needs are the most important needs to be met for most individuals. 
C) individuals first address needs at the top of the pyramid and then move down to the lower level needs. 
D) levels of needs are different for everyone,and we all try to satisfy them in a different order. 
E) individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

Question 9

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

Accepted Answer

A) True 
 B)False

Question 10

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person.This is known as an individual's

Accepted Answer

A) motivational structure. 
B) routinized response behavior. 
C) level of involvement. 
D) cognitive dissonance. 
E) evaluative criteria. 
A) motivational structure. 
B) routinized response behavior. 
C) level of involvement. 
D) cognitive dissonance. 
E) evaluative criteria.

Question 11

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture,history,and buying patterns of each ethnic group.

Accepted Answer

A) True 
 B)False

Question 12

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things.This is a description of Shane's

Accepted Answer

A) self-concept. 
B) lifestyle. 
C) personality. 
D) attitudes. 
E) role. 
A) self-concept. 
B) lifestyle. 
C) personality. 
D) attitudes. 
E) role.

Question 13

Motives include knowledge and positive or negative feelings about an object.

Accepted Answer

A) True 
 B)False

Question 14

The five categories of situational influences are:

Accepted Answer

A) product involvement level,physical surroundings,social surroundings,time perspective,and purchase reason. 
B) antecedent states,physical surroundings,social surroundings,time perspective,and space dimensions. 
C) social surroundings,physical surroundings,time pressures,purchase reason,and lifestyles. 
D) purchase reason,time perspective,social surroundings,physical surroundings,and buyer's momentary mood. 
E) store atmosphere,location,aromas,sounds,and lighting. 
A) product involvement level,physical surroundings,social surroundings,time perspective,and purchase reason. 
B) antecedent states,physical surroundings,social surroundings,time perspective,and space dimensions. 
C) social surroundings,physical surroundings,time pressures,purchase reason,and lifestyles. 
D) purchase reason,time perspective,social surroundings,physical surroundings,and buyer's momentary mood. 
E) store atmosphere,location,aromas,sounds,and lighting.

Question 15

Dissatisfaction may occur shortly after a purchase;this is called cognitive dissatisfaction.

Accepted Answer

A) True 
 B)False

Question 16

Just as attitudes are learned,they can be changed.

Accepted Answer

A) True 
 B)False

Question 17

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

Accepted Answer

A) ultimate consumers. 
B) end-use consumption group. 
C) business market. 
D) household purchasing group. 
E) organizational market. 
A) ultimate consumers. 
B) end-use consumption group. 
C) business market. 
D) household purchasing group. 
E) organizational market.

Question 18

Shortly after moving into their new home,Mark and Katherine Gould purchase and install smoke detectors and an alarm system.The Goulds are concerned about fulfilling their need for

Accepted Answer

A) survival. 
B) safety. 
C) self-actualization. 
D) esteem. 
E) belonging. 
A) survival. 
B) safety. 
C) self-actualization. 
D) esteem. 
E) belonging.

Question 19

Within the information search step of the consumer buying decision process,what two primary aspects exist?

Accepted Answer

A) Consideration sets and evoked sets 
B) Personal information and non-personal information 
C) Selective retention and selective distortion 
D) Internal search and external search 
E) Company-produced information and internal information 
A) Consideration sets and evoked sets 
B) Personal information and non-personal information 
C) Selective retention and selective distortion 
D) Internal search and external search 
E) Company-produced information and internal information

Question 20

A consumer belongs to only one subculture.

Accepted Answer

A) True 
 B)False

Which of the following products would probably require extended problem solving before a purchase?

Which of the following is the fastest growing,most affluent subculture in the United States?

Marketers should view customers as problem solvers.

For which of the following products would a consumer most likely use limited problem solving?

Which American subculture spends the highest proportion of its income on utilities,footwear,children's apparel,groceries,and housing?

According to Maslow's hierarchy of needs,

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person.This is known as an individual's

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture,history,and buying patterns of each ethnic group.

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things.This is a description of Shane's

Motives include knowledge and positive or negative feelings about an object.

The five categories of situational influences are:

Dissatisfaction may occur shortly after a purchase;this is called cognitive dissatisfaction.

Just as attitudes are learned,they can be changed.

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

Shortly after moving into their new home,Mark and Katherine Gould purchase and install smoke detectors and an alarm system.The Goulds are concerned about fulfilling their need for

Within the information search step of the consumer buying decision process,what two primary aspects exist?

A consumer belongs to only one subculture.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Which of the following products would probably require extended problem solving before a purchase?

Which of the following is the fastest growing,most affluent subculture in the United States?

Marketers should view customers as problem solvers.

For which of the following products would a consumer most likely use limited problem solving?

Which American subculture spends the highest proportion of its income on utilities,footwear,children's apparel,groceries,and housing?

According to Maslow's hierarchy of needs,

Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also used during the postpurchase evaluation stage.

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person.This is known as an individual's

Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture,history,and buying patterns of each ethnic group.

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things.This is a description of Shane's

Motives include knowledge and positive or negative feelings about an object.

The five categories of situational influences are:

Dissatisfaction may occur shortly after a purchase;this is called cognitive dissatisfaction.

Just as attitudes are learned,they can be changed.

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

Shortly after moving into their new home,Mark and Katherine Gould purchase and install smoke detectors and an alarm system.The Goulds are concerned about fulfilling their need for

Within the information search step of the consumer buying decision process,what two primary aspects exist?

A consumer belongs to only one subculture.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters