Question 1

Which of the following buying situations is most consistent with routinized response behavior?

Accepted Answer

A) Ian buying his first pair of basketball shoes 
B) Molly buying a new set of tires for her car 
C) Aaron buying a new fishing rod and reel 
D) Stephanie buying bottled water 
E) Bryan buying a new software program 
A) Ian buying his first pair of basketball shoes 
B) Molly buying a new set of tires for her car 
C) Aaron buying a new fishing rod and reel 
D) Stephanie buying bottled water 
E) Bryan buying a new software program

Question 2

The values,knowledge,beliefs,customs,objects,and concepts of a society affect how people make purchasing decisions.

Accepted Answer

A) True 
 B)False

Question 3

Shaun is going shopping with his dad to buy his first baseball glove for Little League.He listens to his dad talk to the salesperson at the sporting goods store,watches him examine the stitching in the glove and then rub his finger over the leather palm.Shaun's observations are part of his

Accepted Answer

A) consumer development. 
B) attitude development. 
C) purchasing evaluation. 
D) consumer socialization. 
E) consumer attitude. 
A) consumer development. 
B) attitude development. 
C) purchasing evaluation. 
D) consumer socialization. 
E) consumer attitude.

Question 4

Stefanie is shopping for groceries at her local supermarket.As she picks up laundry detergent,she sees the display of bathroom cleaners and remembers that she is about to run out of it at home.Stefanie tries to remember the specific brand that she used last time,because she thought that was the best in terms of performance and value.In terms of the consumer buying decision process,Stefanie's remembering that she was almost of bathroom cleaner is the ____ phase of the buying decision process,where trying to remember what brand she last used was an example of the _____ phase.

Accepted Answer

A) problem recognition;internal information search. 
B) problem recognition;evaluation of alternatives. 
C) information search;postpurchase evaluation. 
D) information search;evaluation of alternatives 
E) problem recognition;postpurchase evaluation. 
A) problem recognition;internal information search. 
B) problem recognition;evaluation of alternatives. 
C) information search;postpurchase evaluation. 
D) information search;evaluation of alternatives 
E) problem recognition;postpurchase evaluation.

Question 5

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.

Accepted Answer

A) internal 
B) personal 
C) marketer-dominated 
D) direct 
E) organizational 
A) internal 
B) personal 
C) marketer-dominated 
D) direct 
E) organizational

Question 6

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

Accepted Answer

A) True 
 B)False

Question 7

How have subcultures changed in the United States since 1990? How are the expected to change in the upcoming years?

Accepted Answer

Since 1990, subcultures in the United St

Question 8

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Accepted Answer

A) True 
 B)False

Question 9

Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

Accepted Answer

A) True 
 B)False

Question 10

An attitude is

Accepted Answer

A) an internal trait that makes a person unique. 
B) a set of actions that a person in a particular position is supposed to perform. 
C) a competence in performing activities. 
D) a person's behavior caused by information and experience. 
E) one's evaluation,feelings,and behavioral tendencies toward an object or idea. 
A) an internal trait that makes a person unique. 
B) a set of actions that a person in a particular position is supposed to perform. 
C) a competence in performing activities. 
D) a person's behavior caused by information and experience. 
E) one's evaluation,feelings,and behavioral tendencies toward an object or idea.

Question 11

Scenario 7.2
Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans.Toyota noticed that the majority of its customers were families with 3 or more children,and so they developed commercials that featured larger families.They also produced commercials that featured Hispanic-looking actors and for some markets,in Spanish.Alicia Desario and her husband were currently shopping for a van for their family.As Alicia listened to an advertisement on the television about the Nissan Quest,she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg.She recalled an earlier ad for the Toyota Sienna,that also cost about $27,000,but had gas mileage of about 21 mpg.She also liked the way the family was portrayed in the Toyota ad,showing the children in the back seats having plenty of room,watching the DVD players,and having their own sound controls.When she spoke to Carlos,her husband,about how much she liked the Toyota van,he replied that it had too low of gas mileage at only 16 mpg.Since Alicia didn't agree with that number,he produced a magazine ad that supported his claim of the 16 mpg for the Toyota.Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 7.2.The fact that Alicia had remembered the gas mileage of the Toyota Sienna incorrectly is most likely an example of

Accepted Answer

A) selective expression. 
B) selective retention. 
C) perceptual extension. 
D) perceptual bias. 
E) selective distortion. 
A) selective expression. 
B) selective retention. 
C) perceptual extension. 
D) perceptual bias. 
E) selective distortion.

Question 12

An attitude consists of one's evaluation feelings and behavioral tendencies toward an object or idea.

Accepted Answer

A) True 
 B)False

Question 13

If an information input is useful in satisfying a person's current needs,it is more likely to reach awareness.

Accepted Answer

A) True 
 B)False

Question 14

An attitude scale is useful in helping to measure the intensity of feelings.

Accepted Answer

A) True 
 B)False

Question 15

Consumers' buying decisions are not affected by other people.

Accepted Answer

A) True 
 B)False

Question 16

A social class is a closed aggregate of individuals with similar social ranking.

Accepted Answer

A) True 
 B)False

Question 17

Katie is buying her first car and has narrowed her choices down to a Honda Civic,a Toyota Prius,or a Volkswagen Jetta.Katie goes on-line and posts questions to others who have experience with any of these cars,asking for reviews.Katie is most likely

Accepted Answer

A) using a blog. 
B) an opinion leader. 
C) using her reference groups for information. 
D) experiencing enduring involvement. 
E) exerting social influence. 
A) using a blog. 
B) an opinion leader. 
C) using her reference groups for information. 
D) experiencing enduring involvement. 
E) exerting social influence.

Question 18

Information inputs that reach awareness are received in an organized form.

Accepted Answer

A) True 
 B)False

Question 19

A salesperson at Best Buy tells Donovan that the Sony Notebook is one of the most reliable computer notebooks ever made.Donovan,however,has just heard about a second Sony recall for this model because of overheating.If Donovan engages in selective distortion,his most likely response will be to

Accepted Answer

A) buy the Sony. 
B) forget the information from the salesperson. 
C) ignore the recall as a fluke. 
D) focus on positive aspects of the Sony. 
E) cease shopping for a computer notebook at this time. 
A) buy the Sony. 
B) forget the information from the salesperson. 
C) ignore the recall as a fluke. 
D) focus on positive aspects of the Sony. 
E) cease shopping for a computer notebook at this time.

Question 20

The forces that other people exert on one's buying behavior are called social influences.These come from reference groups and opinion leaders,social classes,culture and subcultures,roles,and

Accepted Answer

A) ethnic heritage. 
B) personality. 
C) attitudes. 
D) perception. 
E) family. 
A) ethnic heritage. 
B) personality. 
C) attitudes. 
D) perception. 
E) family.

Which of the following buying situations is most consistent with routinized response behavior?

The values,knowledge,beliefs,customs,objects,and concepts of a society affect how people make purchasing decisions.

Shaun is going shopping with his dad to buy his first baseball glove for Little League.He listens to his dad talk to the salesperson at the sporting goods store,watches him examine the stitching in the glove and then rub his finger over the leather palm.Shaun's observations are part of his

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

How have subcultures changed in the United States since 1990? How are the expected to change in the upcoming years?

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

An attitude is

An attitude consists of one's evaluation feelings and behavioral tendencies toward an object or idea.

If an information input is useful in satisfying a person's current needs,it is more likely to reach awareness.

An attitude scale is useful in helping to measure the intensity of feelings.

Consumers' buying decisions are not affected by other people.

A social class is a closed aggregate of individuals with similar social ranking.

Katie is buying her first car and has narrowed her choices down to a Honda Civic,a Toyota Prius,or a Volkswagen Jetta.Katie goes on-line and posts questions to others who have experience with any of these cars,asking for reviews.Katie is most likely

Information inputs that reach awareness are received in an organized form.

A salesperson at Best Buy tells Donovan that the Sony Notebook is one of the most reliable computer notebooks ever made.Donovan,however,has just heard about a second Sony recall for this model because of overheating.If Donovan engages in selective distortion,his most likely response will be to

The forces that other people exert on one's buying behavior are called social influences.These come from reference groups and opinion leaders,social classes,culture and subcultures,roles,and

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Which of the following buying situations is most consistent with routinized response behavior?

The values,knowledge,beliefs,customs,objects,and concepts of a society affect how people make purchasing decisions.

Shaun is going shopping with his dad to buy his first baseball glove for Little League.He listens to his dad talk to the salesperson at the sporting goods store,watches him examine the stitching in the glove and then rub his finger over the leather palm.Shaun's observations are part of his

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.

A role consists of a set of actions and activities that a person in a particular position is expected to perform.

How have subcultures changed in the United States since 1990? How are the expected to change in the upcoming years?

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

Involvement level is one factor that affects a consumer's selection of a type of problem-solving process.

An attitude is

An attitude consists of one's evaluation feelings and behavioral tendencies toward an object or idea.

If an information input is useful in satisfying a person's current needs,it is more likely to reach awareness.

An attitude scale is useful in helping to measure the intensity of feelings.

Consumers' buying decisions are not affected by other people.

A social class is a closed aggregate of individuals with similar social ranking.

Katie is buying her first car and has narrowed her choices down to a Honda Civic,a Toyota Prius,or a Volkswagen Jetta.Katie goes on-line and posts questions to others who have experience with any of these cars,asking for reviews.Katie is most likely

Information inputs that reach awareness are received in an organized form.

A salesperson at Best Buy tells Donovan that the Sony Notebook is one of the most reliable computer notebooks ever made.Donovan,however,has just heard about a second Sony recall for this model because of overheating.If Donovan engages in selective distortion,his most likely response will be to

The forces that other people exert on one's buying behavior are called social influences.These come from reference groups and opinion leaders,social classes,culture and subcultures,roles,and

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters