Exam 7: Consumer Buying Behavior

After doing considerable shopping,Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them.In what stage of the consumer buying decision process is Eric?

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

A consumer's buying decisions are affected in part by the people around him or her.Such people and the forces they exert on an individual buyer are called

A buyer's actions at any point in time are affected by one major motive.

Having used both Secret and Sure deodorants,Annette feels that Secret is a good product and the one that best meets her needs.She has formed a(n)____ about Secret.

Although marketers may attempt to influence what a consumer learns,their attempts are seldom fully successful.

A person receives information inputs through the senses.

Jennifer is interested in joining Kappa Lambda Iota sorority.She begins to shop at Sarah's,a local store where the Kappas buy their clothes.She also asks her family for a new car because all the sorority members have new cars.In these instances,Jennifer is influenced by

Maslow's hierarchy of needs is an explanation of how motives operate.

Involvement that is temporary and results from a specific set of circumstances is called situational involvement.

An information search,once completed,should identify for the buyer the one brand that he or she views as the best alternative.

Claire is a market research analyst for a global consulting firm.She will be traveling to London next month to present her research to a meeting of company executives from around the world.This presentation could be instrumental in the company's decision of whether she should be promoted at the end of this year.Claire has been thinking about the trip,which will be the first time she has been out of the country.She has decided to retire the old college luggage for a more professional-looking version and has begun to evaluate various brands.Claire is most likely facing _____ for this particular purchase.

When a new variety of Kashi whole-grain breakfast cereals is first introduced,consumers will most likely engage in ____ when deciding whether or not to purchase this new product.

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

Routinized response behavior is what a consumer does when

Identify and describe the five major categories of situational influences.

When a buyer receives information that is inconsistent with his or her beliefs,the buyer may distort the information to bring it more in line with those beliefs.

Jeff needs to buy his textbooks for the coming semester of college.It is only two weeks before the first day of class,and he still has not made a purchase.Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class.Jeff goes online and looks for sites that sell the textbook.Then he remembers that one of his friends had said something earlier about finding the book for a great price.Jeff then calls his friend to get the name of the site.In terms of Jeff's buying decision process,his going online to look for sites was part of _______,and his calling a friend was ______.

A major part of perception involves information processing.

Mario and his friend have been talking about their love of Bose headphones and speakers.Mario's friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years.Mario thought to himself that perhaps his friend had misread the report,because Bose had always been the best.This perceptual process is known as selective