Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling

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A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

(Multiple Choice)

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Question 61

When we measure the perceptions,attitudes,and preferences of consumers,we are not measuring the object but some characteristic of it.

(True/False)

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Question 62

Which of the following is NOT true about ratio-scaled data?

(Multiple Choice)

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Question 63

A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.

(Multiple Choice)

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Question 64

The most complex of the primary scales of measurement is the ________.

(Multiple Choice)

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Question 65

In developing countries,which of the following scales would be best for measuring consumer preferences?

(Multiple Choice)

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Question 66

An advantage of rank order scaling is that the results are easy to communicate.

(True/False)

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Question 67

A scale that has distance also has order but the reverse is not true.

(True/False)

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Question 68

A noncomparative scale is one of the two types of scaling techniques in which there is direct comparison of stimulus objects with one another.

(True/False)

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Question 69

________ is the most widely used scaling technique in marketing research.

(Multiple Choice)

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Question 70

According to the text,comparative scaling is sometimes referred to as ________.

(Multiple Choice)

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Question 71

Permissible statistics for interval scaled data include all of the following EXCEPT:

(Multiple Choice)

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Question 72

In a short essay,discuss the difference between comparative and noncomparative scales.Include an example of each scaling technique to support your answer.

(Essay)

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Question 73

The scaling techniques commonly used in marketing research can be classified into and .

(Multiple Choice)

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Question 74

Discuss measurement and scaling.What are they and how are they related?

(Essay)

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Question 75

Nominal scales are recognized as the most basic or limited.

(True/False)

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Question 76

An analysis of social media content can shed light on the level of measurement that is appropriate in a given project.

(True/False)

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Question 77

Which of the following is NOT recognized as a comparative scaling technique?

(Multiple Choice)

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Question 78

According to the text,the constant sum should be considered a(n)________.

(Multiple Choice)

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Question 79

A major disadvantage of comparative scales would be which of the following?

(Multiple Choice)

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Question 80

Showing 61 - 80 of 98

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

When we measure the perceptions,attitudes,and preferences of consumers,we are not measuring the object but some characteristic of it.

Which of the following is NOT true about ratio-scaled data?

A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.

The most complex of the primary scales of measurement is the ________.

In developing countries,which of the following scales would be best for measuring consumer preferences?

An advantage of rank order scaling is that the results are easy to communicate.

A scale that has distance also has order but the reverse is not true.

A noncomparative scale is one of the two types of scaling techniques in which there is direct comparison of stimulus objects with one another.

________ is the most widely used scaling technique in marketing research.

According to the text,comparative scaling is sometimes referred to as ________.

Permissible statistics for interval scaled data include all of the following EXCEPT:

In a short essay,discuss the difference between comparative and noncomparative scales.Include an example of each scaling technique to support your answer.

The scaling techniques commonly used in marketing research can be classified into and .

Discuss measurement and scaling.What are they and how are they related?

Nominal scales are recognized as the most basic or limited.

An analysis of social media content can shed light on the level of measurement that is appropriate in a given project.

Which of the following is NOT recognized as a comparative scaling technique?

According to the text,the constant sum should be considered a(n)________.

A major disadvantage of comparative scales would be which of the following?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________.

When we measure the perceptions,attitudes,and preferences of consumers,we are not measuring the object but some characteristic of it.

Which of the following is NOT true about ratio-scaled data?

A comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion is called ________.

The most complex of the primary scales of measurement is the ________.

In developing countries,which of the following scales would be best for measuring consumer preferences?

An advantage of rank order scaling is that the results are easy to communicate.

A scale that has distance also has order but the reverse is not true.

A noncomparative scale is one of the two types of scaling techniques in which there is direct comparison of stimulus objects with one another.

________ is the most widely used scaling technique in marketing research.

According to the text,comparative scaling is sometimes referred to as ________.

Permissible statistics for interval scaled data include all of the following EXCEPT:

In a short essay,discuss the difference between comparative and noncomparative scales.Include an example of each scaling technique to support your answer.

The scaling techniques commonly used in marketing research can be classified into ________ and ________.

Discuss measurement and scaling.What are they and how are they related?

Nominal scales are recognized as the most basic or limited.

An analysis of social media content can shed light on the level of measurement that is appropriate in a given project.

Which of the following is NOT recognized as a comparative scaling technique?

According to the text,the constant sum should be considered a(n)________.

A major disadvantage of comparative scales would be which of the following?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution,hypothesis Testing,and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

The scaling techniques commonly used in marketing research can be classified into and .