Exam 4: Strategic and Operational Planning

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The writing effective objectives model includes (1)the word to followed by (2)an action verb; (3)a statement of the single,specific,and measurable result to be achieved; and (4)a target date.

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When Nike added sports clothing to its athletic shoe line,it used:

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Are both goals and objectives necessary for a business?

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With an integration strategy,the organization enters a new line or lines of business related to the existing one(s).

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What are some goals and objectives of your university/college or school department?

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Strategic planning is the process of developing a mission and long-range objectives and:

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A defending strategy is appropriate for the __________ stage.

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"Stop at a red light" is an example of a __________.

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When developing a contingency plan,you should answer which of the following questions?

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In the BCG Growth-Share matrix,__________ are entries into new businesses in high-growth markets.

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State one or more goals from an organization you work for or have worked for.

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A business strategy is the strategic plan for managing multiple lines of business.

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__________ provide general guidelines to be followed when making decisions.

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Using the model for writing objectives,write one or more objectives for an organization you work for or have worked for,making sure they meet the "must" criteria.

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List the parts of an effective written objective.

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Write the four steps of the writing effective objectives model and,below it,write a job-related objective that meets the criteria for setting objectives.

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Describe the three growth strategies.

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Identify any growth strategies used by an organization you work for or have worked for.Be sure to identify the type of growth strategy and note if any mergers,acquisitions,takeovers,joint ventures,or strategic alliances were used.

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Being in a single line of business,you do not need to develop a grand strategy or conduct a portfolio analysis.However,you should have an adaptive and competitive strategy based on the product life cycle. Stage of the product life cycle Adaptive and competitive strategies (explain each briefly)

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"Perfect service for every customer" is considered an effective objective.

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