Exam 4: Strategic and Operational Planning

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The steps in the strategic planning process include all of the following EXCEPT:

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As a manager,would you use management by objectives (MBO)?

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Bill bought the newest iPhone model today that was just released last week.What stage of the product life cycle are these models of iPhones currently located at?

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In the BCG Growth-Share matrix,__________ have low returns in a low-growth market and have low relative market share.

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Contingency plans are alternative plans to be implemented if uncontrollable events occur.

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Discuss the three adaptive strategies.

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A __________ is a sequence of actions to be followed in order to achieve an objective.

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What are the competitive strategies?

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A cost leadership strategy is used when an organization offers a product with the highest quality at the highest price.

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The strategic planning process is a linear process.

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Describe how strategic planning differs from operational planning.

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What are the two types of plans?

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A SWOT analysis is used to determine:

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What stage of the product life cycle would a college education be in?

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Describe the four grand strategies.

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A business strategy is the strategic plan for:

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Why are strategic and operational planning important?

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With a __________ strategy,the company attempts to hold and maintain its present size or to grow slowly.

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Operational planning is the process of developing a mission and long-range objectives and determining in advance how they will be accomplished.

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A merger occurs when one business buys all or part of another business.

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