Question 1

The winnowing-out process whereby some products get adopted while others die off is called:

Accepted Answer

A)  a production system. 
B)  cultural selection. 
C)  product selection. 
D)  market preference. 
A)  a production system. 
B)  cultural selection. 
C)  product selection. 
D)  market preference.

Question 2

Explain the concept of reality engineering and give an example.

Accepted Answer

Examples may vary.
Reality engineering o

Question 3

Dallas is playing an online racing game and sees an Apple ad pop up on the screen. This is a relatively new strategy called:

Accepted Answer

A)  advertising pop-ups. 
B)  internet synergy. 
C)  intrusive attention. 
D)  advergaming. 
A)  advertising pop-ups. 
B)  internet synergy. 
C)  intrusive attention. 
D)  advergaming.

Question 4

Use a song as an example to describe the three phases of the fashion acceptance cycle.

Accepted Answer

The diffusion process is intimately rela

Question 5

Harlequin Romance novels follow a cultural formula.

Accepted Answer

A) True 
 B)False

Question 6

Give an example of relative advantage in the context of product adoption.

Accepted Answer

Examples may vary.
Relative advantage: M

Question 7

Going from a 35 mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements describes an early adopter?

Accepted Answer

A)  more likely to read specialty magazines 
B)  prefer to read creative light content 
C)  high risk taker 
D)  important to be the first to own a new product 
A)  more likely to read specialty magazines 
B)  prefer to read creative light content 
C)  high risk taker 
D)  important to be the first to own a new product

Question 9

Use the example of a political campaign to discuss the relationship between various cultural formulas and the cultivation hypothesis.

Accepted Answer

Mass culture churns out products specifi

Question 10

A certain Native American tribe produced extremely beautiful canoes,wooden combs with intricate carvings,and clothing with decorative beads and shells. Almost all of their artifacts show creativity and artist balance. Yet anthropologists state that this tribe did not produce any "art." How can the anthropologist make such a statement and still be accurate in their evaluation?

Accepted Answer

One distinction can be made between arts

Question 11

Fashion refers to:

Accepted Answer

A)  a particular combination of attributes within a style. 
B)  the process of social diffusion by which a new style is adopted by some groups of consumers. 
C)  being positively evaluated by some reference group. 
D)  rejecting the norm and pushing for newness. 
A)  a particular combination of attributes within a style. 
B)  the process of social diffusion by which a new style is adopted by some groups of consumers. 
C)  being positively evaluated by some reference group. 
D)  rejecting the norm and pushing for newness.

Question 12

Fashions tend to "sweep" the country. The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

Accepted Answer

A)  symbolic interactionism. 
B)  collective identification. 
C)  symbolic interdependence theory. 
D)  collective selection. 
A)  symbolic interactionism. 
B)  collective identification. 
C)  symbolic interdependence theory. 
D)  collective selection.

Question 13

What is the primary difference between an innovator and an early adopter?

Accepted Answer

A)  Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators. 
B)  Innovators are more risk averse than are early adopters. 
C)  Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters. 
D)  Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society. 
A)  Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators. 
B)  Innovators are more risk averse than are early adopters. 
C)  Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters. 
D)  Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society.

Question 14

What is the throughput sector?

Accepted Answer

Judges,or cultural gatekeepers,filter th

Question 15

What is a discontinuous innovation?

Accepted Answer

A discontinuous innovation creates major

Question 16

Which of the types of fashion below is in the correct order from shortest to longest with respect to the acceptance cycle?

Accepted Answer

A)  fashion, fad, classic 
B)  fad, classic, fashion 
C)  fad, fashion, classic 
D)  classic, fashion, fad 
A)  fashion, fad, classic 
B)  fad, classic, fashion 
C)  fad, fashion, classic 
D)  classic, fashion, fad

Question 17

Classic western movies and family sitcom shows generally follow a cultural:

Accepted Answer

A)  monopoly. 
B)  diversity. 
C)  formula. 
D)  inheritance. 
A)  monopoly. 
B)  diversity. 
C)  formula. 
D)  inheritance.

Question 18

When Reese's Pieces appeared in the film E.T.,sales of the candy jumped.

Accepted Answer

A) True 
 B)False

Question 19

The meaning of a product is ________ in that there is no one precise meaning,but rather plenty of room for interpretation.

Accepted Answer

A)  undercoded 
B)  uncoded 
C)  coded 
D)  decoded 
A)  undercoded 
B)  uncoded 
C)  coded 
D)  decoded

Question 20

What is a fashion classic?

Accepted Answer

A classic is a fashi

The winnowing-out process whereby some products get adopted while others die off is called:

Explain the concept of reality engineering and give an example.

Dallas is playing an online racing game and sees an Apple ad pop up on the screen. This is a relatively new strategy called:

Use a song as an example to describe the three phases of the fashion acceptance cycle.

Harlequin Romance novels follow a cultural formula.

Give an example of relative advantage in the context of product adoption.

Going from a 35 mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

Which of the following statements describes an early adopter?

Use the example of a political campaign to discuss the relationship between various cultural formulas and the cultivation hypothesis.

Fashion refers to:

Fashions tend to "sweep" the country. The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

What is the primary difference between an innovator and an early adopter?

What is the throughput sector?

What is a discontinuous innovation?

Which of the types of fashion below is in the correct order from shortest to longest with respect to the acceptance cycle?

Classic western movies and family sitcom shows generally follow a cultural:

When Reese's Pieces appeared in the film E.T.,sales of the candy jumped.

The meaning of a product is ________ in that there is no one precise meaning,but rather plenty of room for interpretation.

What is a fashion classic?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

The winnowing-out process whereby some products get adopted while others die off is called:

Explain the concept of reality engineering and give an example.

Dallas is playing an online racing game and sees an Apple ad pop up on the screen. This is a relatively new strategy called:

Use a song as an example to describe the three phases of the fashion acceptance cycle.

Harlequin Romance novels follow a cultural formula.

Give an example of relative advantage in the context of product adoption.

Going from a 35 mm single-lens reflex camera to a digital camera would be mostly viewed as a dynamically continuous innovation.

Which of the following statements describes an early adopter?

Use the example of a political campaign to discuss the relationship between various cultural formulas and the cultivation hypothesis.

Fashion refers to:

Fashions tend to "sweep" the country. The process by which certain symbolic alternatives are chosen over others and gain general consensus has been termed:

What is the primary difference between an innovator and an early adopter?

What is the throughput sector?

What is a discontinuous innovation?

Which of the types of fashion below is in the correct order from shortest to longest with respect to the acceptance cycle?

Classic western movies and family sitcom shows generally follow a cultural:

When Reese's Pieces appeared in the film E.T.,sales of the candy jumped.

The meaning of a product is ________ in that there is no one precise meaning,but rather plenty of room for interpretation.

What is a fashion classic?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters