Question 1

Tilden,a movie critic,recently reviewed the James Bond movie Sky Fall. Tilden is a:

Accepted Answer

A)  product selector. 
B)  creative subsystem member. 
C)  production manager. 
D)  cultural gatekeeper. 
A)  product selector. 
B)  creative subsystem member. 
C)  production manager. 
D)  cultural gatekeeper.

Question 2

Levi's Jeans is marketing a new line of shoes made to look old by employing a "distressed look." This practice is called:

Accepted Answer

A)  retro. 
B)  new vintage. 
C)  retired. 
D)  trickle-down. 
A)  retro. 
B)  new vintage. 
C)  retired. 
D)  trickle-down.

Question 3

Trickle-down theories are more useful for understanding the process of fashion in a contemporary Western culture than they would be in a hierarchical culture with a rigid class structure.

Accepted Answer

A) True 
 B)False

Question 4

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

Accepted Answer

A) True 
 B)False

Question 5

Author Harold Robbins was famous in the 1970s for his sexy adventure stories about "jet-setters." Many of the trends that he described eventually became more popular because of his vivid descriptions. Fashion houses began to send Mr. Robbins descriptions of their latest fashions before they were even put into production with the hope that he would incorporate the designs into his books. Considering information presented in the text and in this example,Mr. Robbins would be considered to be a:

Accepted Answer

A)  publicist. 
B)  critic. 
C)  sensual icon. 
D)  cultural gatekeeper. 
A)  publicist. 
B)  critic. 
C)  sensual icon. 
D)  cultural gatekeeper.

Question 6

What is the effect of trial ability on adoption?

Accepted Answer

Because an unknown product is accompanie

Question 7

An elaborate hand-carved olive salad bowl is an example of an art product.

Accepted Answer

A) True 
 B)False

Question 8

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an indie artist on YouTube wearing a polished bicycle chain around his neck,he knew he had to get an item like that for himself. Fallon's behaviour would best be explained as a ________ theory of fashion.

Accepted Answer

A)  trickle-down 
B)  trickle-up 
C)  trickle-across 
D)  trickle-skipping 
A)  trickle-down 
B)  trickle-up 
C)  trickle-across 
D)  trickle-skipping

Question 9

Katrina really likes a new line of microfibre shirts that has been on the market for a very short period of time. However,she has not bought any because she is concerned people might think of them as being artificial and cheap. She wants to see them being worn more pervasively before buying. Marketers would place her in the ________ category.

Accepted Answer

A)  early majority 
B)  laggard 
C)  innovator 
D)  late majority 
A)  early majority 
B)  laggard 
C)  innovator 
D)  late majority

Question 10

What is an innovation?

Accepted Answer

An innovation is any

Question 11

Jerri still doesn't have a DVD player. He says he is not ready to have one of these "new-fangled devices." He can be termed a(n):

Accepted Answer

A)  innovator. 
B)  early adopter. 
C)  late majority. 
D)  laggard. 
A)  innovator. 
B)  early adopter. 
C)  late majority. 
D)  laggard.

Question 12

What does coding mean to fashion? Why would something be undercoded?

Accepted Answer

Fashion can be thought of as a code,or l

Question 13

Explain continuous innovation with an example.

Accepted Answer

Examples may vary.
A continuous innovati

Question 14

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

Accepted Answer

A) True 
 B)False

Question 15

The three major subsystems of the CPS are:

Accepted Answer

A)  creative, managerial, and communications. 
B)  artistic, managerial, and communications. 
C)  innovative, managerial, and communications. 
D)  financial, managerial, and communications. 
A)  creative, managerial, and communications. 
B)  artistic, managerial, and communications. 
C)  innovative, managerial, and communications. 
D)  financial, managerial, and communications.

Question 16

Briefly outline trickle-down theory.

Accepted Answer

The trickle-down theory,first proposed i

Question 17

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

Accepted Answer

A) True 
 B)False

Question 18

Olivia is a restaurant reviewer. As a cultural specialist what effect,if any,does she have on the products offered to consumers?

Accepted Answer

Many judges or "tastemakers" influence t

Question 19

Which of the following statements is true with respect to style?

Accepted Answer

A)  A style typically starts in a large group of people as a safe unique statement. 
B)  Styles are often superficial. 
C)  Influential people play only a minor role in deciding which styles will succeed. 
D)  Most styles eventually wear out. 
A)  A style typically starts in a large group of people as a safe unique statement. 
B)  Styles are often superficial. 
C)  Influential people play only a minor role in deciding which styles will succeed. 
D)  Most styles eventually wear out.

Question 20

When Gillette's Mach 3 razor is followed up by Gillette's new Mach 3 Turbo,this is known as a:

Accepted Answer

A)  market modification. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  continuous innovation. 
A)  market modification. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  continuous innovation.

Tilden,a movie critic,recently reviewed the James Bond movie Sky Fall. Tilden is a:

Levi's Jeans is marketing a new line of shoes made to look old by employing a "distressed look." This practice is called:

Trickle-down theories are more useful for understanding the process of fashion in a contemporary Western culture than they would be in a hierarchical culture with a rigid class structure.

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

What is the effect of trial ability on adoption?

An elaborate hand-carved olive salad bowl is an example of an art product.

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an indie artist on YouTube wearing a polished bicycle chain around his neck,he knew he had to get an item like that for himself. Fallon's behaviour would best be explained as a ________ theory of fashion.

What is an innovation?

Jerri still doesn't have a DVD player. He says he is not ready to have one of these "new-fangled devices." He can be termed a(n):

What does coding mean to fashion? Why would something be undercoded?

Explain continuous innovation with an example.

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

The three major subsystems of the CPS are:

Briefly outline trickle-down theory.

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

Olivia is a restaurant reviewer. As a cultural specialist what effect,if any,does she have on the products offered to consumers?

Which of the following statements is true with respect to style?

When Gillette's Mach 3 razor is followed up by Gillette's new Mach 3 Turbo,this is known as a:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

Tilden,a movie critic,recently reviewed the James Bond movie Sky Fall. Tilden is a:

Levi's Jeans is marketing a new line of shoes made to look old by employing a "distressed look." This practice is called:

Trickle-down theories are more useful for understanding the process of fashion in a contemporary Western culture than they would be in a hierarchical culture with a rigid class structure.

An innovator is an involved experienced customer who is very knowledgeable about the marketplace.

What is the effect of trial ability on adoption?

An elaborate hand-carved olive salad bowl is an example of an art product.

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an indie artist on YouTube wearing a polished bicycle chain around his neck,he knew he had to get an item like that for himself. Fallon's behaviour would best be explained as a ________ theory of fashion.

What is an innovation?

Jerri still doesn't have a DVD player. He says he is not ready to have one of these "new-fangled devices." He can be termed a(n):

What does coding mean to fashion? Why would something be undercoded?

Explain continuous innovation with an example.

A continuous innovation describes a new version of an existing product brought out to represent a complete change from the previous version.

The three major subsystems of the CPS are:

Briefly outline trickle-down theory.

Styles are created exclusively by the deliberate inventions of designers and businesspeople.

Olivia is a restaurant reviewer. As a cultural specialist what effect,if any,does she have on the products offered to consumers?

Which of the following statements is true with respect to style?

When Gillette's Mach 3 razor is followed up by Gillette's new Mach 3 Turbo,this is known as a:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters