Exam 15: The Creation and Diffusion of Culture

Some artists have had an influence not only on music but on the fashion that accompanies the subculture that listens to their form of music. Which of the following cultural production system subsystems would these artists belong to?

The culture we live in creates the meaning of everyday products and how these meanings move through a society to consumers. Meaning transfer is largely accomplished by such marketing vehicles as:

Megan thought it strange that although her bathing suit covered much less skin than did her underwear,she felt comfortable wearing her bathing suit in public at the beach,but she would never think of walking around the beach in her underwear. This is an example of the power of how ________ modify(ies)expectations and behaviour.

If a consumer believes that "having a free sample" of a product will enhance the likelihood of purchase,then which of the success characteristics for new product introduction is being used?

The ________ consists of all those people and organizations involved in creating symbolic meanings and transferring those meanings to cultural goods.

The collective selection model is an example of a ________ approach to fashion.

Some men find that women's golf clubs have a better feel and give greater accuracy than their own,but they won't adopt them. This is most likely due to:

Cultural selection is the process whereby some alternatives are selected over others by cultural gatekeepers.

Explain some of the characteristics of what catches on in fashion and popular culture.

How much effect can product placement have on brand popularity and why might this be so?

In the game Everquest,players can enter a Pizza Hut restaurant. This is an example of advergaming.

On the TV set of Modern Family,we may see brands displayed prominently. This action is called:

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

Designers will give actors complete wardrobes to wear to high-visibility events like Globe and Academy Awards shows. They do this because:

Getting exposure for a product by inserting it into a movie script or television show is a common practice called product placement.

What are lead users and what use are they to high-tech industry?

Individuals and organizations responsible for creating and marketing a cultural product are:

Gaynor,an artist,is delighted when a TV sitcom show calls to ask if they can mention her services within an actor's dialogue in a program. This is an example of:

A ________ is a very short-lived fashion.

Raj Suka absolutely loves computers. He always knows what is new before it even gets to the computer store. Through a variety of network contacts (including chat rooms),Raj is able to amass a great amount of information to use in his purchase decisions. He doesn't particularly care what others do. He cares about his own likes and dislikes. Raj would most likely fall into which of the following adopter groups with respect to computers?