Question 1

Social networking changes have prompted a movement away from:

Accepted Answer

A)  consumerspace. 
B)  innovation. 
C)  the traditional music industry. 
D)  marketerspace. 
A)  consumerspace. 
B)  innovation. 
C)  the traditional music industry. 
D)  marketerspace.

Question 2

Which of the following factors affects the perceived risk of adopting an innovation?

Accepted Answer

A)  compatibility 
B)  complexity 
C)  relative advantage 
D)  observability 
A)  compatibility 
B)  complexity 
C)  relative advantage 
D)  observability

Question 3

New products or services entering the marketplace are called:

Accepted Answer

A)  breakthroughs. 
B)  diffusion styles. 
C)  innovations. 
D)  adoption potentialities. 
A)  breakthroughs. 
B)  diffusion styles. 
C)  innovations. 
D)  adoption potentialities.

Question 4

Sociologists have observed the relationship between product adoption and class structure. In the "trickle-across effect":

Accepted Answer

A)  fashions diffuse among members of the same social group. 
B)  fashions diffuse from lower classes to the dominant culture. 
C)  designers impart fashion information to the social elite. 
D)  mass media show celebrities wearing "new" fashions. 
A)  fashions diffuse among members of the same social group. 
B)  fashions diffuse from lower classes to the dominant culture. 
C)  designers impart fashion information to the social elite. 
D)  mass media show celebrities wearing "new" fashions.

Question 5

A major distinction between an art product and a craft product centres on:

Accepted Answer

A)  the price. 
B)  cultural formulas. 
C)  the question of function. 
D)  the creators. 
A)  the price. 
B)  cultural formulas. 
C)  the question of function. 
D)  the creators.

Question 6

What is plinking?

Accepted Answer

A)  the embedding of a product or service link in a video 
B)  the placement of a brand in a documentary feature 
C)  advertising drop-ins to feature storylines 
D)  pop-up ads on social networking sites 
A)  the embedding of a product or service link in a video 
B)  the placement of a brand in a documentary feature 
C)  advertising drop-ins to feature storylines 
D)  pop-up ads on social networking sites

Question 7

One factor that affects the demand curve for fashion-related products is the ________ effect where high prices still create high demand.

Accepted Answer

A)  parody display 
B)  elite 
C)  snob 
D)  prestige-exclusivity 
A)  parody display 
B)  elite 
C)  snob 
D)  prestige-exclusivity

Question 8

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Accepted Answer

A)  reality artifices. 
B)  actuality engineering. 
C)  reality engineering. 
D)  validity engineering. 
A)  reality artifices. 
B)  actuality engineering. 
C)  reality engineering. 
D)  validity engineering.

Question 9

Joelle is buying a Blu-ray player before most of the population,but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product. She is best categorized as a member of the:

Accepted Answer

A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority. 
A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority.

Question 10

What are the categories of adopters?

Accepted Answer

Roughly one-sixth of the population (inn

Question 11

What is an innovation? What are the types of innovations?

Accepted Answer

An innovation is any product or service

Question 12

The 34% of consumers who adopt an innovation after the early adopters are called the:

Accepted Answer

A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority. 
A)  innovators. 
B)  late adopters. 
C)  early majority. 
D)  late majority.

Question 13

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers,this is called:

Accepted Answer

A)  advertising pop-ups. 
B)  internet synergy. 
C)  advergaming. 
D)  net access. 
A)  advertising pop-ups. 
B)  internet synergy. 
C)  advergaming. 
D)  net access.

Question 14

The ________ occurs when lower prices of high-end products actually reduces their demand.

Accepted Answer

A)  snob effect 
B)  inverse demand principle 
C)  non-conformity effect 
D)  elite polarization 
A)  snob effect 
B)  inverse demand principle 
C)  non-conformity effect 
D)  elite polarization

Question 15

Hans loves his detective novels. This is partly because he knows what to expect from them so when he settles down to read he knows he won't be disappointed by the general story. Why is this so?

Accepted Answer

Mass culture churns out products specifi

Question 16

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians. This situation can be best described by the process of:

Accepted Answer

A)  diffusion of innovation. 
B)  competitive differentiation. 
C)  synchronous adoption. 
D)  market fixation. 
A)  diffusion of innovation. 
B)  competitive differentiation. 
C)  synchronous adoption. 
D)  market fixation.

Question 17

A new type of Sheer brand pantyhose would be viewed as a discontinuous innovation.

Accepted Answer

A) True 
 B)False

Social networking changes have prompted a movement away from:

Which of the following factors affects the perceived risk of adopting an innovation?

New products or services entering the marketplace are called:

Sociologists have observed the relationship between product adoption and class structure. In the "trickle-across effect":

A major distinction between an art product and a craft product centres on:

What is plinking?

One factor that affects the demand curve for fashion-related products is the ________ effect where high prices still create high demand.

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Joelle is buying a Blu-ray player before most of the population,but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product. She is best categorized as a member of the:

What are the categories of adopters?

What is an innovation? What are the types of innovations?

The 34% of consumers who adopt an innovation after the early adopters are called the:

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers,this is called:

The ________ occurs when lower prices of high-end products actually reduces their demand.

Hans loves his detective novels. This is partly because he knows what to expect from them so when he settles down to read he knows he won't be disappointed by the general story. Why is this so?

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians. This situation can be best described by the process of:

A new type of Sheer brand pantyhose would be viewed as a discontinuous innovation.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters

Exam 15: The Creation and Diffusion of Culture

Social networking changes have prompted a movement away from:

Which of the following factors affects the perceived risk of adopting an innovation?

New products or services entering the marketplace are called:

Sociologists have observed the relationship between product adoption and class structure. In the "trickle-across effect":

A major distinction between an art product and a craft product centres on:

What is plinking?

One factor that affects the demand curve for fashion-related products is the ________ effect where high prices still create high demand.

The process when elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies is termed:

Joelle is buying a Blu-ray player before most of the population,but she was deliberate in waiting to make sure that the technology really caught on before purchasing the product. She is best categorized as a member of the:

What are the categories of adopters?

What is an innovation? What are the types of innovations?

The 34% of consumers who adopt an innovation after the early adopters are called the:

When marketers merge online games with interactive advertisements in ways that let companies target specific types of consumers,this is called:

The ________ occurs when lower prices of high-end products actually reduces their demand.

Hans loves his detective novels. This is partly because he knows what to expect from them so when he settles down to read he knows he won't be disappointed by the general story. Why is this so?

VCRs were introduced in North America via the United States for a period of time before they migrated northward and were adopted by Canadians. This situation can be best described by the process of:

A new type of Sheer brand pantyhose would be viewed as a discontinuous innovation.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

Filters