Exam 15: The Creation and Diffusion of Culture
Exam 1: An Introduction to Consumer Behaviour122 Questions
Exam 2: Perception132 Questions
Exam 3: Learning and Memory124 Questions
Exam 4: Motivation and Affect122 Questions
Exam 5: The Self119 Questions
Exam 6: Personality, Lifestyles, and Values123 Questions
Exam 7: Attitudes122 Questions
Exam 8: Attitude Change and Interactive Communications118 Questions
Exam 9: Individual Decision Making129 Questions
Exam 10: Buying and Disposing130 Questions
Exam 11: Group Influence and Social Media125 Questions
Exam 12: Income, Social Class, and Family Structure121 Questions
Exam 13: Subcultures113 Questions
Exam 14: Cultural Influences on Consumer Behaviour125 Questions
Exam 15: The Creation and Diffusion of Culture117 Questions
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The late Roger Ebert,the film critic,was an example of a cultural gatekeeper.
(True/False)
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Describe the three sociological models of fashion described in the text.
(Essay)
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Economic models of fashion typically involve some version of supply and demand.
(True/False)
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The "trickle-down theory" of fashion is characteristic of which of the following models of fashion?
(Multiple Choice)
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Media exposure permits many groups to become aware of a style at the same time. As a result,________ fashion has largely been replaced by ________ fashion.
(Multiple Choice)
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The 34% of consumers who adopt an innovation just before the laggards are called the:
(Multiple Choice)
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Eleanor worries about the rising levels of violence and drinking in society that she gauges by watching TV. In reality,this rise appears to be a distortion according to which theory?
(Multiple Choice)
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Fashion is the process of social diffusion whereas ________ refers to a particular combination of attributes.
(Multiple Choice)
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One aspect of culture production systems (CPSs)that should not be overlooked is that:
(Multiple Choice)
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Of the following,which has a cycle that reaches the regression stage the slowest?
(Multiple Choice)
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Tabby watched a lot of cop shows on TV. She began to believe that all cops were overweight and on the take. Her perception of reality had been distorted by the media. This is termed:
(Multiple Choice)
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A new product called "Bugchaser" has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless,nontoxic,and nonstaining. This example illustrates which of the following prerequisites for new product success?
(Multiple Choice)
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What are the three major components of a culture production system (CPS)?
(Essay)
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Explain the concept of reality engineering and what it might have to do with consumer culture.
(Essay)
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