Exam 5: Problem Definition: Jump-Starting the Research Process

Something that does not change from one instance to another is called a:

The unit of analysis for a study indicates the level of significance that will be acceptable for acting on the results.

Which of the following is the LAST step of the problem definition process?

One of the best ways to identify the symptoms of a problem is to interview key decision-makers in the organization.

Basic research usually performed by academic researchers and supported by some public or private institution is called ____________________ marketing research.

Sharon is a marketing professor who received a grant from the National Marketing Association to study how employees make marketing decisions in cross-functional groups.Sharon's research is:

Which of the following expresses the research objectives in terms of questions that can be addressed by research?

Tables in a research proposal which contain fictitious,but realistic,data of the likely outcome of the research study are referred to as ____________________ tables.

"What is to be measured in this research study?" is a fundamental question to ask at the ____________________ stage of a research design.

All of the following are steps in the problem-definition process EXCEPT:

Julius is gathering background information to familiarize himself with his new client's decision-making environment.He is analyzing marketplace conditions and conducting interviews with employees of the company.Julius is conducting a:

In the statement: "Years of sales experience is an important variable in predicting unit sales performance," what type of variable is "years of experience"?

The greater the number of research objectives,the better the research.

In the statement: "Years of sales experience is an important predictor of dollar sales performance," what type of variable is "dollar sales performance"?

When a researcher defines and develops a decision statement and the steps involved in translating it into more precise research terminology,he or she is involved in what process?

In research,anything that varies or changes from one instance to another is called a:

A continuous variable is one that can take on a range of values that correspond to some quantitative amount.

Which of the following essentially answers the question,"What information is needed to address this situation?"

A statement such as: "If our new soft drink reaches a local market share of one percent after nine months of test marketing the product in St.Louis,we will launch the product nationally," is an example of a:

A performance criterion that expresses what a manager will do if a criterion is achieved in a research study is called a ____________________.