Exam 5: Problem Definition: Jump-Starting the Research Process

The term problem definition refers to the process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology,including a set of research objectives.

A ____________________ is a written expression of the key question(s)that a research user wishes to answer.

What type of variable is "dollar sales volume"?

Which of the following is the FIRST step of the problem definition process?

Research studying variables measured at more than one unit of analysis is called ____________________.

A research proposal is a written expression of the key question(s)that a research user wishes to answer.

When a researcher determines what or who should provide the data and at what level of aggregation,he or she is determining the:

Which of the following is a possible unit of analysis in a research study?

Managerial action standards specify a performance criterion upon which a decision can be based.

A research user's decision statements need to be translated into the research objectives of the study.

____________________ is an interview technique that tries to draw deeper and more elaborate explanations from a discussion with a decision maker.

A preliminary study of background information that led up to the current situation is called a ____________________.

An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called:

A research proposal is a written statement of the research design.

Basic marketing research refers to research usually performed by academic researchers and supported by some public or private institution.