Exam 7: Secondary Data Research in a Digital Age

Reading The New York Times to study possible changes in consumer consumption patterns of specific products is an example of ____________________.

Discuss the advantages and disadvantages of secondary data.

Using secondary data to study relationships between two variables is an example of ____________________.

Secondary data can be bought and sold like other products.

Predicting next month's dollar sales based on past sales for the previous twelve months is an example of a(n)____________________.

Which of the following is a disadvantage of secondary data?

Customer discovery is a form of data mining that analyzes anonymous point-of-sale transactions databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

Tracking industry unit sales over the past twelve months is a form of ____________________ tracking.

The primary advantage of secondary data is their validity.

The index of retail saturation is the ratio of local market retailing space to local market potential (demand).

Data that were collected previously for a different research study are known as ____________________ data.

Marketing researchers frequently use internal accounting data to generate sales forecasts.

The marketing research industry uses the term primary-source data for diverse types of data offered by a single company.

What is it called when a researcher compares secondary data from one source with data from another?

When a credit card company uses information about each customer's age,gender,income,and past credit history to find patterns that make customers a poor credit risk,this is an example of: