Exam 7: Secondary Data Research in a Digital Age

Explain the three broad objectives that can be achieved using secondary data and give an example of each.

Tracking monthly sales trends over the past year is an example of which objective for secondary data analysis?

Which of the following data can be purchased from commercial sources?

One disadvantage of secondary data is that it cannot be converted to conform to a researcher's needs.

____________________ analysis is a form of data mining that analyzes anonymous point-of-sale transaction databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

A researcher who is interested in new car sales but who discovers that the secondary data are in the form of statistics that include both car and light truck sales combined in the data has discovered that the data fail to meet which criterion?

Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not.His use of secondary data to help specify this relationship is an example of:

The mathematical result of describing the relationship between retail demand and supply for a specific geographic area for a specific product is known as the index of ____________________.

The practice of using databases to promote one-to-one relationships with customers and create precisely targeted promotions is called:

All of the following are common reasons why secondary data do not adequately satisfy research needs EXCEPT:

If the population of a city is 230,000 and its annual per person expenditure on athletic shoes is $45,if there are 64,688 square feet of retail space used to sell athletic shoes in this city,its index of retail saturation is:

Data which are created outside of the organization are called ____________________ secondary data.

When an organization uses powerful computers to try to discover patterns of customer relationships for its products,this is known as ____________________.

Market potential is frequently estimated through the use of secondary data.

Schematic networks are a form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information.

Secondary data are always data that are external to the organization.

Using customer databases to provide customized relationships with customers for specific promotions is an example of ____________________ marketing.

When original data are changed to a different format in order to make them consistent with a research objective,this is known as ____________________.

The observation and analysis of trends in industry volume and brand share over time is called:

Which of the following is a form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information?