Exam 23: Bivariate Statistical Analysis: Measures of Association
Exam 1: The Role of Marketing Research70 Questions
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Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
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Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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If the t-test is used to test the significance of a correlation coefficient,the null hypothesis is:
(Multiple Choice)
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If the regression equation is: Y = -4.2 + 3.6 X ,then the expected score for Y when X is 4 would be:
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Correlation always means that a causal relationship exists between the two variables under study.
(True/False)
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When the correlation between two variables is +.92,this means that as one variable ____,the other variable ____.
(Multiple Choice)
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In regression analysis,the symbol X is commonly used for the ____ variable,and the symbol Y is commonly used for the ____ variable.
(Multiple Choice)
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The coefficient of determination reflects the proportion of variance that can be explained by the regression line.
(True/False)
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The regression parameter that represents the height of the regression line relative to horizontal is ____________________.
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Which of the following represents the proportion of the total variance of a variable accounted for by another value of another variable?
(Multiple Choice)
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A rule of thumb for R² is that it must be greater than 0.80 for a regression model to be significant.
(True/False)
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Which of the following provides a common metric allowing regression results to be compared to one another no matter what the original scale range may have been?
(Multiple Choice)
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The least-squares regression line minimizes the sum of the squared deviations of the actual values from the predicted values in the regression line.
(True/False)
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Measure of association is a general term that refers to causality.
(True/False)
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The Pearson product-moment correlation requires at least ____________________ data.
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In a correlation matrix,the main diagonal contains correlations of zero.
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