Exam 24: Introducing Multivariate Statistical Analysis
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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Which analysis is portrayed by the equation: Y = bₒ + b₁X₁ + b₂X₂ + b₃X₃...+ bnXn?
(Multiple Choice)
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To determine whether the discriminant analysis can be used as a good predictor,information provided in the "confusion matrix" is used.
(True/False)
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A value of R² = 0.40 means that ____ percent of the variance in the dependent variable is explained by the independent variables.
(Multiple Choice)
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An indication of how strongly a measured variable is correlated with a factor is given by the ____________________.
(Short Answer)
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Statistical methods that permit the study of three or more variables at the same time are called ____________________ statistical analysis.
(Short Answer)
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Multiple regression analysis includes a single independent variable but several dependent variables.
(True/False)
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A multivariate tool that combines a factor analytic and regression approach to provide path estimates to a proposed model but falls short of providing an assessment of fit is called:
(Multiple Choice)
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All of the following are examples of dependence methods of analysis EXCEPT:
(Multiple Choice)
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Partial correlations measure the variance inflation among independent variables.
(True/False)
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When a researcher is attempting to predict sales volume by using building permits,amount of advertising,and the income levels of residents,the researcher is using:
(Multiple Choice)
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In multiple regression,dummy variables are those that have no effect on the dependent variable.
(True/False)
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A ____________________ variable has two distinct levels that are coded as 0 and 1.
(Short Answer)
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Which of the following indicates how strongly a measured variable is correlated with a factor?
(Multiple Choice)
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In discriminant analysis,a linear combination of independent variables that explains group memberships is known as a(n):
(Multiple Choice)
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If a bank wants to discriminate between successful and unsuccessful credit risks for home mortgage loans,it should use:
(Multiple Choice)
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The purpose of ____________________ analysis is to summarize information in a large number of variables into a smaller number of factors.
(Short Answer)
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A mathematical way of simplifying factor analysis results is:
(Multiple Choice)
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