Exam 24: Introducing Multivariate Statistical Analysis
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
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Exam 11: Experimental Research: An Overview85 Questions
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Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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____________________ in regression analysis refers to how strongly interrelated the independent variables in a model are.
(Short Answer)
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A factor loading indicates how strongly a measured variable is correlated with a factor.
(True/False)
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____________________ allows a researcher to build and test a theory represented by a series of regression equations that are solved simultaneously.
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When an analysis studies the effect of several independent variables on a single dependent variable that is interval-scaled,this is called ____________________ analysis.
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Which type of analysis attempts to predict a categorical dependent variable?
(Multiple Choice)
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Which technique allows a researcher to build and test a theory represented by a series of regression equations,each involving multiple item measures,that are solved simultaneously?
(Multiple Choice)
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If the analysis contains only one dependent variable and that variable is metric,the appropriate statistical analysis is:
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Jeff is analyzing data and is concerned over how strongly interrelated the independent variables in his model are.Jeff is concerned about:
(Multiple Choice)
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Discriminant analysis predicts a categorical dependent variable based on a linear combination of independent variables.
(True/False)
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The basic types of multivariate techniques are metric methods and nonmetric methods.
(True/False)
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The correlation between two variables after taking into account the fact that they are correlated with other variables too is called:
(Multiple Choice)
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Which of the following is a mathematical way in which a set of variables can be represented with one equation?
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Factor rotation is a mathematical way of simplifying factor results.
(True/False)
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Nominal and ordinal scales are examples of ____ scales,while interval and ratio scales are examples of ____ scales.
(Multiple Choice)
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A variable that is coded as either zero or one and that has two distinct levels is called a(n):
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A researcher has 57 variables in a large dataset and wishes to summarize the information from them into a reduced set of variables.Which multivariate technique should be used?
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If the researcher wants to classify objects into two mutually exclusive categories,the researcher should use ____________________ analysis.
(Short Answer)
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The purpose of factor analysis is to summarize the information contained in a large number of variables into as large a number of factors as possible.
(True/False)
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The type of measurement scales used will determine which multivariate statistical techniques are appropriate for the data.
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