Question 1

Which of the following formatting methods increases the effectiveness of tables?

Accepted Answer

A)  using a large number of grid lines 
B)  ensuring that each grid line serves a distinct purpose 
C)  presenting comparative data series horizontally rather than vertically 
D)  using grid lines on all borders 
E)  alternating background colors on rows 
A)  using a large number of grid lines 
B)  ensuring that each grid line serves a distinct purpose 
C)  presenting comparative data series horizontally rather than vertically 
D)  using grid lines on all borders 
E)  alternating background colors on rows

Question 2

The bar chart,due to its limited forms,is less versatile than the pie chart or the line chart.

Accepted Answer

A) True 
 B)False

Question 3

Serena,the owner of Cozy Cloud Spa,wants to know how her customers feel about the experience at her location.One of the questions in her survey questionnaire reads,"On a scale of 1 to 5,how would you rate our prices,comfort,and service?" This question is ineffective because it

Accepted Answer

A)  is a leading question. 
B)  is too short to be effective. 
C)  is an open-ended question. 
D)  asks about multiple ideas. 
E)  uses a rating scale. 
A)  is a leading question. 
B)  is too short to be effective. 
C)  is an open-ended question. 
D)  asks about multiple ideas. 
E)  uses a rating scale.

Question 4

Which of the following is a deceptive research practice?

Accepted Answer

A)  using charts and tables to communicate numerical information 
B)  asking a business librarian to help you identify online databases that match your needs 
C)  discussing a data relationship that you are unsure about with your colleagues 
D)  cherry-picking data and adjusting information in your favor 
E)  making numerical adjustments in the table by converting counts into percentages 
A)  using charts and tables to communicate numerical information 
B)  asking a business librarian to help you identify online databases that match your needs 
C)  discussing a data relationship that you are unsure about with your colleagues 
D)  cherry-picking data and adjusting information in your favor 
E)  making numerical adjustments in the table by converting counts into percentages

Question 5

How can you make sure that your business report meets the needs of the target audience?

Accepted Answer

A)  Consider updating them about your progress in creating the report and involving them in the process. 
B)  Find out their biases and tailor the primary research to support their preconceived ideas. 
C)  Save money by looking for already published reports that relate to the business problem. 
D)  Cherry-pick data to match what you know the decision makers want to hear. 
E)  Do the report as quickly as possible by using only information that already exists in databases. 
A)  Consider updating them about your progress in creating the report and involving them in the process. 
B)  Find out their biases and tailor the primary research to support their preconceived ideas. 
C)  Save money by looking for already published reports that relate to the business problem. 
D)  Cherry-pick data to match what you know the decision makers want to hear. 
E)  Do the report as quickly as possible by using only information that already exists in databases.

Question 6

When you analyze data in a group,you are less likely to inadvertently misinterpret the data.

Accepted Answer

A) True 
 B)False

Question 7

Generally,bar charts are best suited for

Accepted Answer

A)  depicting a project's progress. 
B)  illustrating the pieces within a whole. 
C)  depicting events and trends over time. 
D)  comparing amounts or quantities. 
E)  representing organizational hierarchy. 
A)  depicting a project's progress. 
B)  illustrating the pieces within a whole. 
C)  depicting events and trends over time. 
D)  comparing amounts or quantities. 
E)  representing organizational hierarchy.

Question 8

Simone,a sales analyst for Bundle of Joy Toys,is preparing a report for board members on the company's market share for action figures.Although Bundle of Joy has retained its spot as the market leader,several competitors have captured a larger share of the market over the preceding year and appear likely to overtake Bundle of Joy within the next three years.How should Simone present her findings to the board?

Accepted Answer

A)  Shrink the timeline of her charts to emphasize Bundle of Joy's current position as market leader. 
B)  Point out how the board is responsible for the company's tenuous market position. 
C)  Disclose the data fully to foster transparency in the organization. 
D)  Focus on the company's historical successes to make the board feel good. 
E)  Tell the board the data is inconclusive and refuse to share it. 
A)  Shrink the timeline of her charts to emphasize Bundle of Joy's current position as market leader. 
B)  Point out how the board is responsible for the company's tenuous market position. 
C)  Disclose the data fully to foster transparency in the organization. 
D)  Focus on the company's historical successes to make the board feel good. 
E)  Tell the board the data is inconclusive and refuse to share it.

Question 9

Which of the following formatting methods decreases the effectiveness of pie charts?

Accepted Answer

A)  placing the data series names and data labels together in the pie slices 
B)  using boldface printing on the largest pie slice 
C)  locating the smallest pie slice at 12 o'clock 
D)  using a subtitle to support the main title 
E)  using the darkest color for the largest pie slice 
A)  placing the data series names and data labels together in the pie slices 
B)  using boldface printing on the largest pie slice 
C)  locating the smallest pie slice at 12 o'clock 
D)  using a subtitle to support the main title 
E)  using the darkest color for the largest pie slice

Question 10

Using percentages in tables,as opposed to counts,makes it difficult for readers to make effective comparisons quickly.

Accepted Answer

A) True 
 B)False

Question 11

A leading question is one that

Accepted Answer

A)  contains more than one idea. 
B)  is difficult for respondents to answer. 
C)  does not include all possible survey choices. 
D)  suggests an answer to the respondents. 
E)  has more than one appropriate answer. 
A)  contains more than one idea. 
B)  is difficult for respondents to answer. 
C)  does not include all possible survey choices. 
D)  suggests an answer to the respondents. 
E)  has more than one appropriate answer.

Question 12

What are charts effective at doing,and under what circumstances are tables a better choice?

Accepted Answer

Charts can effectively convey complex nu

Question 13

Myron maintains an exhaustive database on his research sources and findings,which he shares with decision makers at Timetable Pharmaceuticals when presenting his report on the marketing approach for a new drug.This practice will increase the ______ of Myron's report.

Accepted Answer

A)  bias 
B)  accessibility 
C)  relevance 
D)  credibility 
E)  adaptability 
A)  bias 
B)  accessibility 
C)  relevance 
D)  credibility 
E)  adaptability

Question 14

Which of the following statements about pie charts is true?

Accepted Answer

A)  In a pie chart,the largest slice should begin at 6 o'clock and go counterclockwise. 
B)  Exploding slices should be used extensively in pie charts. 
C)  Pie slices should complete a whole,that is,add up to 100% of a data series. 
D)  The slices of the pie charts should be free from data labels. 
E)  3-D pie charts are best for representing complicated numerical data. 
A)  In a pie chart,the largest slice should begin at 6 o'clock and go counterclockwise. 
B)  Exploding slices should be used extensively in pie charts. 
C)  Pie slices should complete a whole,that is,add up to 100% of a data series. 
D)  The slices of the pie charts should be free from data labels. 
E)  3-D pie charts are best for representing complicated numerical data.

Question 15

Data that directly applies to your specific business problem is considered reliable.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following formatting guidelines increases the effectiveness of all types of charts?

Accepted Answer

A)  Use many bright colors as a way to highlight focal points. 
B)  Use darker colors to represent the most important data series. 
C)  Use unusual fonts for added impact. 
D)  Use 3-D charts to attract attention. 
E)  Use dark backgrounds with white type,not white backgrounds with dark type. 
A)  Use many bright colors as a way to highlight focal points. 
B)  Use darker colors to represent the most important data series. 
C)  Use unusual fonts for added impact. 
D)  Use 3-D charts to attract attention. 
E)  Use dark backgrounds with white type,not white backgrounds with dark type.

Question 17

What is the relationship between documentation of research sources and credibility?

Accepted Answer

As you collect secondary research,keepin

Question 18

Most industry reports,especially the most reliable,are widely available for free or at little cost.

Accepted Answer

A) True 
 B)False

Question 19

Adina is looking for concise,easy to understand research on ways to motivate Millennial workers at her workplace.Which of the following research sources is least likely to provide the kinds of information she needs?

Accepted Answer

A)  scholarly journals 
B)  industry publications 
C)  external blogs 
D)  business periodicals 
E)  white papers 
A)  scholarly journals 
B)  industry publications 
C)  external blogs 
D)  business periodicals 
E)  white papers

Question 20

Which of the following statements about scholarly journals is true?

Accepted Answer

A)  Scholarly journals contain business research that is extremely reliable. 
B)  Scholarly business articles often provide useful information for common business problems. 
C)  Scholarly articles rarely focus on theoretical and abstract issues. 
D)  Scholarly journals generally include a level of theoretical background that is easy to understand. 
E)  Scholarly journals rely on anecdotal evidence rather than carefully controlled experiments and survey research. 
A)  Scholarly journals contain business research that is extremely reliable. 
B)  Scholarly business articles often provide useful information for common business problems. 
C)  Scholarly articles rarely focus on theoretical and abstract issues. 
D)  Scholarly journals generally include a level of theoretical background that is easy to understand. 
E)  Scholarly journals rely on anecdotal evidence rather than carefully controlled experiments and survey research.

Which of the following formatting methods increases the effectiveness of tables?

The bar chart,due to its limited forms,is less versatile than the pie chart or the line chart.

Serena,the owner of Cozy Cloud Spa,wants to know how her customers feel about the experience at her location.One of the questions in her survey questionnaire reads,"On a scale of 1 to 5,how would you rate our prices,comfort,and service?" This question is ineffective because it

Which of the following is a deceptive research practice?

How can you make sure that your business report meets the needs of the target audience?

When you analyze data in a group,you are less likely to inadvertently misinterpret the data.

Generally,bar charts are best suited for

Which of the following formatting methods decreases the effectiveness of pie charts?

Using percentages in tables,as opposed to counts,makes it difficult for readers to make effective comparisons quickly.

A leading question is one that

What are charts effective at doing,and under what circumstances are tables a better choice?

Myron maintains an exhaustive database on his research sources and findings,which he shares with decision makers at Timetable Pharmaceuticals when presenting his report on the marketing approach for a new drug.This practice will increase the ______ of Myron's report.

Which of the following statements about pie charts is true?

Data that directly applies to your specific business problem is considered reliable.

Which of the following formatting guidelines increases the effectiveness of all types of charts?

What is the relationship between documentation of research sources and credibility?

Most industry reports,especially the most reliable,are widely available for free or at little cost.

Adina is looking for concise,easy to understand research on ways to motivate Millennial workers at her workplace.Which of the following research sources is least likely to provide the kinds of information she needs?

Which of the following statements about scholarly journals is true?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Creating Effective Business Messages

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters

Exam 12: Research and Business Proposals and Planning for Business Proposals

Which of the following formatting methods increases the effectiveness of tables?

The bar chart,due to its limited forms,is less versatile than the pie chart or the line chart.

Serena,the owner of Cozy Cloud Spa,wants to know how her customers feel about the experience at her location.One of the questions in her survey questionnaire reads,"On a scale of 1 to 5,how would you rate our prices,comfort,and service?" This question is ineffective because it

Which of the following is a deceptive research practice?

How can you make sure that your business report meets the needs of the target audience?

When you analyze data in a group,you are less likely to inadvertently misinterpret the data.

Generally,bar charts are best suited for

Which of the following formatting methods decreases the effectiveness of pie charts?

Using percentages in tables,as opposed to counts,makes it difficult for readers to make effective comparisons quickly.

A leading question is one that

What are charts effective at doing,and under what circumstances are tables a better choice?

Myron maintains an exhaustive database on his research sources and findings,which he shares with decision makers at Timetable Pharmaceuticals when presenting his report on the marketing approach for a new drug.This practice will increase the ______ of Myron's report.

Which of the following statements about pie charts is true?

Data that directly applies to your specific business problem is considered reliable.

Which of the following formatting guidelines increases the effectiveness of all types of charts?

What is the relationship between documentation of research sources and credibility?

Most industry reports,especially the most reliable,are widely available for free or at little cost.

Adina is looking for concise,easy to understand research on ways to motivate Millennial workers at her workplace.Which of the following research sources is least likely to provide the kinds of information she needs?

Which of the following statements about scholarly journals is true?

Establishing Credibility

Interpersonal Communication and Emotional Intelligence

Team Communication and Difficult Conversations

Communicating Across Cultures

Creating Effective Business Messages

Improving Readability With Style and Design

E-Mail and Other Traditional Tools for Business Communication

Social Media for Business Communication

Routine Business Messages

Persuasive Messages

Bad-News Messages

Completing Business Proposals and Business Reports

Planning Presentations

Delivering Presentations

Employment Communication

Filters