Exam 14: Sampling
Exam 1: Research in Business50 Questions
Exam 2: Ethics in Business Research52 Questions
Exam 3: Thinking Like a Researcher58 Questions
Exam 4: The Research Process: an Overview52 Questions
Exam 5: Clarifying the Research Question Through Secondary Data and Exploration54 Questions
Exam 6: Research Design: An Overview58 Questions
Exam 7: Qualitative Research61 Questions
Exam 8: Observation Studies61 Questions
Exam 9: Experiments57 Questions
Exam 10: Surveys57 Questions
Exam 11: Measurement54 Questions
Exam 12: Measurement Scales60 Questions
Exam 13: Questionnaires and Instruments61 Questions
Exam 14: Sampling55 Questions
Exam 15: Data Preparation and Description58 Questions
Exam 16: Exploring,Displaying,and Examining Data56 Questions
Exam 17: Hypothesis Testing56 Questions
Exam 18: Measures of Association58 Questions
Exam 19: Presenting Insights and Findings: Written Reports52 Questions
Exam 20: Presenting Insights and Findings: Oral Presentations66 Questions
Exam 21: Appendix 1A: How the Industry Works9 Questions
Exam 22: Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches12 Questions
Exam 23: Appendix 9B: Test Markets2 Questions
Exam 24: Appendix: Multivariate Supplement62 Questions
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_____ are summary descriptors of variables of interest in the population.
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(Multiple Choice)
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B
The list of elements in a population from which the sample is actually drawn is known as the _____.
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(Multiple Choice)
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Correct Answer:
A
If one selects a sample by beginning with a random start of an element and then selecting every kth element in the frame for inclusion in the sample,which type of sampling method is being used?
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(Multiple Choice)
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Correct Answer:
B
In the alcohol consumption study at Metro University,students who do not belong to Greek organizations outnumber those who do by 6 to 4.If Brittany draws the study sample such that 60% of the sample is made up of non-Greek-affiliated students and 40% of Greek-affiliated students,what type of sampling has she used?
(Multiple Choice)
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Which type of sampling technique can result in a skewed sample if periodicity exists in the population?
(Multiple Choice)
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The Hilton organization is considering a survey about factors affecting brand loyalty that will be sent to all of its Hilton Honors club members.This is an example of a _____.
(Multiple Choice)
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In which sampling technique,are participants in a study selected by referral?
(Multiple Choice)
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If Brittany drew a sample of class locations (buildings and classrooms)on campus,and then sampled all of the students in those buildings,what type of sampling technique was employed?
(Multiple Choice)
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Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers.The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel.However,the remaining members may choose other hotel brands at times.The organization wants to understand how to increase loyalty among the other 90% of club members. In a follow-up survey to the Hilton study on brand loyalty,the organization plans to focus solely on estimating the attributes of the 10% of Hilton Honors members who are thought to be brand loyal.In this example,10% is the _____.
(Multiple Choice)
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In the Hilton example,the population for the study is _____.
(Multiple Choice)
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A survey that uses a sample of city blocks from a map as a way of sampling city residents is based on the _____ sampling technique.
(Multiple Choice)
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With which of the following sampling techniques is the practice of double sampling typically found?
(Multiple Choice)
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Which term below refers to a controlled,randomized procedure that assures that each population element is given a known,nonzero chance of selection into a study's sample?
(Multiple Choice)
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All of the following are methods of probability sampling except _____.
(Multiple Choice)
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Which of the following terms refers to the variation in measures due to some known or unknown influence that causes the scores to skew in one direction or another?
(Multiple Choice)
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In the Hilton example,the individual club members represent the _____.
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In the Hilton example,the Hilton Honors membership list represents the _____.
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