Question 1

All of the following are benefits of pilot tests except _____.

Accepted Answer

A)  provision of proxy data for probability sampling 
B)  identification of measurement errors 
C)  detection of weaknesses in research design 
D)  sensitization of respondents to the purpose of the study 
E)  all of the above are benefits 
A)  provision of proxy data for probability sampling 
B)  identification of measurement errors 
C)  detection of weaknesses in research design 
D)  sensitization of respondents to the purpose of the study 
E)  all of the above are benefits D

Question 2

A beer distribution company has recently purchased the rights to package and distribute its beer in a new type of can that is self-cooling.Because of the innovativeness of the product packaging,measurement questions will need to be formulated specifically for the project at hand.All of the following are disadvantages of customized questions except _____.

Accepted Answer

A)  increased project costs 
B)  pretesting requirements 
C)  enhanced validity 
D)  increased time 
E)  all of the above are disadvantages 
A)  increased project costs 
B)  pretesting requirements 
C)  enhanced validity 
D)  increased time 
E)  all of the above are disadvantages C

Question 3

McGraw-Hill is planning a study of educator preferences to determine the needs of college instructors.Because of the number of college instructors,McGraw-Hill will select a portion of the target population,known as a(n)_____,to participate in the study.

Accepted Answer

A)  element 
B)  sample 
C)  sampling frame 
D)  census 
E)  extent 
A)  element 
B)  sample 
C)  sampling frame 
D)  census 
E)  extent B

Question 4

Which term below refers to a criterion for judging the attractiveness of two or more alternatives when using a decision variable?

Accepted Answer

A)  Decision theory 
B)  Decision rule 
C)  Ex post facto evaluation 
D)  Choice theory 
E)  Success probability 
A)  Decision theory 
B)  Decision rule 
C)  Ex post facto evaluation 
D)  Choice theory 
E)  Success probability

Question 5

Which of the following statements is false regarding the evaluation of alternatives?

Accepted Answer

A)  The selection of alternatives is determined by the decision variable chosen and the decision rule used 
B)  Each alternative must be explicitly stated 
C)  A decision variable is defined by an outcome that may be measured 
D)  A decision rule is determined by which outcomes may be compared 
E)  all of the above are true 
A)  The selection of alternatives is determined by the decision variable chosen and the decision rule used 
B)  Each alternative must be explicitly stated 
C)  A decision variable is defined by an outcome that may be measured 
D)  A decision rule is determined by which outcomes may be compared 
E)  all of the above are true

Question 6

Ensuring consistency among respondents,locating omissions,and reducing errors in recording are all benefits of _____.

Accepted Answer

A)  data collection 
B)  data editing 
C)  sampling 
D)  coding 
E)  data analysis 
A)  data collection 
B)  data editing 
C)  sampling 
D)  coding 
E)  data analysis

Question 7

Ill-defined problems are those that _____.

Accepted Answer

A)  cannot be expressed completely or easily 
B)  cannot be answered 
C)  can be answered through data mining 
D)  cannot be addressed with secondary data 
E)  develop in method-bound research projects 
A)  cannot be expressed completely or easily 
B)  cannot be answered 
C)  can be answered through data mining 
D)  cannot be addressed with secondary data 
E)  develop in method-bound research projects

Question 8

Planning the research design involves decisions regarding _____.

Accepted Answer

A)  data collection mode 
B)  type of study 
C)  measurement 
D)  sampling plans 
E)  all of the above 
A)  data collection mode 
B)  type of study 
C)  measurement 
D)  sampling plans 
E)  all of the above

Question 9

The executive summary of a research report includes _____.

Accepted Answer

A)  all the materials necessary for replication 
B)  a synopsis of the problem, findings, and recommendations 
C)  a summary of findings from secondary sources and the research design 
D)  recommendations and implementation strategies 
E)  a list of expenses 
A)  all the materials necessary for replication 
B)  a synopsis of the problem, findings, and recommendations 
C)  a summary of findings from secondary sources and the research design 
D)  recommendations and implementation strategies 
E)  a list of expenses

Question 10

The federal government conducts a census of the U.S.population rather than a sample because _____.

Accepted Answer

A)  a census is less expensive than a sample 
B)  a sample may not fully represent the population 
C)  it is faster to collect data using a census 
D)  data collection is more manageable 
E)  all of the above 
A)  a census is less expensive than a sample 
B)  a sample may not fully represent the population 
C)  it is faster to collect data using a census 
D)  data collection is more manageable 
E)  all of the above

Question 11

Which type of sample provides a group of participants who are most representative of the target population?

Accepted Answer

A)  Census 
B)  Judgment 
C)  Probability 
D)  Nonprobability 
E)  Primary 
A)  Census 
B)  Judgment 
C)  Probability 
D)  Nonprobability 
E)  Primary

Question 12

Secondary data have a lower level of ____ than primary data.

Accepted Answer

A)  abstractness 
B)  elusiveness 
C)  verifiability 
D)  closeness to the phenomenon 
E)  replicability 
A)  abstractness 
B)  elusiveness 
C)  verifiability 
D)  closeness to the phenomenon 
E)  replicability

Question 13

Which section of a research report contains all the materials necessary to replicate the project?

Accepted Answer

A)  Executive summary 
B)  Abstract 
C)  Overview 
D)  Implementation 
E)  Technical appendix 
A)  Executive summary 
B)  Abstract 
C)  Overview 
D)  Implementation 
E)  Technical appendix

Question 14

Explain the difference between interim evaluation and ex post facto evaluation.

Accepted Answer

With interim evaluation,managers may dec

Question 15

The quantifiable characteristic,attribute,or outcome on which a choice decision will be made is called a _____.

Accepted Answer

A)  decision theory 
B)  decision rule 
C)  ex post facto evaluation 
D)  decision variable 
E)  success probability 
A)  decision theory 
B)  decision rule 
C)  ex post facto evaluation 
D)  decision variable 
E)  success probability

Question 16

Reducing data to a manageable size,developing summaries,and applying statistical techniques are all aspects of _____.

Accepted Answer

A)  sampling 
B)  data collection 
C)  pilot testing 
D)  data analysis 
E)  data transformation 
A)  sampling 
B)  data collection 
C)  pilot testing 
D)  data analysis 
E)  data transformation

Question 17

Which form of budgeting allocates a portion of total expenditures in the unit to research activities?

Accepted Answer

A)  Rule-of-thumb budgeting 
B)  Percentage-of-sales budgeting 
C)  Departmental budgeting 
D)  Task budgeting 
E)  Competitive parity 
A)  Rule-of-thumb budgeting 
B)  Percentage-of-sales budgeting 
C)  Departmental budgeting 
D)  Task budgeting 
E)  Competitive parity

Question 18

The question,"Should products be withdrawn if even one death is associated with its prescribed use,even if no fault for the tampered product accrues to the manufacturer?" is an example of a(n)_____.

Accepted Answer

A)  ill-defined problem 
B)  strip data mining issue 
C)  favored-technique problem 
D)  unresearchable question 
E)  politically-motivated question 
A)  ill-defined problem 
B)  strip data mining issue 
C)  favored-technique problem 
D)  unresearchable question 
E)  politically-motivated question

Question 19

Which type of management question asks "What do we want to achieve?"

Accepted Answer

A)  Choice of purpose 
B)  Evaluation of solutions 
C)  Troubleshooting 
D)  Control 
E)  Concern 
A)  Choice of purpose 
B)  Evaluation of solutions 
C)  Troubleshooting 
D)  Control 
E)  Concern

Question 20

A synopsis of the problem,findings,and recommendations are provided in the ____ section of a research report.

Accepted Answer

A)  executive summary 
B)  abstract 
C)  overview 
D)  implementation 
E)  technical appendix 
A)  executive summary 
B)  abstract 
C)  overview 
D)  implementation 
E)  technical appendix

Exam 4: The Research Process: an Overview

All of the following are benefits of pilot tests except _____.

McGraw-Hill is planning a study of educator preferences to determine the needs of college instructors.Because of the number of college instructors,McGraw-Hill will select a portion of the target population,known as a(n)_____,to participate in the study.

Which term below refers to a criterion for judging the attractiveness of two or more alternatives when using a decision variable?

Which of the following statements is false regarding the evaluation of alternatives?

Ensuring consistency among respondents,locating omissions,and reducing errors in recording are all benefits of _____.

Ill-defined problems are those that _____.

Planning the research design involves decisions regarding _____.

The executive summary of a research report includes _____.

The federal government conducts a census of the U.S.population rather than a sample because _____.

Which type of sample provides a group of participants who are most representative of the target population?

Secondary data have a lower level of ____ than primary data.

Which section of a research report contains all the materials necessary to replicate the project?

Explain the difference between interim evaluation and ex post facto evaluation.

The quantifiable characteristic,attribute,or outcome on which a choice decision will be made is called a _____.

Reducing data to a manageable size,developing summaries,and applying statistical techniques are all aspects of _____.

Which form of budgeting allocates a portion of total expenditures in the unit to research activities?

The question,"Should products be withdrawn if even one death is associated with its prescribed use,even if no fault for the tampered product accrues to the manufacturer?" is an example of a(n)_____.

Which type of management question asks "What do we want to achieve?"

A synopsis of the problem,findings,and recommendations are provided in the ____ section of a research report.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

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