Exam 5: Clarifying the Research Question Through Secondary Data and Exploration

One of the investigative questions identified in the BankChoice project questions the perceived service quality associated with different bank branches.This is an example of a(n)_____.

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Question 1

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Explain the five steps in conducting a literature search.

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Question 2

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The five steps are as follows: 1)Define the management dilemma or question; 2)consult encyclopedias,dictionaries,handbooks,and textbooks to identify key terms,people,and events relevant to the management question; 3)apply these key terms,names of people,or events in searching indexes,bibliographies,and the Web to identify specific secondary sources; 4)locate and review specific secondary sources; and 5)evaluate the value of each source and its content.

Maurice is beginning a new research project.As he begins the first phase of the process,Maurice will most likely begin by _____.

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Question 3

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Suppose you were starting a research study based upon secondary sources about the use of computers for educational purposes in colleges.You should probably begin by:

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Question 4

Which information source may be interpretations of a secondary source but is generally represented by indexes,bibliographies,and Internet search engines?

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Question 5

All of the following are factors useful in evaluating a source except _____.

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Question 6

Elizabeth has just been named project leader on a research project about perceptions of bar soap and body wash.To gain background information,Elizabeth searched for articles about consumer responses to body cleansing products using the InfoSearch database.In this situation,Elizabeth relied on ____ data.

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Question 7

A Google search can be classified as which type of information source?

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Question 8

Explain the steps involved in the data mining process.

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Question 9

Which of the following questions is considered when developing measurement questions?

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Question 10

Southwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Southwest Airlines utilized _____ to identify these customers.

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Question 11

What is the first step in conducting a literature search?

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Question 12

Capital One is lauded in the industry for its skill in discovering knowledge from its databases of customer credit card expenditures using a technique called _____.

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Question 13

Which of the following is a reason researchers use encyclopedias?

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Question 14

In evaluating a secondary source,identifying the ______ allows you to evaluate degree to which the data might suit your necessary level of knowledge or expertise.

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Question 15

For an organization,which of the following is NOT an example of an internal source of secondary data?

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Question 16

Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called _____ data.

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Question 17

Which of the following is not included in a good handbook?

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Question 18

Intermediate storage facilities that compile locally required information are called _____.

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Question 19

In evaluating a secondary source,identifying the ______ allows you to verify the credibility of the author of the source.

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Question 20

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Exam 5: Clarifying the Research Question Through Secondary Data and Exploration

One of the investigative questions identified in the BankChoice project questions the perceived service quality associated with different bank branches.This is an example of a(n)_____.

Explain the five steps in conducting a literature search.

Maurice is beginning a new research project.As he begins the first phase of the process,Maurice will most likely begin by _____.

Suppose you were starting a research study based upon secondary sources about the use of computers for educational purposes in colleges.You should probably begin by:

Which information source may be interpretations of a secondary source but is generally represented by indexes,bibliographies,and Internet search engines?

All of the following are factors useful in evaluating a source except _____.

A Google search can be classified as which type of information source?

Explain the steps involved in the data mining process.

Which of the following questions is considered when developing measurement questions?

What is the first step in conducting a literature search?

Capital One is lauded in the industry for its skill in discovering knowledge from its databases of customer credit card expenditures using a technique called _____.

Which of the following is a reason researchers use encyclopedias?

In evaluating a secondary source,identifying the ______ allows you to evaluate degree to which the data might suit your necessary level of knowledge or expertise.

For an organization,which of the following is NOT an example of an internal source of secondary data?

Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called _____ data.

Which of the following is not included in a good handbook?

Intermediate storage facilities that compile locally required information are called _____.

In evaluating a secondary source,identifying the ______ allows you to verify the credibility of the author of the source.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

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