Exam 18: Measures of Association
Exam 1: Research in Business50 Questions
Exam 2: Ethics in Business Research52 Questions
Exam 3: Thinking Like a Researcher58 Questions
Exam 4: The Research Process: an Overview52 Questions
Exam 5: Clarifying the Research Question Through Secondary Data and Exploration54 Questions
Exam 6: Research Design: An Overview58 Questions
Exam 7: Qualitative Research61 Questions
Exam 8: Observation Studies61 Questions
Exam 9: Experiments57 Questions
Exam 10: Surveys57 Questions
Exam 11: Measurement54 Questions
Exam 12: Measurement Scales60 Questions
Exam 13: Questionnaires and Instruments61 Questions
Exam 14: Sampling55 Questions
Exam 15: Data Preparation and Description58 Questions
Exam 16: Exploring,Displaying,and Examining Data56 Questions
Exam 17: Hypothesis Testing56 Questions
Exam 18: Measures of Association58 Questions
Exam 19: Presenting Insights and Findings: Written Reports52 Questions
Exam 20: Presenting Insights and Findings: Oral Presentations66 Questions
Exam 21: Appendix 1A: How the Industry Works9 Questions
Exam 22: Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches12 Questions
Exam 23: Appendix 9B: Test Markets2 Questions
Exam 24: Appendix: Multivariate Supplement62 Questions
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To estimate the accuracy of predicted values,Y,found in bivariate regression,it is useful to calculate the _____,the standard deviation of the actual Y values for the predicted Y values.
Free
(Multiple Choice)
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Correct Answer:
B
When a researcher needs a correction to chi-square appropriate for large tables,_____ is an appropriate measure.
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(Multiple Choice)
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Correct Answer:
A
Which term below refers to the difference between the regression line value of Y and the real Y value?
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(Multiple Choice)
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Correct Answer:
C
Which procedure for finding a regression line keeps errors of estimate to a minimum?
(Multiple Choice)
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Which of the following is true of the association between brand loyalty and attitude toward the brand if the product moment correlation coefficient between brand loyalty and attitude toward the brand is .65 with a p value of .01?
(Multiple Choice)
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Which of the following questions would be best answered using simple regression?
(Multiple Choice)
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Which of the following ordinal measures is a measure of association that compensates for tied ranks and adjusts for direction of the independent variable?
(Multiple Choice)
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Which ordinal measure is a statistic that compares concordant and discordant pairs and then standardizes the outcome by maximizing the value of the denominator?
(Multiple Choice)
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When concordant pairs exceed discordant pairs in a P-Q relationship,Kendall's tau b reports a(n)_____ association between the variables under study.
(Multiple Choice)
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Which of the following symbols is used to reflect Goodman and Kruskal's gamma?
(Multiple Choice)
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The _____ is a statistic summarizing the strength of association between two metric variables.
(Multiple Choice)
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Which of the following is true of relationships among nominal measures?
(Multiple Choice)
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Which statistic below is a measure of how well the frequencies of one nominal variable predict the frequencies of another variable?
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It is possible for a correlation coefficient of .12 to be statistically significant when _____.
(Multiple Choice)
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The primary advantage of the contingency coefficient C is _____.
(Multiple Choice)
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What are the assumptions made by the regression model in estimating the parameters and in significance testing?
(Essay)
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Which statement is NOT true about the constant b in the bivariate regression equation
= a + bXi?

(Multiple Choice)
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