Question 1

Which of the following can NOT be thought of as variables?

Accepted Answer

A)  Events 
B)  Acts 
C)  Characteristics 
D)  People 
E)  All of the above can be thought of as variables 
A)  Events 
B)  Acts 
C)  Characteristics 
D)  People 
E)  All of the above can be thought of as variables D

Question 2

Which of the following activities can be used to describe the scientific method?

Accepted Answer

A)  Playing checkers 
B)  Watching Jeopardy 
C)  Playing chess 
D)  Solving puzzles 
E)  Investing in stocks 
A)  Playing checkers 
B)  Watching Jeopardy 
C)  Playing chess 
D)  Solving puzzles 
E)  Investing in stocks D

Question 3

All of the following are examples of dichotomous variables except _____.

Accepted Answer

A)  employed-unemployed 
B)  male-female 
C)  number of children in the household 
D)  married-unmarried 
E)  all of the above are dichotomous variables 
A)  employed-unemployed 
B)  male-female 
C)  number of children in the household 
D)  married-unmarried 
E)  all of the above are dichotomous variables C

Question 4

Which type of model allows the researcher to visualize numerous variables and relationships?

Accepted Answer

A)  Descriptive 
B)  Predictive 
C)  Normative 
D)  Correlational 
E)  Planning 
A)  Descriptive 
B)  Predictive 
C)  Normative 
D)  Correlational 
E)  Planning

Question 5

Direct observation of phenomena,empirically testable hypotheses,and the ability to rule out rival hypotheses are all essential tenets of the _____.

Accepted Answer

A)  experiential method 
B)  scientific method 
C)  intuitive process 
D)  strategic management process 
E)  account planning philosophy 
A)  experiential method 
B)  scientific method 
C)  intuitive process 
D)  strategic management process 
E)  account planning philosophy

Question 6

Jack observes his neighbor's purchase behavior with new automobiles.His neighbor purchases a new car every year and always seems to have a nicer model than the year before.Jack thinks the dealership must sell to his neighbor's fascination with new car styles.In this example,interest in new car styles is a _____.

Accepted Answer

A)  construct 
B)  fact 
C)  concept 
D)  theory 
E)  model 
A)  construct 
B)  fact 
C)  concept 
D)  theory 
E)  model

Question 7

A case in research is ...?

Accepted Answer

A)  an inductive argument 
B)  a deductive argument 
C)  a hypothesis 
D)  an instance of what is measured in a hypothesis 
E)  None of the above 
A)  an inductive argument 
B)  a deductive argument 
C)  a hypothesis 
D)  an instance of what is measured in a hypothesis 
E)  None of the above

Question 8

Which of the following is an explanatory hypothesis?

Accepted Answer

A)  Young women purchase fewer meats than women who are 35 years of age or older. 
B)  Sales of vegetarian foods vary by season. 
C)  An increase in family income leads to an increase in the percentage of income spent on housing. 
D)  Real estate investment trusts (REITs) experienced a record level of profitability in 2004. 
E)  People in the South tend to rate the President more favorably than do people in the North. 
A)  Young women purchase fewer meats than women who are 35 years of age or older. 
B)  Sales of vegetarian foods vary by season. 
C)  An increase in family income leads to an increase in the percentage of income spent on housing. 
D)  Real estate investment trusts (REITs) experienced a record level of profitability in 2004. 
E)  People in the South tend to rate the President more favorably than do people in the North.

Question 9

The statement,"Sales in Pacific Timber Products have increased in the past six months," is an example of a(n)_____.

Accepted Answer

A)  inductive argument 
B)  deductive argument 
C)  exposition 
D)  research question 
E)  proposition 
A)  inductive argument 
B)  deductive argument 
C)  exposition 
D)  research question 
E)  proposition

Question 10

Because of the nature of induction,the conclusion can be thought of as _____.

Accepted Answer

A)  fact 
B)  one explanation among many 
C)  proof 
D)  evidence 
E)  empirical 
A)  fact 
B)  one explanation among many 
C)  proof 
D)  evidence 
E)  empirical

Question 11

Automobile is a(n)_____ concept,while service quality is a(n)_____ concept.

Accepted Answer

A)  abstract; objective 
B)  subjective; objective 
C)  intangible; tangible 
D)  objective; abstract 
E)  factual; perceptual 
A)  abstract; objective 
B)  subjective; objective 
C)  intangible; tangible 
D)  objective; abstract 
E)  factual; perceptual

Question 12

Consider the following statements: "Inner-city household interviewing is especially difficult and expensive.This survey involves substantial inner-city household interviewing.The interviewing in this survey will be especially difficult and expensive." This is an example of a(n)_____.

Accepted Answer

A)  empirical argument 
B)  inductive argument 
C)  exposition 
D)  deductive argument 
E)  hypothesis 
A)  empirical argument 
B)  inductive argument 
C)  exposition 
D)  deductive argument 
E)  hypothesis

Question 13

Explain the essential tenets of the scientific method and why this method is important for business research.

Accepted Answer

The scientific method is an approach to

Question 14

_____ is a form of reasoning that draws a conclusion from one or more particular facts or pieces of evidence.

Accepted Answer

A)  Induction 
B)  Deduction 
C)  Empiricism 
D)  Logic 
E)  Association 
A)  Induction 
B)  Deduction 
C)  Empiricism 
D)  Logic 
E)  Association

Question 15

Explain the meaning of deduction and induction.Provide an argument that exemplifies each form.

Accepted Answer

Deduction is a form of argument that sug

Question 16

A(n)_____ describes the interrelationships between concepts and constructs.

Accepted Answer

A)  hypothetical construct 
B)  postulation 
C)  conceptual scheme 
D)  operational definition 
E)  inductive argument 
A)  hypothetical construct 
B)  postulation 
C)  conceptual scheme 
D)  operational definition 
E)  inductive argument

Question 17

A variable is said to be _____ when it has only two values,reflecting the presence or absence of a property.

Accepted Answer

A)  dichotomous 
B)  discrete 
C)  ratio-scaled 
D)  metric 
E)  continuous 
A)  dichotomous 
B)  discrete 
C)  ratio-scaled 
D)  metric 
E)  continuous

Question 18

A(n)_____ defines a variable in terms of specific measurement and testing criteria.

Accepted Answer

A)  hypothetical construct 
B)  operational definition 
C)  dictionary definition 
D)  conceptual scheme 
E)  moderating variable 
A)  hypothetical construct 
B)  operational definition 
C)  dictionary definition 
D)  conceptual scheme 
E)  moderating variable

Question 19

Metro University has set a goal to increase the percentage of alumni who donate to the university and to increase the average amount given by those who have donated in the past.Metro U hopes that holding special events at homecoming designed specifically for alums will result in an increase in donations.Consequently,it is planning a special Alumni Bash for homecoming night and invitations have been sent to students who graduated between 1975 and 2000.Identify the dependent and independent variables in the example.State a hypothesis using the information provided.

Accepted Answer

The dependent variable is alumni donatio

Question 20

A variable that is assumed or excluded from a research study is a(n)_____ variable.

Accepted Answer

A)  criterion 
B)  predictor 
C)  mediator 
D)  moderator 
E)  extraneous 
A)  criterion 
B)  predictor 
C)  mediator 
D)  moderator 
E)  extraneous

Exam 3: Thinking Like a Researcher

Which of the following can NOT be thought of as variables?

Which of the following activities can be used to describe the scientific method?

All of the following are examples of dichotomous variables except _____.

Which type of model allows the researcher to visualize numerous variables and relationships?

Direct observation of phenomena,empirically testable hypotheses,and the ability to rule out rival hypotheses are all essential tenets of the _____.

A case in research is ...?

Which of the following is an explanatory hypothesis?

The statement,"Sales in Pacific Timber Products have increased in the past six months," is an example of a(n)_____.

Because of the nature of induction,the conclusion can be thought of as _____.

Automobile is a(n)_____ concept,while service quality is a(n)_____ concept.

Consider the following statements: "Inner-city household interviewing is especially difficult and expensive.This survey involves substantial inner-city household interviewing.The interviewing in this survey will be especially difficult and expensive." This is an example of a(n)_____.

Explain the essential tenets of the scientific method and why this method is important for business research.

_____ is a form of reasoning that draws a conclusion from one or more particular facts or pieces of evidence.

Explain the meaning of deduction and induction.Provide an argument that exemplifies each form.

A(n)_____ describes the interrelationships between concepts and constructs.

A variable is said to be _____ when it has only two values,reflecting the presence or absence of a property.

A(n)_____ defines a variable in terms of specific measurement and testing criteria.

A variable that is assumed or excluded from a research study is a(n)_____ variable.

Research in Business

Ethics in Business Research

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

Automobile is a(n)_ concept,while service quality is a(n)_ concept.