Question 1

Common measures of _____ include the range,interquartile range,variance or standard deviation,and variation.

Accepted Answer

A)  central tendency 
B)  variability 
C)  shape 
D)  location 
E)  significance 
A)  central tendency 
B)  variability 
C)  shape 
D)  location 
E)  significance B

Question 2

The value obtained by summing all elements in a set and dividing by the number of elements is the _____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
E)  standard score 
A)  mean 
B)  median 
C)  mode 
D)  range 
E)  standard score A

Question 3

The difference between the smallest and the largest values in a distribution is the _____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
E)  deviation 
A)  mean 
B)  median 
C)  mode 
D)  range 
E)  deviation D

Question 4

Researchers at shipping giant Federal Express want to study delivery patterns and their relationship to customer complaints.Federal Express uses a system that electronically tracks packages from the time a label is printed until it is delivered and a customer completes a satisfaction survey.Researchers could access this data by using _____.

Accepted Answer

A)  Content Analysis 
B)  Bar codes 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above 
A)  Content Analysis 
B)  Bar codes 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above

Question 5

Which term below refers to an analytical process for measuring the semantic content of a communication?

Accepted Answer

A)  ANOVA 
B)  Regression 
C)  Content analysis 
D)  Factor analysis 
E)  Reliability analysis 
A)  ANOVA 
B)  Regression 
C)  Content analysis 
D)  Factor analysis 
E)  Reliability analysis

Question 6

Which of the following is an accurate interpretation for a "don't know" response from the respondent?

Accepted Answer

A)  It isn't important enough to answer 
B)  I don't know 
C)  I don't want to answer that question 
D)  I'm too ambivalent to figure out the best answer 
E)  All of the above 
A)  It isn't important enough to answer 
B)  I don't know 
C)  I don't want to answer that question 
D)  I'm too ambivalent to figure out the best answer 
E)  All of the above

Question 7

With the _____ method,missing values are estimated using all cases that had data for each variable in the analysis.

Accepted Answer

A)  pair-wise deletion 
B)  replacement 
C)  listwise deletion 
D)  minimized deletion 
E)  case-specific deletion 
A)  pair-wise deletion 
B)  replacement 
C)  listwise deletion 
D)  minimized deletion 
E)  case-specific deletion

Question 8

If we were using content analysis software to analyze the PLAVIX advertisement,which of the following words would require the use of stemming?

Accepted Answer

A)  Protect 
B)  Help 
C)  Aspirin 
D)  Form 
E)  Heart attack 
A)  Protect 
B)  Help 
C)  Aspirin 
D)  Form 
E)  Heart attack

Question 9

_____ is a measure of the relative peakedness or flatness of the curve defined by the frequency distribution.

Accepted Answer

A)  Kurtosis 
B)  Deviation 
C)  Point estimate 
D)  Standard error 
E)  Z score 
A)  Kurtosis 
B)  Deviation 
C)  Point estimate 
D)  Standard error 
E)  Z score

Question 10

Viking Cruises leaves a survey in each stateroom that each guest is ask to complete before departing,to assess various issues of the cruise,cruise activities,cruise food,etc.Cabin staff collect the questionnaires and management feed the questionnaires through an optical scanning device to enter the data,permitting easy editing.Princess is using ____.

Accepted Answer

A)  Optical Mark Recognition 
B)  Optical Character Recognition 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above 
A)  Optical Mark Recognition 
B)  Optical Character Recognition 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above

Question 11

If we were to conduct a content analysis of the PLAVIX advertisement,platelets would be considered _____ units.

Accepted Answer

A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic 
A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic

Question 12

Which term below refers to an ordered array of all values for a variable?

Accepted Answer

A)  Correlation table 
B)  Frequency distribution 
C)  Frequency table 
D)  Scatter diagram 
E)  Histogram 
A)  Correlation table 
B)  Frequency distribution 
C)  Frequency table 
D)  Scatter diagram 
E)  Histogram

Question 13

Which type of variable is coded using a 0 for one response and a 1 for the other?

Accepted Answer

A)  Nonmetric 
B)  Ordinal 
C)  Interval 
D)  Dummy 
E)  Ratio 
A)  Nonmetric 
B)  Ordinal 
C)  Interval 
D)  Dummy 
E)  Ratio

Question 14

Sam's Club installed self-checkout stations that can track not only member's purchases but also packaging problems,as the system uses universal product codes to match the item the shopper has in their cart with its price and inventory level in the store,generating a spreadsheet style report for the researcher.If you consider the scanner as the tool for collecting data for Sam's researchers,they are doing data entry by ____.

Accepted Answer

A)  Spreadsheet 
B)  Optical Character Recognition 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above 
A)  Spreadsheet 
B)  Optical Character Recognition 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above

Question 15

In the array provided,what is the mode?

Accepted Answer

A)  7 
B)  9 
C)  10 
D)  15 
E)  Both A and B 
A)  7 
B)  9 
C)  10 
D)  15 
E)  Both A and B

Question 16

Which of the following groups of words indicates a series of words for which stemming would be used in content analysis?

Accepted Answer

A)  be, is, of, the 
B)  pretty, beautiful, attractive 
C)  search, searching, searches, searched 
D)  going, walking, running, flying 
E)  all of the above 
A)  be, is, of, the 
B)  pretty, beautiful, attractive 
C)  search, searching, searches, searched 
D)  going, walking, running, flying 
E)  all of the above

Question 17

What is meant by stemming,aliasing,and the use of exclusion filters in content analysis software applications?

Accepted Answer

Stemming means to use derivations of com

Question 18

In the example,the use of the response option "other" is used to meet the requirement that categories be _____.

Accepted Answer

A)  appropriate 
B)  exhaustive 
C)  mutually exclusive 
D)  of a single dimension 
E)  numeric 
A)  appropriate 
B)  exhaustive 
C)  mutually exclusive 
D)  of a single dimension 
E)  numeric

Question 19

Using the copy from the PLAVIX advertisement provided,briefly content analyze the ad.Include an assessment of the four types of units that can be coded using content analysis.

Accepted Answer

The four types of units that can be code

Question 20

When viewing data entered into a spreadsheet,the columns identify _____.

Accepted Answer

A)  records 
B)  variables 
C)  categories 
D)  coding instructions 
E)  variable labels 
A)  records 
B)  variables 
C)  categories 
D)  coding instructions 
E)  variable labels

Exam 15: Data Preparation and Description

Common measures of _____ include the range,interquartile range,variance or standard deviation,and variation.

The value obtained by summing all elements in a set and dividing by the number of elements is the _____.

The difference between the smallest and the largest values in a distribution is the _____.

Which term below refers to an analytical process for measuring the semantic content of a communication?

Which of the following is an accurate interpretation for a "don't know" response from the respondent?

With the _____ method,missing values are estimated using all cases that had data for each variable in the analysis.

If we were using content analysis software to analyze the PLAVIX advertisement,which of the following words would require the use of stemming?

_____ is a measure of the relative peakedness or flatness of the curve defined by the frequency distribution.

If we were to conduct a content analysis of the PLAVIX advertisement,platelets would be considered _____ units.

Which term below refers to an ordered array of all values for a variable?

Which type of variable is coded using a 0 for one response and a 1 for the other?

In the array provided,what is the mode?

Which of the following groups of words indicates a series of words for which stemming would be used in content analysis?

What is meant by stemming,aliasing,and the use of exclusion filters in content analysis software applications?

In the example,the use of the response option "other" is used to meet the requirement that categories be _____.

Using the copy from the PLAVIX advertisement provided,briefly content analyze the ad.Include an assessment of the four types of units that can be coded using content analysis.

When viewing data entered into a spreadsheet,the columns identify _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters