Question 1

Explain the meaning of pretesting and why instrument designers should pretest questionnaires prior to using them in a study.

Accepted Answer

Pretesting is the assessment of questions and instruments before the start of a study.Pretesting allows for the instrument designer to discover ways to increase participant interest,increase the likelihood that participants will remain engaged to the completion of a survey,discover question content,wording,and sequencing problems,discover target question groups where researcher training is needed,and explore ways to improve the overall quality of survey data.

Question 2

How many answer choices are provided in a free-response question?

Accepted Answer

A)  2 
B)  3-10 
C)  10 or fewer 
D)  None 
E)  It depends on the question 
A)  2 
B)  3-10 
C)  10 or fewer 
D)  None 
E)  It depends on the question D

Question 3

Checklists with several items to be considered by respondents may be subject to _____.

Accepted Answer

A)  halo effects 
B)  leniency effects 
C)  primacy effects 
D)  recency effects 
E)  presumption effects 
A)  halo effects 
B)  leniency effects 
C)  primacy effects 
D)  recency effects 
E)  presumption effects D

Question 4

Which of the following is a guideline for designing mobile questionnaires?

Accepted Answer

A)  Ask as many questions as is needed to cover the target topics. 
B)  Use rating scale grids that require scrolling. 
C)  Use free-response questions 
D)  Limit answer choice lists on multiple-choice questions. 
E)  None of the above is a guideline for mobile questionnaires. 
A)  Ask as many questions as is needed to cover the target topics. 
B)  Use rating scale grids that require scrolling. 
C)  Use free-response questions 
D)  Limit answer choice lists on multiple-choice questions. 
E)  None of the above is a guideline for mobile questionnaires.

Question 5

Which of the following syndromes affecting respondent honesty involves the respondent's adaptation of their answers in an attempt to play the system (e.g.,claiming group membership to earn higher compensation for participation)?

Accepted Answer

A)  peacock 
B)  pleaser 
C)  gamer 
D)  disengager 
E)  none of the above 
A)  peacock 
B)  pleaser 
C)  gamer 
D)  disengager 
E)  none of the above

Question 6

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.

Accepted Answer

A)  avoiding leading questions 
B)  avoiding double-barreled questions 
C)  choosing shared vocabulary 
D)  personalizing the questionnaire 
E)  providing a frame of reference 
A)  avoiding leading questions 
B)  avoiding double-barreled questions 
C)  choosing shared vocabulary 
D)  personalizing the questionnaire 
E)  providing a frame of reference

Question 7

What type of measurement question is designed to establish rapport with the participant?

Accepted Answer

A)  Screen 
B)  Branch 
C)  Target 
D)  Buffer 
E)  Administrative 
A)  Screen 
B)  Branch 
C)  Target 
D)  Buffer 
E)  Administrative

Question 8

There are several possible issues that may affect measurement questions.Explain the possible effects of shared vocabulary,biased wording,and adequate alternatives on the quality of resulting data.

Accepted Answer

Shared vocabulary refers to whether the

Question 9

Which of the following types of data are collected using a classification question?

Accepted Answer

A)  Gender 
B)  Purchase behavior 
C)  Attitude toward the brand 
D)  Personality 
E)  Behavioral intent 
A)  Gender 
B)  Purchase behavior 
C)  Attitude toward the brand 
D)  Personality 
E)  Behavioral intent

Question 10

Where in a survey should personal or potentially sensitive questions be placed?

Accepted Answer

A)  At the beginning 
B)  In the middle 
C)  Near the end 
D)  After screen questions 
E)  It doesn't matter 
A)  At the beginning 
B)  In the middle 
C)  Near the end 
D)  After screen questions 
E)  It doesn't matter

Question 11

In mail and in web-based surveys,which form of order bias is likely to occur?

Accepted Answer

A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency 
A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency

Question 12

Which form of order bias occurs when a participant tends to choose the last alternative presented as his or her response to a closed-ended question?

Accepted Answer

A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency 
A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency

Question 13

What type of question seeks to address the investigative questions of a specific study?

Accepted Answer

A)  classification questions 
B)  Target questions 
C)  Supervisory questions 
D)  Administrative questions 
E)  Disguised questions 
A)  classification questions 
B)  Target questions 
C)  Supervisory questions 
D)  Administrative questions 
E)  Disguised questions

Question 14

Which type of measurement question poses more than two response choices but seeks a single answer?

Accepted Answer

A)  Free-response 
B)  Open-ended 
C)  Dichotomous 
D)  Multiple-choice 
E)  Checklist 
A)  Free-response 
B)  Open-ended 
C)  Dichotomous 
D)  Multiple-choice 
E)  Checklist

Question 15

A measurement question that includes two or more questions in one is said to be _____.

Accepted Answer

A)  double-barreled 
B)  leading 
C)  sensitive 
D)  subjective 
E)  unfocused 
A)  double-barreled 
B)  leading 
C)  sensitive 
D)  subjective 
E)  unfocused

Question 16

When target questions present the participants with a fixed set of choices,they are _____.

Accepted Answer

A)  unstructured 
B)  undisguised 
C)  structured 
D)  disguised 
E)  open-ended 
A)  unstructured 
B)  undisguised 
C)  structured 
D)  disguised 
E)  open-ended

Question 17

Which of the following terms is used to refer to questionnaires used in personal interviews?

Accepted Answer

A)  Administrative questions 
B)  Interview schedules 
C)  Moderator guides 
D)  Survey schedules 
E)  Interview guides 
A)  Administrative questions 
B)  Interview schedules 
C)  Moderator guides 
D)  Survey schedules 
E)  Interview guides

Question 18

A(n)_____ describes how the analysis will be structured once the data have been collected.

Accepted Answer

A)  dummy table 
B)  analysis table 
C)  analysis flowchart 
D)  dummy variable 
E)  branching design 
A)  dummy table 
B)  analysis table 
C)  analysis flowchart 
D)  dummy variable 
E)  branching design

Question 19

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?

Accepted Answer

A)  Precision 
B)  Frame of reference 
C)  Time for thought 
D)  Biased wording 
E)  Adequate alternatives 
A)  Precision 
B)  Frame of reference 
C)  Time for thought 
D)  Biased wording 
E)  Adequate alternatives

Question 20

Dichotomous questions are appropriate when ___.

Accepted Answer

A)  Respondent defines answer choices as mutually exclusive 
B)  Respondent would clarify their choice (e.g. under specific conditions, A; other conditions, B, etc.) 
C)  Respondent doesn't have a clear choice among the answer choices 
D)  Respondent views answer choices as too extreme 
A)  Respondent defines answer choices as mutually exclusive 
B)  Respondent would clarify their choice (e.g. under specific conditions, A; other conditions, B, etc.) 
C)  Respondent doesn't have a clear choice among the answer choices 
D)  Respondent views answer choices as too extreme

Exam 13: Questionnaires and Instruments

Explain the meaning of pretesting and why instrument designers should pretest questionnaires prior to using them in a study.

How many answer choices are provided in a free-response question?

Checklists with several items to be considered by respondents may be subject to _____.

Which of the following is a guideline for designing mobile questionnaires?

Which of the following syndromes affecting respondent honesty involves the respondent's adaptation of their answers in an attempt to play the system (e.g.,claiming group membership to earn higher compensation for participation)?

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.

What type of measurement question is designed to establish rapport with the participant?

There are several possible issues that may affect measurement questions.Explain the possible effects of shared vocabulary,biased wording,and adequate alternatives on the quality of resulting data.

Which of the following types of data are collected using a classification question?

Where in a survey should personal or potentially sensitive questions be placed?

In mail and in web-based surveys,which form of order bias is likely to occur?

Which form of order bias occurs when a participant tends to choose the last alternative presented as his or her response to a closed-ended question?

What type of question seeks to address the investigative questions of a specific study?

Which type of measurement question poses more than two response choices but seeks a single answer?

A measurement question that includes two or more questions in one is said to be _____.

When target questions present the participants with a fixed set of choices,they are _____.

Which of the following terms is used to refer to questionnaires used in personal interviews?

A(n)_____ describes how the analysis will be structured once the data have been collected.

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?

Dichotomous questions are appropriate when ___.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

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