Question 1

Research designs may be viewed as being

Accepted Answer

A)  Exploratory or experimental 
B)  Laboratory or ex post facto 
C)  Cross-sectional or case 
D)  Descriptive or causal 
E)  Longitudinal or statistical 
A)  Exploratory or experimental 
B)  Laboratory or ex post facto 
C)  Cross-sectional or case 
D)  Descriptive or causal 
E)  Longitudinal or statistical D

Question 2

A correlation refers to the _____.

Accepted Answer

A)  estimates of frequency with which a characteristic appears 
B)  establishing of the direction of causality between two variables 
C)  described characteristics associated with a subject population 
D)  relationship by which two or more variables covary 
E)  estimation of the proportion of a population with certain characteristics 
A)  estimates of frequency with which a characteristic appears 
B)  establishing of the direction of causality between two variables 
C)  described characteristics associated with a subject population 
D)  relationship by which two or more variables covary 
E)  estimation of the proportion of a population with certain characteristics D

Question 3

Which type of study is loosely structured and designed to expand understanding of a topic and provide insights?

Accepted Answer

A)  Formal 
B)  Causal-predictive 
C)  Exploratory 
D)  Experimental 
E)  Descriptive 
A)  Formal 
B)  Causal-predictive 
C)  Exploratory 
D)  Experimental 
E)  Descriptive C

Question 4

When studies are conducted under controlled conditions that do not simulate actual environmental conditions,the study is conducted _____.

Accepted Answer

A)  experimentally 
B)  ex post facto 
C)  under field conditions 
D)  under laboratory conditions 
E)  via monitoring 
A)  experimentally 
B)  ex post facto 
C)  under field conditions 
D)  under laboratory conditions 
E)  via monitoring

Question 5

A(n)_____ is a study in which the conditions of a system or process are replicated.

Accepted Answer

A)  laboratory study 
B)  field study 
C)  mall-intercept study 
D)  simulation 
E)  mystery shopping study 
A)  laboratory study 
B)  field study 
C)  mall-intercept study 
D)  simulation 
E)  mystery shopping study

Question 6

What other area of the research process is affected by the exploration phase?

Accepted Answer

A)  Research design 
B)  Research proposal 
C)  Investigative questions 
D)  Measurement questions 
E)  All of the above 
A)  Research design 
B)  Research proposal 
C)  Investigative questions 
D)  Measurement questions 
E)  All of the above

Question 7

Which of the following is not an example of a monitoring study?

Accepted Answer

A)  Counting traffic at an intersection 
B)  Recording license plates in a parking lot 
C)  Mystery shopping in a competitor's store 
D)  Documenting interactions between customers and a call center 
E)  Telephone interview 
A)  Counting traffic at an intersection 
B)  Recording license plates in a parking lot 
C)  Mystery shopping in a competitor's store 
D)  Documenting interactions between customers and a call center 
E)  Telephone interview

Question 8

Exploratory studies are particularly useful when researchers _____.

Accepted Answer

A)  seek to describe a population's parameters based on the characteristics of a sample 
B)  seek to evaluate changes in attitudes over time 
C)  lack a clear idea of the study's problems 
D)  seek to test specific hypotheses 
E)  all of the above 
A)  seek to describe a population's parameters based on the characteristics of a sample 
B)  seek to evaluate changes in attitudes over time 
C)  lack a clear idea of the study's problems 
D)  seek to test specific hypotheses 
E)  all of the above

Question 9

The study of the use of space is called _____.

Accepted Answer

A)  kinesics 
B)  proxemics 
C)  methodology 
D)  linguistics 
E)  feng shui 
A)  kinesics 
B)  proxemics 
C)  methodology 
D)  linguistics 
E)  feng shui

Question 10

The Critical Path Method is

Accepted Answer

A)  a type of research design 
B)  the crucial steps in an experiment 
C)  the selection process for choosing critical members of a control group 
D)  scheduling for activities and stages and timing for each activity or stage used in research planning 
E)  none of the above 
A)  a type of research design 
B)  the crucial steps in an experiment 
C)  the selection process for choosing critical members of a control group 
D)  scheduling for activities and stages and timing for each activity or stage used in research planning 
E)  none of the above

Question 11

The goal of a formal study is to _____.

Accepted Answer

A)  discover future research tasks 
B)  expand understanding of a topic 
C)  test hypotheses 
D)  provide insight 
E)  develop hypotheses 
A)  discover future research tasks 
B)  expand understanding of a topic 
C)  test hypotheses 
D)  provide insight 
E)  develop hypotheses

Question 12

Kroger,a grocery store chain,wants to identify the ideal store layout for increasing store sales.Because it primarily uses two store designs,one a grid layout with vertical aisles divided by a center aisle and another using a traditional straight-aisle pattern,Kroger will match pairs of stores that have different designs but similar shopper demographics and location.Sales from each pair will then be compared to determine if store design is related to sales.Which type of study is this an example of?

Accepted Answer

A)  Case study 
B)  Experimental study 
C)  Exploratory study 
D)  Longitudinal study 
E)  Ex post facto study 
A)  Case study 
B)  Experimental study 
C)  Exploratory study 
D)  Longitudinal study 
E)  Ex post facto study

Question 13

All of the following are part of an exploratory phase search strategy except _____.

Accepted Answer

A)  discovery and analysis of secondary sources 
B)  expert interviews 
C)  interviews with those involved with the problem 
D)  brainstorming 
E)  experiments 
A)  discovery and analysis of secondary sources 
B)  expert interviews 
C)  interviews with those involved with the problem 
D)  brainstorming 
E)  experiments

Question 14

"The introduction of a four day week leads to increased productivity particularly among young workers by improving job satisfaction." In this statement,improving job satisfaction is the:

Accepted Answer

A)  Independent Variable 
B)  Dependent Variable 
C)  Intervening Variable 
D)  Moderating Variable 
A)  Independent Variable 
B)  Dependent Variable 
C)  Intervening Variable 
D)  Moderating Variable

Question 15

Which of the following statements is false with respect to the two-stage research approach to a management question? The two-stage approach:

Accepted Answer

A)  Often uncovers evidence that a major study is unnecessary in the first stage. 
B)  Is particularly useful when the research is to be done on a fixed cost basis. 
C)  Is particularly useful when the complications and problems that will be encountered are difficult to anticipate. 
D)  Is less expensive and less in-depth than a one-stage research approach. 
A)  Often uncovers evidence that a major study is unnecessary in the first stage. 
B)  Is particularly useful when the research is to be done on a fixed cost basis. 
C)  Is particularly useful when the complications and problems that will be encountered are difficult to anticipate. 
D)  Is less expensive and less in-depth than a one-stage research approach.

Question 16

Longitudinal studies of cohort groups _____.

Accepted Answer

A)  study the same people over time 
B)  use panel members as participants 
C)  study attitudes at a single point in time 
D)  use different participants for each sequenced measurement 
E)  occur under actual environmental conditions 
A)  study the same people over time 
B)  use panel members as participants 
C)  study attitudes at a single point in time 
D)  use different participants for each sequenced measurement 
E)  occur under actual environmental conditions

Question 17

A(n)_____ study explains what happened to a measured variable after-the-fact.

Accepted Answer

A)  ex post facto 
B)  exploratory 
C)  experimental 
D)  statistical 
E)  causal 
A)  ex post facto 
B)  exploratory 
C)  experimental 
D)  statistical 
E)  causal

Question 18

Which of the following is not a type of evidence used to test causal hypotheses?

Accepted Answer

A)  Covariation between variables A and B 
B)  Time order of events 
C)  Alternative causes 
D)  Disposition of variable B 
E)  All of the above can be used to test causal hypotheses 
A)  Covariation between variables A and B 
B)  Time order of events 
C)  Alternative causes 
D)  Disposition of variable B 
E)  All of the above can be used to test causal hypotheses

Question 19

Street ethnography is used in exploratory research to _____.

Accepted Answer

A)  gather information from well-informed people 
B)  describe the culture and structure of a group 
C)  examine underlying attitudes 
D)  study the use of space 
E)  evaluate body-motion communication 
A)  gather information from well-informed people 
B)  describe the culture and structure of a group 
C)  examine underlying attitudes 
D)  study the use of space 
E)  evaluate body-motion communication

Question 20

A statistical study is one that _____.

Accepted Answer

A)  attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses 
B)  emphasizes a full contextual analysis of a few events or conditions and their interrelations 
C)  discovers answers to the questions who, what, when, where, or how much 
D)  attempts to reveal why or how one variable produces changes in another 
E)  provides repeated measures over an extended period of time 
A)  attempts to capture a population's characteristics by making inferences from a sample's characteristics and testing resulting hypotheses 
B)  emphasizes a full contextual analysis of a few events or conditions and their interrelations 
C)  discovers answers to the questions who, what, when, where, or how much 
D)  attempts to reveal why or how one variable produces changes in another 
E)  provides repeated measures over an extended period of time

Exam 6: Research Design: An Overview

Research designs may be viewed as being

A correlation refers to the _____.

Which type of study is loosely structured and designed to expand understanding of a topic and provide insights?

When studies are conducted under controlled conditions that do not simulate actual environmental conditions,the study is conducted _____.

A(n)_____ is a study in which the conditions of a system or process are replicated.

What other area of the research process is affected by the exploration phase?

Which of the following is not an example of a monitoring study?

Exploratory studies are particularly useful when researchers _____.

The study of the use of space is called _____.

The Critical Path Method is

The goal of a formal study is to _____.

All of the following are part of an exploratory phase search strategy except _____.

"The introduction of a four day week leads to increased productivity particularly among young workers by improving job satisfaction." In this statement,improving job satisfaction is the:

Which of the following statements is false with respect to the two-stage research approach to a management question? The two-stage approach:

Longitudinal studies of cohort groups _____.

A(n)_____ study explains what happened to a measured variable after-the-fact.

Which of the following is not a type of evidence used to test causal hypotheses?

Street ethnography is used in exploratory research to _____.

A statistical study is one that _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

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