Exam 1: Research in Business

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The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions.List and explain the three levels in the hierarchy.

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The three levels in the hierarchy are the base tier,the middle tier,and the top tier.Organizations in the base tier are called intuitive decision makers because they use past experience and intuition to make decisions.The middle tier organizations are called standardized decision makers because they base some decisions on business research and others are past experience.The top tier is called the visionaries because they consider research to be the foundation of any good decision.This group may also develop specific proprietary methods of research.

Business research may be considered unnecessary when _____.

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D

Researchers have the ethical responsibility to guard the welfare of _____.

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E

Which of the following is pure research rather than applied research?

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Which characteristic of good research involves distinguishing between the organization's symptoms,its problems,the manager's perception of the problems,and the research problem?

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The problem or opportunity that requires a business decision on the part of the decision maker is called a _____.

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Applied research:

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Good research follows the standards of the ______.

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The question,"Should we do business research?" is often stimulated by data from a(n)_____.

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Which of the following is NOT an example of research?

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A private network that uses Internet protocols and the public telecommunication system to share an organization's information,data,or operations with its external suppliers,vendors,or customers is called a(n)_____.

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Research methods courses recognize that students preparing to manage any function need training in a disciplined process for conducting an inquiry of a management dilemma.Which of the following is NOT a reason for such training?

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A goal differs from a strategy in that ...

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Some organizations make decisions based on past experience,instincts,or secondary data searches.These organizations are operating at the _____ tier of the hierarchy of business decision makers.

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Which of the following is NOT a possible source of business intelligence?

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A requirement that researchers think strategically means that ...

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In the early part of your career,you will likely be asked to perform a number of reporting studies.Many managers consider the execution of such studies:

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Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?

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A research variable is ...

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Which of the following is an example of a business decision maker?

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