Question 1

How does a research analyst determine on which factor a variable is loading?

Accepted Answer

A)  By the p value 
B)  By assessing the eigenvalues 
C)  By identifying the highest factor loading 
D)  By rotating the correlation matrix 
E)  all of the above 
A)  By the p value 
B)  By assessing the eigenvalues 
C)  By identifying the highest factor loading 
D)  By rotating the correlation matrix 
E)  all of the above C

Question 2

In which of the following situations could a research analyst use discriminant analysis?

Accepted Answer

A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  An airline wants to classify its customers into groups based on their relative profitability 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  A retail store wants to determine if there are differences in shopping frequency associated with gender 
A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  An airline wants to classify its customers into groups based on their relative profitability 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  A retail store wants to determine if there are differences in shopping frequency associated with gender C

Question 3

Which statistical technique uses analysis of covariance structures to explain causality among constructs?

Accepted Answer

A)  Regression analysis 
B)  Factor analysis 
C)  Discriminant analysis 
D)  MANOVA 
E)  Structural equation modeling 
A)  Regression analysis 
B)  Factor analysis 
C)  Discriminant analysis 
D)  MANOVA 
E)  Structural equation modeling E

Question 4

Explain when and how a researcher would go about conducting a factor analysis.

Accepted Answer

Factor analysis is useful for reducing d

Question 5

For which of the following reasons can factor analysis be used?

Accepted Answer

A)  To identify underlying dimensions among a set of variables 
B)  To identify a smaller set of variables to replace an original set for use in subsequent multivariate analysis 
C)  To identify product preferences for a specific target market 
D)  To group people into one or more categories of a nominal, dependent variable 
E)  Both a and b 
A)  To identify underlying dimensions among a set of variables 
B)  To identify a smaller set of variables to replace an original set for use in subsequent multivariate analysis 
C)  To identify product preferences for a specific target market 
D)  To group people into one or more categories of a nominal, dependent variable 
E)  Both a and b

Question 6

Which of the following statistical techniques uses two or more independent,metric variables to classify observations into categories of a nominal,dependent variable?

Accepted Answer

A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Multiple regression 
D)  Multidimensional scaling 
E)  Discriminant analysis 
A)  Factor analysis 
B)  Multivariate analysis of variance 
C)  Multiple regression 
D)  Multidimensional scaling 
E)  Discriminant analysis

Question 7

At what level does the variable inflation factor (VIF)index suggest the presence of collinearity?

Accepted Answer

A)  10 
B)  20 
C)  40 
D)  50 
E)  80 
A)  10 
B)  20 
C)  40 
D)  50 
E)  80

Question 8

The mean scores in a MANOVA are called _____.

Accepted Answer

A)  mu 
B)  centroids 
C)  ku 
D)  lambda 
E)  beta 
A)  mu 
B)  centroids 
C)  ku 
D)  lambda 
E)  beta

Question 9

What type of data is used with conjoint analysis?

Accepted Answer

A)  Interval 
B)  Ratio 
C)  Metric 
D)  Nonmetric 
E)  All of the above 
A)  Interval 
B)  Ratio 
C)  Metric 
D)  Nonmetric 
E)  All of the above

Question 10

An examination of differences across groups lies at the heart of the basic concept of _____.

Accepted Answer

A)  regression analysis 
B)  discriminant analysis 
C)  conjoint analysis 
D)  factor analysis 
E)  structural equations modeling 
A)  regression analysis 
B)  discriminant analysis 
C)  conjoint analysis 
D)  factor analysis 
E)  structural equations modeling

Question 11

Which approach to cluster analysis involves evaluating the distance between two clusters by first finding the geometric center of each cluster and then computing distances between the two centers?

Accepted Answer

A)  Euclidean distance 
B)  Average linkage method 
C)  Maximum likelihood method 
D)  Principal components analysis 
E)  Varimax approach 
A)  Euclidean distance 
B)  Average linkage method 
C)  Maximum likelihood method 
D)  Principal components analysis 
E)  Varimax approach

Question 12

List the five steps that are basic to most cluster studies.

Accepted Answer

The five steps are as follows: 1)selecti

Question 13

When multiple regression is used to describe an entire structure of linkages between variables that have been advanced from a causal theory,it is referred to as _____.

Accepted Answer

A)  factor analysis 
B)  path analysis 
C)  forward selection 
D)  conjoint analysis 
E)  None of the above 
A)  factor analysis 
B)  path analysis 
C)  forward selection 
D)  conjoint analysis 
E)  None of the above

Question 14

Which technique is useful for discovering patterns among the variables in order to determine if an underlying combination of the original variables can summarize the original set?

Accepted Answer

A)  Multidimensional scaling 
B)  Factor analysis 
C)  Conjoint analysis 
D)  Discriminant analysis 
E)  MANOVA 
A)  Multidimensional scaling 
B)  Factor analysis 
C)  Conjoint analysis 
D)  Discriminant analysis 
E)  MANOVA

Question 15

Which of the following questions is best addressed using MANOVA?

Accepted Answer

A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  An airline wants to classify its customers into groups based on their relative profitability 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  A retail store wants to determine if there are differences in perceptions of service quality associated with gender and income level categories 
A)  A real estate development company wants to estimate the probable sales of construction services on the basis of marriage rates, population movement in the region, and interest rates on construction loans 
B)  A psychologist wants to understand the underlying personality factors associated with materialism in consumers 
C)  An airline wants to classify its customers into groups based on their relative profitability 
D)  The brand manager for Tide laundry detergent wants to understand how consumers perceive Tide relative to other laundry detergents 
E)  A retail store wants to determine if there are differences in perceptions of service quality associated with gender and income level categories

Question 16

A research analysis should deal with multicollinearity among variables in a regression analysis by _____.

Accepted Answer

A)  choosing one of the variables and eliminating the others 
B)  creating a new composite variable based on the intercorrelated variables for use in the regression analysis 
C)  indicating that multicollinearity exists in the limitations section of the research report 
D)  eliminating all of the intercorrelated variables from the analysis 
E)  both a and b 
A)  choosing one of the variables and eliminating the others 
B)  creating a new composite variable based on the intercorrelated variables for use in the regression analysis 
C)  indicating that multicollinearity exists in the limitations section of the research report 
D)  eliminating all of the intercorrelated variables from the analysis 
E)  both a and b

Question 17

Structural equation modeling (SEM)relies upon _____ to present predictive and associative relationships among constructs and indicators in a model.

Accepted Answer

A)  scatterplots 
B)  path diagrams 
C)  boxplots 
D)  pie charts 
E)  Pareto diagrams 
A)  scatterplots 
B)  path diagrams 
C)  boxplots 
D)  pie charts 
E)  Pareto diagrams

Question 18

Which of the following statements is NOT true concerning conjoint analysis?

Accepted Answer

A)  The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes 
B)  It relies on respondent's subjective evaluations 
C)  It seeks to develop the part-worth or utility scores describing the importance of each aspect of a product or service in the subject's overall preference ratings 
D)  The stimuli in conjoint analysis are products or brands 
E)  Utility scores are computed from the subjects' rankings of a set of cards 
A)  The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes 
B)  It relies on respondent's subjective evaluations 
C)  It seeks to develop the part-worth or utility scores describing the importance of each aspect of a product or service in the subject's overall preference ratings 
D)  The stimuli in conjoint analysis are products or brands 
E)  Utility scores are computed from the subjects' rankings of a set of cards

Question 19

All of the following types of techniques are useful for data reduction except _____.

Accepted Answer

A)  factor analysis 
B)  multivariate analysis of variance 
C)  cluster analysis 
D)  multidimensional scaling 
E)  all are useful for data reduction 
A)  factor analysis 
B)  multivariate analysis of variance 
C)  cluster analysis 
D)  multidimensional scaling 
E)  all are useful for data reduction

Question 20

Multidimensional scaling is a statistical technique that _____.

Accepted Answer

A)  identifies homogeneous subgroups 
B)  identifies patterns underlying combinations of the original variables capable of summarizing the original set 
C)  develops a perceptual map of the locations of some objects relative to others 
D)  predicts or explains the value for a dependent variable using the values of independent variables 
E)  uses two or more independent, metric variables to classify observations into categories of a nominal, dependent variable 
A)  identifies homogeneous subgroups 
B)  identifies patterns underlying combinations of the original variables capable of summarizing the original set 
C)  develops a perceptual map of the locations of some objects relative to others 
D)  predicts or explains the value for a dependent variable using the values of independent variables 
E)  uses two or more independent, metric variables to classify observations into categories of a nominal, dependent variable

Exam 24: Appendix: Multivariate Supplement

How does a research analyst determine on which factor a variable is loading?

In which of the following situations could a research analyst use discriminant analysis?

Which statistical technique uses analysis of covariance structures to explain causality among constructs?

Explain when and how a researcher would go about conducting a factor analysis.

For which of the following reasons can factor analysis be used?

Which of the following statistical techniques uses two or more independent,metric variables to classify observations into categories of a nominal,dependent variable?

At what level does the variable inflation factor (VIF)index suggest the presence of collinearity?

The mean scores in a MANOVA are called _____.

What type of data is used with conjoint analysis?

An examination of differences across groups lies at the heart of the basic concept of _____.

Which approach to cluster analysis involves evaluating the distance between two clusters by first finding the geometric center of each cluster and then computing distances between the two centers?

List the five steps that are basic to most cluster studies.

When multiple regression is used to describe an entire structure of linkages between variables that have been advanced from a causal theory,it is referred to as _____.

Which technique is useful for discovering patterns among the variables in order to determine if an underlying combination of the original variables can summarize the original set?

Which of the following questions is best addressed using MANOVA?

A research analysis should deal with multicollinearity among variables in a regression analysis by _____.

Structural equation modeling (SEM)relies upon _____ to present predictive and associative relationships among constructs and indicators in a model.

Which of the following statements is NOT true concerning conjoint analysis?

All of the following types of techniques are useful for data reduction except _____.

Multidimensional scaling is a statistical technique that _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Filters