Question 1

In oral research presentations,which of the following aspects of delivery is INCORRECT?

Accepted Answer

A)  The delivery should be more restrained than in those that seek action or behavioral change. 
B)  Demeanor, posture, dress, and total appearance should be appropriate for the occasion. 
C)  Speed of speech, clarity of enunciation, pauses, and gestures all play a part. 
D)  Rapport-developing techniques are not essential because audience-member managers are in information seeking roles. 
E)  All but "D" 
A)  The delivery should be more restrained than in those that seek action or behavioral change. 
B)  Demeanor, posture, dress, and total appearance should be appropriate for the occasion. 
C)  Speed of speech, clarity of enunciation, pauses, and gestures all play a part. 
D)  Rapport-developing techniques are not essential because audience-member managers are in information seeking roles. 
E)  All but "D" E

Question 2

Facts (supporting material)are defined as:

Accepted Answer

A)  verifiable data about situations that exist or events that are known to have occurred 
B)  a critical incident selected to prove an overarching claim 
C)  a single instance used to clarify a complex concept 
D)  a comparison between two different things to highlight a point of similarity 
A)  verifiable data about situations that exist or events that are known to have occurred 
B)  a critical incident selected to prove an overarching claim 
C)  a single instance used to clarify a complex concept 
D)  a comparison between two different things to highlight a point of similarity A

Question 3

Which of the following statements about "visualization" is NOT true?

Accepted Answer

A)  Visuals are fundamental to business research presentations. 
B)  Visualization involves developing and organizing support materials that help the audience share in your understanding of the data. 
C)  The composition and knowledge of the audience, the venue, and amount of time all influence choices in visualization. 
D)  Twenty percent of the information humans receive comes through their eyes. For research presentations, this number is slightly higher. 
E)  Presentations constructed solely as PowerPoint slides result in the presenter supplying the verbal content of a document ineffectually because the audience reads faster than he or she can speak. 
A)  Visuals are fundamental to business research presentations. 
B)  Visualization involves developing and organizing support materials that help the audience share in your understanding of the data. 
C)  The composition and knowledge of the audience, the venue, and amount of time all influence choices in visualization. 
D)  Twenty percent of the information humans receive comes through their eyes. For research presentations, this number is slightly higher. 
E)  Presentations constructed solely as PowerPoint slides result in the presenter supplying the verbal content of a document ineffectually because the audience reads faster than he or she can speak. D

Question 4

Which psychological principle influences visualization?

Accepted Answer

A)  Principle of capacity expansion. 
B)  Principle of irrelevance 
C)  Principle of small change 
D)  Principle of perceptual organization 
A)  Principle of capacity expansion. 
B)  Principle of irrelevance 
C)  Principle of small change 
D)  Principle of perceptual organization

Question 5

Which is the following best describes nonverbal communication? Nonverbal communication ______.

Accepted Answer

A)  is not conveyed through other than though verbal means 
B)  does not encompass clothing and bodily characteristics, but considers the physical environment (physical space and time) 
C)  is a significant component of the speaker's presentation, studies cite as high as 93 percent 
D)  is principally composed of paralanguage (nonverbal cues of the voice) 
E)  None of the listed answers are correct 
A)  is not conveyed through other than though verbal means 
B)  does not encompass clothing and bodily characteristics, but considers the physical environment (physical space and time) 
C)  is a significant component of the speaker's presentation, studies cite as high as 93 percent 
D)  is principally composed of paralanguage (nonverbal cues of the voice) 
E)  None of the listed answers are correct

Question 6

A short oral research report to a small group where statistics constitute much of the content is called a ____.

Accepted Answer

A)  deposition 
B)  interview 
C)  briefing 
D)  announcement 
E)  speech 
A)  deposition 
B)  interview 
C)  briefing 
D)  announcement 
E)  speech

Question 7

Which of the following principles related to clarity in visual design principles is TRUE?

Accepted Answer

A)  Smaller elements will be perceived to be more important than smaller ones. 
B)  Smaller elements will be perceived to be more important than smaller ones 
C)  More bullet points improve understanding 
D)  A bar graph overlaid with a line graph is easy to interpret as a simple bar chart 
E)  None of the above. 
A)  Smaller elements will be perceived to be more important than smaller ones. 
B)  Smaller elements will be perceived to be more important than smaller ones 
C)  More bullet points improve understanding 
D)  A bar graph overlaid with a line graph is easy to interpret as a simple bar chart 
E)  None of the above.

Question 8

What is the Motivated Sequence form of presentational organization?

Accepted Answer

A)  Uses time sequence for a framework [e.g., by when each research activity (focus group, survey, experiment) occurred]. 
B)  The sequence of ideas, which, by following the normal processes of human thinking, motivates an audience to respond to the speaker's purpose. 
C)  First part describes the cause of a problem, the second describes its effect, and the third presents a solution. 
D)  Material is organized from the least important information to the most important. 
E)  Benefits, disadvantages, how benefits are superior are discussed. 
A)  Uses time sequence for a framework [e.g., by when each research activity (focus group, survey, experiment) occurred]. 
B)  The sequence of ideas, which, by following the normal processes of human thinking, motivates an audience to respond to the speaker's purpose. 
C)  First part describes the cause of a problem, the second describes its effect, and the third presents a solution. 
D)  Material is organized from the least important information to the most important. 
E)  Benefits, disadvantages, how benefits are superior are discussed.

Question 9

When Barack Obama stated in his inaugural address "We must pick ourselves up,dust ourselves off,and begin again the work of remaking America," he was using a rhetorical device called ____.

Accepted Answer

A)  the rule of three 
B)  introduction-body-conclusion 
C)  a proven screenwriting technique 
D)  the three-point speech 
E)  using stories to tell the particulars of an act or occurrence or course of events 
A)  the rule of three 
B)  introduction-body-conclusion 
C)  a proven screenwriting technique 
D)  the three-point speech 
E)  using stories to tell the particulars of an act or occurrence or course of events

Question 10

Which of the following is NOT a mode of delivery?

Accepted Answer

A)  Persuasive speaking 
B)  Manuscript reading 
C)  Impromptu speaking 
D)  Extemporaneous presentation 
E)  Memorization 
A)  Persuasive speaking 
B)  Manuscript reading 
C)  Impromptu speaking 
D)  Extemporaneous presentation 
E)  Memorization

Question 11

Visuals are important in an oral research presentation because _____.

Accepted Answer

A)  Recall accuracy varies as a function of an item's position on a list or an argument's sequence 
B)  The Motivated Sequence produces superior immediate recall though sight visualization 
C)  About 40 percent of us are visual learners 
D)  The narrative pattern of organization results in significantly favorable attitudes toward the presentation through visuals 
A)  Recall accuracy varies as a function of an item's position on a list or an argument's sequence 
B)  The Motivated Sequence produces superior immediate recall though sight visualization 
C)  About 40 percent of us are visual learners 
D)  The narrative pattern of organization results in significantly favorable attitudes toward the presentation through visuals

Question 12

What is the 10-20-30 rule?

Accepted Answer

A)  30% of the audience will grasp 20% of your statistics if you speak longer than 10 minutes. 
B)  Use no more than 10 slides, no more than 20 minutes, and never use text on a slide smaller than 30 points. 
C)  Font size = oldest age/20 
D)  The ratio of proofs should be 10 ethos to 20 pathos to 30 logos 
E)  A revision of the visual principle of one-thirds. 
A)  30% of the audience will grasp 20% of your statistics if you speak longer than 10 minutes. 
B)  Use no more than 10 slides, no more than 20 minutes, and never use text on a slide smaller than 30 points. 
C)  Font size = oldest age/20 
D)  The ratio of proofs should be 10 ethos to 20 pathos to 30 logos 
E)  A revision of the visual principle of one-thirds.

Question 13

The extemporaneous presentation is characterized by _____.

Accepted Answer

A)  all material is committed to memory 
B)  statistical orientation and graph-centered visuals 
C)  verbatim delivery of a presentation script 
D)  minimal notes; preparation includes fully prepared scripting; audience-centered 
A)  all material is committed to memory 
B)  statistical orientation and graph-centered visuals 
C)  verbatim delivery of a presentation script 
D)  minimal notes; preparation includes fully prepared scripting; audience-centered

Question 14

Paralanguage is an important part of planning and rehearsal.Which of the following describes the characteristics of paralanguage the speaker should focus on?

Accepted Answer

A)  frequency of eye contact with the audience helps to establish rapport and comfort. 
B)  a speaking style that is animated and lively gains audience attention 
C)  standing erect, but not rigid, and leaning slightly forward communicates that you are approachable. 
D)  nonverbal communication including such vocal elements as tone, pitch, rhythm, pause, timbre, loudness, and inflection. 
E)  none of the above 
A)  frequency of eye contact with the audience helps to establish rapport and comfort. 
B)  a speaking style that is animated and lively gains audience attention 
C)  standing erect, but not rigid, and leaning slightly forward communicates that you are approachable. 
D)  nonverbal communication including such vocal elements as tone, pitch, rhythm, pause, timbre, loudness, and inflection. 
E)  none of the above

Question 15

Describe four of the seven supporting materials for presentations listed in the chapter.

Accepted Answer

• Facts: verifiable data about situation

Question 16

A flow aid is used _____.

Accepted Answer

A)  to advance a story 
B)  to plan an oral research report 
C)  to serve as an example 
D)  to establish associations or correlations between key findings 
E)  None of the above 
A)  to advance a story 
B)  to plan an oral research report 
C)  to serve as an example 
D)  to establish associations or correlations between key findings 
E)  None of the above

Question 17

In a research presentation,a supporting material known as "analogy" is defined as ____.

Accepted Answer

A)  a critical incident selected to prove an overarching claim; brief rather than detailed stories 
B)  numerical data used in the collection, analysis, and interpretation of data, but also found in data collection planning 
C)  a comparison between two different things to highlight a point of similarity; not offered as conclusive proof for an argument, but may be useful to clarify the argument or presenter's position 
D)  an implicit comparison between two unlike things that actually have something important in common; expresses the unfamiliar in terms of the familiar, achieving its effect via association, comparison, and resemblance 
E)  verifiable data about situations that exist or events that are known to have occurred; often involving statistical data 
A)  a critical incident selected to prove an overarching claim; brief rather than detailed stories 
B)  numerical data used in the collection, analysis, and interpretation of data, but also found in data collection planning 
C)  a comparison between two different things to highlight a point of similarity; not offered as conclusive proof for an argument, but may be useful to clarify the argument or presenter's position 
D)  an implicit comparison between two unlike things that actually have something important in common; expresses the unfamiliar in terms of the familiar, achieving its effect via association, comparison, and resemblance 
E)  verifiable data about situations that exist or events that are known to have occurred; often involving statistical data

Question 18

An optimal strategy for coping with performance anxiety includes ____.

Accepted Answer

A)  eliminates the imagination of negative possibilities, and think about the positive outcomes of a successful presentation 
B)  remember that one cannot control other's reactions or judgments, but only one's own performance 
C)  refocus one's attention away from self and increase one's awareness of others, without considering them as judges 
D)  reduce the imagined power of others by increasing the sense of one's own power 
E)  all of the above 
A)  eliminates the imagination of negative possibilities, and think about the positive outcomes of a successful presentation 
B)  remember that one cannot control other's reactions or judgments, but only one's own performance 
C)  refocus one's attention away from self and increase one's awareness of others, without considering them as judges 
D)  reduce the imagined power of others by increasing the sense of one's own power 
E)  all of the above

Question 19

Which of the following design principles refers to the fact that the audience should be able to see the connection between visual slide elements and sense what information goes together?

Accepted Answer

A)  Contrast 
B)  Clarity 
C)  Relationship 
D)  Whitespace 
E)  Flow aids 
A)  Contrast 
B)  Clarity 
C)  Relationship 
D)  Whitespace 
E)  Flow aids

Question 20

Describe the most important ways by which you can understand your audience in the planning phase of creating your presentation.

Accepted Answer

• Who are they? Demographics and psychog

Exam 20: Presenting Insights and Findings: Oral Presentations

In oral research presentations,which of the following aspects of delivery is INCORRECT?

Facts (supporting material)are defined as:

Which of the following statements about "visualization" is NOT true?

Which psychological principle influences visualization?

Which is the following best describes nonverbal communication? Nonverbal communication ______.

A short oral research report to a small group where statistics constitute much of the content is called a ____.

Which of the following principles related to clarity in visual design principles is TRUE?

What is the Motivated Sequence form of presentational organization?

When Barack Obama stated in his inaugural address "We must pick ourselves up,dust ourselves off,and begin again the work of remaking America," he was using a rhetorical device called ____.

Which of the following is NOT a mode of delivery?

Visuals are important in an oral research presentation because _____.

What is the 10-20-30 rule?

The extemporaneous presentation is characterized by _____.

Paralanguage is an important part of planning and rehearsal.Which of the following describes the characteristics of paralanguage the speaker should focus on?

Describe four of the seven supporting materials for presentations listed in the chapter.

A flow aid is used _____.

In a research presentation,a supporting material known as "analogy" is defined as ____.

An optimal strategy for coping with performance anxiety includes ____.

Which of the following design principles refers to the fact that the audience should be able to see the connection between visual slide elements and sense what information goes together?

Describe the most important ways by which you can understand your audience in the planning phase of creating your presentation.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters