Question 1

Which of the following is NOT a reason for the growth in web-based surveys?

Accepted Answer

A)  Participant perceptions of anonymity 
B)  Ability to use visual stimuli 
C)  Speed of response 
D)  Cost efficiencies 
E)  Internet penetration rates 
A)  Participant perceptions of anonymity 
B)  Ability to use visual stimuli 
C)  Speed of response 
D)  Cost efficiencies 
E)  Internet penetration rates E

Question 2

When a participant does not know the answer to a survey question,but there isn't a "Don't Know" response option offered,_____ will occur.

Accepted Answer

A)  response bias 
B)  measurement error 
C)  sampling error 
D)  nonresponse bias 
E)  unit nonresponse 
A)  response bias 
B)  measurement error 
C)  sampling error 
D)  nonresponse bias 
E)  unit nonresponse B

Question 3

Alex is responding to a computer-administered telephone survey.The computer instructs Alex to respond by choosing the appropriate answer using his telephone key pad such that 1 = yes and 2 = no.This system is using the _____ mode of computer-administered survey.

Accepted Answer

A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis 
A)  automatic speech recognition 
B)  voice recognition 
C)  automatic entry 
D)  touch-tone data entry 
E)  record analysis D

Question 4

One rule of thumb is that participants should be able to answer the questions in a self-administered survey in no more than _____.

Accepted Answer

A)  10 minutes 
B)  15 minutes 
C)  30 minutes 
D)  45 minutes 
E)  there are no guidelines related to survey length 
A)  10 minutes 
B)  15 minutes 
C)  30 minutes 
D)  45 minutes 
E)  there are no guidelines related to survey length

Question 5

Your instructor provides to each student a URL link via email to a course evaluation following the last class session.Sally accessed her university intranet and completes the survey using her iPad.This is an example of a _____.

Accepted Answer

A)  Self-administered survey 
B)  Computer-assisted self-interview (CASI) 
C)  Electronic e-mail survey 
D)  Mobile/web survey 
E)  None of the above 
A)  Self-administered survey 
B)  Computer-assisted self-interview (CASI) 
C)  Electronic e-mail survey 
D)  Mobile/web survey 
E)  None of the above

Question 6

Brittany is considering an intercept survey as the data collection mode for the drinking behavior and sexual activity study.To execute this type of study,she could _____.

Accepted Answer

A)  email a questionnaire to students 
B)  mail a questionnaire to a student's permanent address 
C)  approach students outside the dining hall 
D)  telephone students using cell phone numbers 
E)  text message students using cell phone numbers 
A)  email a questionnaire to students 
B)  mail a questionnaire to a student's permanent address 
C)  approach students outside the dining hall 
D)  telephone students using cell phone numbers 
E)  text message students using cell phone numbers

Question 7

Self-administered questionnaires may be delivered via all of the following channels except _____.

Accepted Answer

A)  mail 
B)  fax 
C)  telephone 
D)  Internet 
E)  disk-by-mail 
A)  mail 
B)  fax 
C)  telephone 
D)  Internet 
E)  disk-by-mail

Question 8

The failure to secure full participant cooperation for a study can result in _____ error.

Accepted Answer

A)  measurement 
B)  instrumentation 
C)  data entry 
D)  sampling 
E)  nonresponse 
A)  measurement 
B)  instrumentation 
C)  data entry 
D)  sampling 
E)  nonresponse

Question 9

Sample accessibility is generally maximized by the use of _____ surveys.

Accepted Answer

A)  telephone 
B)  mobile phone 
C)  mail 
D)  Internet 
E)  fax 
A)  telephone 
B)  mobile phone 
C)  mail 
D)  Internet 
E)  fax

Question 10

A communication approach to data collection involves _____.

Accepted Answer

A)  observing behavior 
B)  recording trace evidence 
C)  surveying people 
D)  data mining 
E)  linguistic behavior analysis 
A)  observing behavior 
B)  recording trace evidence 
C)  surveying people 
D)  data mining 
E)  linguistic behavior analysis

Question 11

Response rates to self-administered surveys can be improved by using all of the following techniques except _____.

Accepted Answer

A)  advance notification 
B)  reminders 
C)  promise of anonymity 
D)  monetary incentives 
E)  appeal for participation 
A)  advance notification 
B)  reminders 
C)  promise of anonymity 
D)  monetary incentives 
E)  appeal for participation

Question 12

Which limitation listed below can be overcome by the use of random digit dialing in telephone surveys?

Accepted Answer

A)  Inaccessible households 
B)  Inaccurate or private listings in the telephone book 
C)  Limited interview length 
D)  Ease of interview termination 
E)  Low participant involvement 
A)  Inaccessible households 
B)  Inaccurate or private listings in the telephone book 
C)  Limited interview length 
D)  Ease of interview termination 
E)  Low participant involvement

Question 13

Personal interviewing with computer-sequenced questions capable of employing visualization techniques is called _____.

Accepted Answer

A)  computer-assisted telephone interviewing 
B)  computer-administered telephone interviewing 
C)  computer-assisted personal interviewing 
D)  computer-administered surveying 
E)  personal-assisted computer interviewing 
A)  computer-assisted telephone interviewing 
B)  computer-administered telephone interviewing 
C)  computer-assisted personal interviewing 
D)  computer-administered surveying 
E)  personal-assisted computer interviewing

Question 14

A study reported in the Journal of Management Research concluded that individuals are more motivated to respond to surveys when _____.

Accepted Answer

A)  the topic is salient 
B)  incentives are offered 
C)  respondents have a strong social network 
D)  they can respond at work 
E)  they know others like themselves have already responded 
A)  the topic is salient 
B)  incentives are offered 
C)  respondents have a strong social network 
D)  they can respond at work 
E)  they know others like themselves have already responded

Question 15

Collecting data over time using a panel of respondents can NOT be used with ____ surveys?

Accepted Answer

A)  Telephone 
B)  Computer-administered telephone 
C)  Mail 
D)  Online 
E)  Intercept 
A)  Telephone 
B)  Computer-administered telephone 
C)  Mail 
D)  Online 
E)  Intercept

Question 16

Surveys are used in _____ research studies.

Accepted Answer

A)  monitoring 
B)  communication 
C)  observation 
D)  behavioral observation 
E)  nonbehavioral observation 
A)  monitoring 
B)  communication 
C)  observation 
D)  behavioral observation 
E)  nonbehavioral observation

Question 17

Which of the following factors will tend to decrease participant motivation?

Accepted Answer

A)  Prestige of research sponsor 
B)  Perceived importance of the topic 
C)  Interest in the topic 
D)  Competing activities 
E)  Conscientiousness 
A)  Prestige of research sponsor 
B)  Perceived importance of the topic 
C)  Interest in the topic 
D)  Competing activities 
E)  Conscientiousness

Question 18

The Internet is fastest growing survey data collection mode.Which of the following is NOT a reason for the growth in this mode?

Accepted Answer

A)  Speed of response 
B)  Cost savings 
C)  Elimination of data entry 
D)  Ease of providing monetary incentives 
E)  All of the above are reasons 
A)  Speed of response 
B)  Cost savings 
C)  Elimination of data entry 
D)  Ease of providing monetary incentives 
E)  All of the above are reasons

Question 19

Surveys conducted via the Internet reduce costs by eliminating the costs associated with _____.

Accepted Answer

A)  interviewers 
B)  postage 
C)  data entry 
D)  printing 
E)  all of the above 
A)  interviewers 
B)  postage 
C)  data entry 
D)  printing 
E)  all of the above

Question 20

Response error in surveys occurs when ____ surveys?

Accepted Answer

A)  Interviewer modifies the questions between participants 
B)  Participant gives an inaccurate answer 
C)  Interviewer fails to encourage a participant to take a survey 
D)  Participant answers only some of the questions on a questionnaire 
E)  None of the above 
A)  Interviewer modifies the questions between participants 
B)  Participant gives an inaccurate answer 
C)  Interviewer fails to encourage a participant to take a survey 
D)  Participant answers only some of the questions on a questionnaire 
E)  None of the above

Exam 10: Surveys

Which of the following is NOT a reason for the growth in web-based surveys?

When a participant does not know the answer to a survey question,but there isn't a "Don't Know" response option offered,_____ will occur.

Alex is responding to a computer-administered telephone survey.The computer instructs Alex to respond by choosing the appropriate answer using his telephone key pad such that 1 = yes and 2 = no.This system is using the _____ mode of computer-administered survey.

One rule of thumb is that participants should be able to answer the questions in a self-administered survey in no more than _____.

Your instructor provides to each student a URL link via email to a course evaluation following the last class session.Sally accessed her university intranet and completes the survey using her iPad.This is an example of a _____.

Brittany is considering an intercept survey as the data collection mode for the drinking behavior and sexual activity study.To execute this type of study,she could _____.

Self-administered questionnaires may be delivered via all of the following channels except _____.

The failure to secure full participant cooperation for a study can result in _____ error.

Sample accessibility is generally maximized by the use of _____ surveys.

A communication approach to data collection involves _____.

Response rates to self-administered surveys can be improved by using all of the following techniques except _____.

Which limitation listed below can be overcome by the use of random digit dialing in telephone surveys?

Personal interviewing with computer-sequenced questions capable of employing visualization techniques is called _____.

A study reported in the Journal of Management Research concluded that individuals are more motivated to respond to surveys when _____.

Collecting data over time using a panel of respondents can NOT be used with ____ surveys?

Surveys are used in _____ research studies.

Which of the following factors will tend to decrease participant motivation?

The Internet is fastest growing survey data collection mode.Which of the following is NOT a reason for the growth in this mode?

Surveys conducted via the Internet reduce costs by eliminating the costs associated with _____.

Response error in surveys occurs when ____ surveys?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters