Question 1

Specialty research suppliers who provide the screening and recruiting of probability samples for a wide range of survey studies are called _____.

Accepted Answer

A)  sampling specialists 
B)  field business specialists 
C)  headhunters 
D)  screeners 
E)  syndicators 
A)  sampling specialists 
B)  field business specialists 
C)  headhunters 
D)  screeners 
E)  syndicators A

Question 2

When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n)_____ firm.

Accepted Answer

A)  internal 
B)  interactive 
C)  proprietary 
D)  omnibus 
E)  full-service 
A)  internal 
B)  interactive 
C)  proprietary 
D)  omnibus 
E)  full-service E

Question 3

Specialty firms can establish expertise in all of the following areas except _____.

Accepted Answer

A)  methodology 
B)  process 
C)  industry 
D)  incentives 
E)  geographic region 
A)  methodology 
B)  process 
C)  industry 
D)  incentives 
E)  geographic region D

Question 4

All of the following terms except _____ can be used to describe custom full-service business research firms?

Accepted Answer

A)  ad hoc research 
B)  custom-designed research 
C)  custom researchers 
D)  syndicated panel 
E)  all of the above can be used to describe custom full-service business research firms 
A)  ad hoc research 
B)  custom-designed research 
C)  custom researchers 
D)  syndicated panel 
E)  all of the above can be used to describe custom full-service business research firms

Question 5

What type of research firm dominates the small research firms operated by a single person or a small staff?

Accepted Answer

A)  Proprietary 
B)  Syndicated 
C)  Full-service 
D)  Specialty 
E)  Internal 
A)  Proprietary 
B)  Syndicated 
C)  Full-service 
D)  Specialty 
E)  Internal

Question 6

Which term below refers to a research program or technique that is owned by a single firm?

Accepted Answer

A)  Proprietary 
B)  Omnibus 
C)  Full-service 
D)  Limited service 
E)  Internal 
A)  Proprietary 
B)  Omnibus 
C)  Full-service 
D)  Limited service 
E)  Internal

Question 7

Which of the following is an advantage of using an omnibus study?

Accepted Answer

A)  Ability to reach a convenience sample of consumers 
B)  Cost of less than $2000 per question 
C)  Ability to receive full-service research services 
D)  Ability to receive results in 24-48 hours 
E)  All of the above 
A)  Ability to reach a convenience sample of consumers 
B)  Cost of less than $2000 per question 
C)  Ability to receive full-service research services 
D)  Ability to receive results in 24-48 hours 
E)  All of the above

Question 8

Most firms in the business research industry are _____.

Accepted Answer

A)  syndicated data providers 
B)  small firms and one-person shops 
C)  large full-service suppliers 
D)  wholesale distributors 
E)  advertising agencies 
A)  syndicated data providers 
B)  small firms and one-person shops 
C)  large full-service suppliers 
D)  wholesale distributors 
E)  advertising agencies

Question 9

A _____ study combines one or a few questions from several business decision makers who need information from the same population.

Accepted Answer

A)  syndicated 
B)  proprietary research 
C)  omnibus 
D)  sampling 
E)  full-service 
A)  syndicated 
B)  proprietary research 
C)  omnibus 
D)  sampling 
E)  full-service

Specialty research suppliers who provide the screening and recruiting of probability samples for a wide range of survey studies are called _____.

When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n)_____ firm.

Specialty firms can establish expertise in all of the following areas except _____.

All of the following terms except _____ can be used to describe custom full-service business research firms?

What type of research firm dominates the small research firms operated by a single person or a small staff?

Which term below refers to a research program or technique that is owned by a single firm?

Which of the following is an advantage of using an omnibus study?

Most firms in the business research industry are _____.

A _____ study combines one or a few questions from several business decision makers who need information from the same population.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

Exam 21: Appendix 1A: How the Industry Works

Specialty research suppliers who provide the screening and recruiting of probability samples for a wide range of survey studies are called _____.

When a business research firm provides both quantitative and qualitative methodology expertise and conducts all phases of research from planning to execution and reporting,the firm is considered a(n)_____ firm.

Specialty firms can establish expertise in all of the following areas except _____.

All of the following terms except _____ can be used to describe custom full-service business research firms?

What type of research firm dominates the small research firms operated by a single person or a small staff?

Which term below refers to a research program or technique that is owned by a single firm?

Which of the following is an advantage of using an omnibus study?

Most firms in the business research industry are _____.

A _____ study combines one or a few questions from several business decision makers who need information from the same population.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters