Exam 8: Observation Studies

Observation is an appropriate method for data collection in all of the following conditions except _____.

The recording of physical actions or movements of participants is called _____ observation.

The ability for an observer to extract the most from an observation study is most associated with the observer's level or degree of _____.

_____ observation occurs when the observer is physically present,and personally monitors and records the behavior of the participant.

All of the following are advantages of observation as a data collection method except _____.

The use of videotaping,mirrored windows,and props are most feasible in _____ studies.

The error that occurs when participants alter their true behavior due to the presence of the observer is known as _____.

The ability for an observer to remember the key aspects of an experience is most associated with the observer's level or degree of _____.

The use of _____ is illustrated by the frequency of replacement of carpet in front of museum exhibits as an indicator of exhibit popularity.

Which of the following is a type of behavioral observation?

An interesting application of _____ compared self-reported beer consumption with the amount of discarded beer containers in the trash.

Jason is developing a research design for a study of wine drinkers.The target population is widely dispersed.Jason needs to collect data on past consumption behavior and intentions for future behavior.Which type of data collection method is most appropriate for Jason's project?

A restaurant was evaluating the popularity of its various menu items in preparation for introducing seasonal menu alternatives by studying patron orders over the last 4 months.It wanted to be sure it was preserving its most popular items.This is an example of ______.

The measurement instrument for recording data in an observation study is called a(n)_____.

Maria is conducting research to better understand how consumers respond to the atmosphere and environment in restaurants.She visits several restaurant locations and observes characteristics of the environment and all of the behaviors of the patrons.Which classification best fits Maria's observation study?

Observers may be physically involved in the participant's social setting and interact with the participant.This form of observation is known as _____ observation.

The occurrence of errors caused by a halo effect can sometimes be minimized by choosing observers with a low degree of _____.

Henry & Associates is observing shoppers in a retail store.The observers record surface events like smiling behavior by customers and conclude that smiling behavior is reflective of satisfaction with the shopping event.This is an example of _____ observation.

Jason is conducting research to better understand how consumers respond to the atmosphere and environment in restaurants.He visits several restaurant locations and uses a checklist to record the behaviors he observes in each restaurant.Which classification best fits Jason's observation study?

A condition called the _____ creates errors when prior observations influence perceptions of current observations.