Exam 13: Questionnaires and Instruments

A survey of preferences among frequent air travelers will be conducted at airports nationwide.Prior to asking target questions regarding respondent preferences,which of the following should occur?

Explain the meaning of pretesting and why instrument designers should pretest questionnaires prior to using them in a study.

When a question asks a respondent to recall an experience or decision that happened a long time ago,the data may be affected by _____.

In a question related to approval of President George W.Bush's plan to save social security,the interviewer asks,"Don't you agree that something must be done to save social security?" This question suffers from _____.

Which type of measurement question poses more than two response choices but seeks a single answer?

Questions in Web surveys often use drop-down boxes as a manner of displaying the response choices for a question.This type of display method is particularly prone to _____.

Which of the following terms is used to refer to questionnaires used in personal interviews?

What are the three types of questions that can be used when multiple responses to a single question are desired from the respondent? Explain each type of question.

All of the following questions must be answered prior to designing a questionnaire except _____.

A question that is used to qualify a participant's knowledge about the questions of interest or experience necessary to participate is a(n)_____ question.

What type of question seeks to group participants' answers so that patterns can be revealed and studied?

The issue of time for thought in the design of questions asks _____.

A(n)_____ question is one designed to conceal the question's and the study's true purpose.

A(n)_____ describes how the analysis will be structured once the data have been collected.