Question 1

The issue of frame of reference in the design of questions and questionnaires asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 2

In mail and in web-based surveys,which form of order bias is likely to occur?

Accepted Answer

A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency 
A)  Recency effect 
B)  Primacy effect 
C)  Halo effect 
D)  Demand effect 
E)  Leniency

Question 3

Every time a Netflix customer returns a DVD,Netflix asks the customer to evaluate the DVD on a scale of one to five.A five means that the customer thoroughly enjoyed the DVD while a one means that the customer hated the DVD.Netflix is using a(n)_____ question to learn customer preferences.

Accepted Answer

A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential 
A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential

Question 4

A measurement question where the participant chooses the words to frame the answer is a _____ question.

Accepted Answer

A)  double-barreled 
B)  leading 
C)  free-response 
D)  structured 
E)  multiple-choice 
A)  double-barreled 
B)  leading 
C)  free-response 
D)  structured 
E)  multiple-choice

Question 5

There are several possible issues that may affect measurement questions.Explain the possible effects of shared vocabulary,biased wording,and adequate alternatives on the quality of resulting data.

Accepted Answer

Shared vocabulary refers to whether the

Question 6

A question that asks "What sources of information do you consider when making purchase decisions?" is a _____ question.

Accepted Answer

A)  rating 
B)  free-response 
C)  double-barreled 
D)  checklist 
E)  ranking 
A)  rating 
B)  free-response 
C)  double-barreled 
D)  checklist 
E)  ranking

Question 7

The issue of biased wording in the design of questions asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 8

In which of the following situations should a study's objective be disguised?

Accepted Answer

A)  When the study's objective is unlikely to affect the participants' responses 
B)  When requesting willingly shared, conscious-level information 
C)  When requesting reluctantly shared, conscious-level information 
D)  When requesting knowable, conscious-level information 
E)  When requesting willingly shared, knowable information 
A)  When the study's objective is unlikely to affect the participants' responses 
B)  When requesting willingly shared, conscious-level information 
C)  When requesting reluctantly shared, conscious-level information 
D)  When requesting knowable, conscious-level information 
E)  When requesting willingly shared, knowable information

Question 9

A(n)_____ question is a measurement question the sequence of which is determined by the participant's previous answers.

Accepted Answer

A)  administrative 
B)  screen 
C)  target 
D)  branched 
E)  classification 
A)  administrative 
B)  screen 
C)  target 
D)  branched 
E)  classification

Question 10

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?

Accepted Answer

A)  Should this question be asked? 
B)  Is the question of proper scope and coverage? 
C)  Can the participant answer this question as asked? 
D)  Will the participant willingly answer this question as asked? 
E)  What data collection mode will be used? 
A)  Should this question be asked? 
B)  Is the question of proper scope and coverage? 
C)  Can the participant answer this question as asked? 
D)  Will the participant willingly answer this question as asked? 
E)  What data collection mode will be used?

Question 11

How can an instrument designer counteract biases arising from primacy and recency effects?

Accepted Answer

A)  Randomize the question order 
B)  Utilize the split-ballot technique 
C)  Include questions designed to measure a participant's susceptibility to order bias 
D)  Provide an other option in the response choices 
E)  All of the above 
A)  Randomize the question order 
B)  Utilize the split-ballot technique 
C)  Include questions designed to measure a participant's susceptibility to order bias 
D)  Provide an other option in the response choices 
E)  All of the above

Question 12

All of the following question types are asked of the survey participant except _____.

Accepted Answer

A)  classification questions 
B)  target questions 
C)  supervisory questions 
D)  administrative questions 
E)  disguised questions 
A)  classification questions 
B)  target questions 
C)  supervisory questions 
D)  administrative questions 
E)  disguised questions

Question 13

Classification questions seek to _____.

Accepted Answer

A)  identify the participant, interviewer, interview locations, and conditions 
B)  measure the core investigative questions 
C)  measure sociological-demographic variables that allow participants' answers to be grouped 
D)  frame the context of target questions 
E)  address the primary management issue being studied 
A)  identify the participant, interviewer, interview locations, and conditions 
B)  measure the core investigative questions 
C)  measure sociological-demographic variables that allow participants' answers to be grouped 
D)  frame the context of target questions 
E)  address the primary management issue being studied

Question 14

The term,funnel approach,means to _____ in questionnaire design.

Accepted Answer

A)  begin with general questions to more specific questions 
B)  branch from buffer questions to target questions 
C)  begin with buffer questions and end with screen questions 
D)  move from screen questions to buffer questions to classification questions 
E)  ask sensitive questions early 
A)  begin with general questions to more specific questions 
B)  branch from buffer questions to target questions 
C)  begin with buffer questions and end with screen questions 
D)  move from screen questions to buffer questions to classification questions 
E)  ask sensitive questions early

Question 15

The issue of shared vocabulary in the design of questions asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 16

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect)and "Do you think soft drinks are readily available when you want to buy them?" (Correct)are examples of situations that pertain to _____.

Accepted Answer

A)  avoiding leading questions 
B)  avoiding biased words 
C)  presuming knowledge 
D)  ensuring the right frame of reference 
E)  providing time for thought 
A)  avoiding leading questions 
B)  avoiding biased words 
C)  presuming knowledge 
D)  ensuring the right frame of reference 
E)  providing time for thought

Question 17

In a study of grocery shopping behavior,one of the questions asked,"Why do you shop at this grocery store?" The question was a multiple-choice,closed ended question and offered the following response options: a)it is near my home,b)it is on my way home from work,c)the prices are reasonable,d)it offers a good selection,and e)it stocks the items I like to buy.This question should be redesigned because _____.

Accepted Answer

A)  it is double-barreled 
B)  the response options are not mutually exclusive 
C)  it suffers from memory decay 
D)  it requests sensitive information 
E)  it is too general 
A)  it is double-barreled 
B)  the response options are not mutually exclusive 
C)  it suffers from memory decay 
D)  it requests sensitive information 
E)  it is too general

Question 18

What type of question seeks to address the investigative questions of a specific study?

Accepted Answer

A)  classification questions 
B)  Target questions 
C)  Supervisory questions 
D)  Administrative questions 
E)  Disguised questions 
A)  classification questions 
B)  Target questions 
C)  Supervisory questions 
D)  Administrative questions 
E)  Disguised questions

Question 19

Checklists with several items to be considered by respondents may be subject to _____.

Accepted Answer

A)  halo effects 
B)  leniency effects 
C)  primacy effects 
D)  recency effects 
E)  presumption effects 
A)  halo effects 
B)  leniency effects 
C)  primacy effects 
D)  recency effects 
E)  presumption effects

Question 20

Which of the following statements is not a disadvantage of unstructured questions?

Accepted Answer

A)  Unstructured questions are not suitable for self-administered questionnaires. 
B)  Coding of responses is costly and time consuming. 
C)  Unstructured questions tend to be less biasing influence on response than structured questions. 
D)  Implicitly, unstructured questions give extra weight to respondents who are more articulate. 
E)  Unstructured questions require the use of content analysis. 
A)  Unstructured questions are not suitable for self-administered questionnaires. 
B)  Coding of responses is costly and time consuming. 
C)  Unstructured questions tend to be less biasing influence on response than structured questions. 
D)  Implicitly, unstructured questions give extra weight to respondents who are more articulate. 
E)  Unstructured questions require the use of content analysis.

The issue of frame of reference in the design of questions and questionnaires asks _____.

In mail and in web-based surveys,which form of order bias is likely to occur?

Every time a Netflix customer returns a DVD,Netflix asks the customer to evaluate the DVD on a scale of one to five.A five means that the customer thoroughly enjoyed the DVD while a one means that the customer hated the DVD.Netflix is using a(n)_____ question to learn customer preferences.

A measurement question where the participant chooses the words to frame the answer is a _____ question.

There are several possible issues that may affect measurement questions.Explain the possible effects of shared vocabulary,biased wording,and adequate alternatives on the quality of resulting data.

A question that asks "What sources of information do you consider when making purchase decisions?" is a _____ question.

The issue of biased wording in the design of questions asks _____.

In which of the following situations should a study's objective be disguised?

A(n)_____ question is a measurement question the sequence of which is determined by the participant's previous answers.

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?

How can an instrument designer counteract biases arising from primacy and recency effects?

All of the following question types are asked of the survey participant except _____.

Classification questions seek to _____.

The term,funnel approach,means to _____ in questionnaire design.

The issue of shared vocabulary in the design of questions asks _____.

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect)and "Do you think soft drinks are readily available when you want to buy them?" (Correct)are examples of situations that pertain to _____.

What type of question seeks to address the investigative questions of a specific study?

Checklists with several items to be considered by respondents may be subject to _____.

Which of the following statements is not a disadvantage of unstructured questions?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters

Exam 13: Questionnaires and Instruments

The issue of frame of reference in the design of questions and questionnaires asks _____.

In mail and in web-based surveys,which form of order bias is likely to occur?

Every time a Netflix customer returns a DVD,Netflix asks the customer to evaluate the DVD on a scale of one to five.A five means that the customer thoroughly enjoyed the DVD while a one means that the customer hated the DVD.Netflix is using a(n)_____ question to learn customer preferences.

A measurement question where the participant chooses the words to frame the answer is a _____ question.

There are several possible issues that may affect measurement questions.Explain the possible effects of shared vocabulary,biased wording,and adequate alternatives on the quality of resulting data.

A question that asks "What sources of information do you consider when making purchase decisions?" is a _____ question.

The issue of biased wording in the design of questions asks _____.

In which of the following situations should a study's objective be disguised?

A(n)_____ question is a measurement question the sequence of which is determined by the participant's previous answers.

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?

How can an instrument designer counteract biases arising from primacy and recency effects?

All of the following question types are asked of the survey participant except _____.

Classification questions seek to _____.

The term,funnel approach,means to _____ in questionnaire design.

The issue of shared vocabulary in the design of questions asks _____.

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect)and "Do you think soft drinks are readily available when you want to buy them?" (Correct)are examples of situations that pertain to _____.

What type of question seeks to address the investigative questions of a specific study?

Checklists with several items to be considered by respondents may be subject to _____.

Which of the following statements is not a disadvantage of unstructured questions?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Sampling

Data Preparation and Description

Exploring, Displaying, and Examining Data

Hypothesis Testing

Measures of Association

Multivariate Analysis: An Overview

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Filters