Exam 5: Understanding Consumer Behavior

During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Involvement refers to

The distinct phases a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors are referred to as

Asian Americans that are conversant in English, highly educated, hold professional and managerial positions, and exhibit buying patterns very much like the typical American consumer are referred to as__________.

Needs involving personal fulfillment are called __________.

Samantha was often "on call" at the hospital so her husband Ari, an amateur chef, prepared most of the meals for the family.As an anniversary gift, Samantha and her children decided to buy Ari a top-of-the-line professional cook stove.Ari's primary role in this process was that of __________.

An aspiration group is a group

Which of the following statements about subliminal perception is most accurate?

Women influence what percent of new car-buying decisions?

FIGURE 5-14 -According to the text depicted in Figure 5-14 above, African Americans rank __________ in terms of spending power in the U.S.

You will be graduating soon and have been offered "the job of your dreams." The new position, however, requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?

The influencing of people during conversation is referred to as

In the VALS system, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

A palindrome is a word or phrase that reads the same whether read from right or left.While Marshall was originally unaware of the term, once he read an article about palindromes for his English class, he saw the term three more times that week.This is most likely the result of

Which of the following statements about African-American buying patterns is most accurate?

Beth gives Megan $5 allowance a week.Then Megan is taken shopping to select what she wants to buy.If the item desired costs more than $5, Megan's mother suggests she save her money until she has enough saved to pay for the desired item.When Megan purchases the item, she is allowed to make her own selection, pay for it herself, and engage in interaction necessary with the sales clerk.In this way, Megan's mother encourages the development of

Each of the VALS segments exhibits unique media preferences.Which segment would be the most likely to read sports magazines?

Sociocultural influences which affects the consumer purchase decision process, include all of the following except ___________.

The American Floral Council used an ad that showed 3 flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

At the __________ of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.