Exam 5: Understanding Consumer Behavior

Comparative advertising in which one brand is compared to another is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who use comparative advertising are trying to use __________ to make consumers believe that its product is better than the other one.

Various product-rating organizations such as government agencies and TV "consumer" programs are called

Amy is an avid mystery reader and has decided to purchase a mystery book for her best friend.Since the two friends enjoy the same types of mysteries, Amy knows exactly which book her friend would like.When Amy was scanning her memory for various mystery book options, she was engaged in

FIGURE 5-1 -According to Figure 5-1 above, Cell "B" represents which stage of the consumer purchase decision process?

Five situational influences have an impact on a consumer's purchase decision process: temporal effects, physical surroundings, antecedent states, social surroundings, and __________.

A __________ is the action taken by a consumer to satisfy a drive.

The famous experiment wherein Dr.Pavlov presented dogs with food at the same time he rang a bell, resulted in dogs that salivated when the bell was rung, even when food was not presented.What principle related to consumer behavior did this research involve?

Those needs which are basic to survival and which must be satisfied first are

Which of the following statements about the family life cycle is most accurate?

FIGURE 5-4 -In Figure 5-4 above, letter "E" represents the

In __________, consumers typically seek some information or rely on a friend to help them evaluate alternatives.

There are five stages in the purchase decision process.The first stage is __________.

Dutch tulip growers have developed pre-sprouted bulbs, which will bloom in consumers' gardens just a few weeks after spring planting so people who didn't or couldn't plant bulbs in the fall will have spring flowers.Nurseries plan to promote the pre-sprouted tulips to people who appreciate "finer things" and will pay the premium price.Which of the following VALS segments would be most suitable for this product?

When Keith Monroe told his father the family needed a new computer, the father told Keith to determine what features were needed and some costs.Mrs.Monroe suggested the new computer needed an ergonomic keyboard because she was having some problems with her wrists.Wenda Monroe asked that the new computer have a faster modem for her chat room visits.Mr.Monroe said what they bought would depend on what Keith learned.Which of the following sentences best describes the roles the individual family members played in making this decision?

battery life?

What is a subculture? What are some examples of products targeted at American subcultures?

High involvement purchases typically have which of the following sets of characteristics?

FIGURE 5-9 -In Figure 5-9 above, what approach did Colgate marketers use to encourage consumer towards its product?

FIGURE 5-13 -The Haggar ad shown in Figure 5-13 above, shows the influence a woman has when buying men's clothing.This is an example of a __________ decision.