Exam 5: Understanding Consumer Behavior

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the __________ and the __________.

When purchasing a computer, factors the consumer considers prior to purchase are called __________, which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

FIGURE 5-5 -According to Figure 5-5 above, shelter is an example of a __________ need.

In the VALS system, consumers who choose familiar products and brands, favor American-made products, and are generally brand loyal are referred to as _________.

FIGURE 5-1 -According to Figure 5-1 above, Cell "D" represents which stage of the consumer purchase decision process?

FIGURE 5-5 -According to Figure 5-5 above, friendship is an example of a __________ need.

In the VALS system, consumers who are defined as trendy, fun-loving, and less self-confident than achievers are called __________.They also have lower levels of education and household income.

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions are referred to as

One evening while watching TV, your stomach growls (cue).You see an ad for Subway.You walk to the Subway shop and buy a sandwich (response), which tastes great.In terms of behavioral learning your hunger is a(n) marketing example of a __________.

Consumers' ability to perceive taste differences in chocolate bars is an example of

When strolling through the grocery store a toddler tells her mother, "I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

In the VALS system, __________ spend much of their income on fashion items, entertainment, and socializing and particularly on looking good and having the latest things.

A mode of living that is identified by how people spend their time and resources; what they consider important in their environment; and what they think of themselves and the world around them, is referred to as

In the VALS system, consumers who are practical people who have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as __________.

reasoning, is referred to as

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.It gives the purchaser privacy, convenience, and flexibility as well as saves them time since the plane is available with four hours notice.This is a high-involvement purchase for most people because

Which of the following statements about Asian-American buying patterns is most accurate?

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

FIGURE 5-1 -According to Figure 5-1 above, the point at which you would exchange money for your sandwich of corned beef on rye first would be found in cell __________.

Retailers can reduce problems associated with selective retention by