Exam 5: Understanding Consumer Behavior

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

Define consumer socialization.

Relatives and friends whom the consumer trusts, are known as __________ of external information.

FIGURE 5-1 -Figure 5-1 above represents the five stages of the purchase decision process.Cell "A" represents the

According to the information in Figure 5-2 above, which smart phone offers the best voice quality?

When the marketing student said, "It's really hard for me to get to class on time without a car," she was entering which stage of the consumer decision process?

Fear of physical harm, size of financial outlay required to buy the product, product performance, and even the lack of approval of friends, are all examples of factors that contribute to

FIGURE 5-3 -In Figure 5-3 above, column "A" represents which of the following?

Five situational influences have an impact on a consumer's purchase decision process: purchase task, social surroundings, physical surroundings, antecedent states, and __________.

FIGURE 5-1 -According to Figure 5-1 above, Cell "A" represents which stage of the consumer purchase decision process?

Family life cycle refers to

The VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between thinkers and believers.

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives, is referred to as

The VALS groups, which are guided by knowledge and principle, are motivated by __________.

FIGURE 5-6 -According to Figure 5-6 above, the need for status, respect, and prestige would be found in level

FIGURE 5-2 -In Figure 5-2 above, the row header at the very top below Retail Price, Display, Navigation, Voice Quality, and Battery Life are a consumer's __________ when he or she evaluates a product like a smartphone.

The crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchase with far less thought than they otherwise would, because they are uncomfortable.This situation is most closely related to which of the following situational influences?

FIGURE 5-1 -According to Figure 5-1 above, Cell "C" represents which stage of the consumer purchase decision process?

FIGURE 5-3 -In Figure 5-3 above, column "B" represents which of the following?

Emily wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result, she has begun asking for advice from friends and relatives.In addition, she has talked to several computer salespeople and has looked at some Web sites.Emily is engaging in