Exam 5: Understanding Consumer Behavior

Who are Barry, Jill, Carrie and Buzz, and Ray to Best Buy?

Five situational influences have an impact on a consumer's purchase decision process: purchase task, temporal effects, physical surroundings, antecedent states, and __________.

FIGURE 5-7 -The book, The Secret Sales Pitch: An Overview of Subliminal Advertising, whose cover is shown in Figure 5-7 above, is about subliminal messages, which reflects a person's __________ influences.

Which problem solving variation would likely be used for clothing, sheets and towels, or electric can openers?

FIGURE 5-5 -According to Figure 5-5 above, status is an example of a __________ need.

Keisha is buying a new car in keeping with her role as the newest vice president of her company.She was overheard telling a co-worker, "The Volvo has reclining bucket seats, but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as

When General Motors started selling its Saturn cars, it announced that the cars would have a non-negotiable price.There would be no negotiations.A customer who wanted to buy a Saturn would pay the posted price.General Motors probably adopted this pricing policy because

Bob's friend Mike turns 21 next week and will have a party.Bob decided to purchase an MP 3 player as a present.Because they like the same music Bob scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

FIGURE 5-2 -In Figure 5-2 above a number of factors are listed such as display, navigation, voice quality, and battery life.These are typical __________ for smart phones.

Most people already know TUMS, a popular antacid, contains calcium.Today, TUMS antacid stresses both the benefits of calcium itself and the fact that TUMS can be used as a calcium supplement.The new promotion is changing attitudes toward TUMS by

FIGURE 5-6 -According to Figure 5-6 above, the need for freedom from harm and financial security would be found in level

Attitude refers to

Which of the following statements about family decision making is most accurate?

Considerable research has documented that in many product categories, consumers are unable to distinguish among brands when given blind tests (i.e.taste or use of the products without labels).Such products include cigarettes, beer, liquors, and cosmetics.Nonetheless, even when prices are similar, consumers have strong preferences for specific brands of these products.This strong brand preference is the result of

Those needs that are represented by the need for achievement, status, prestige, and self-respect are referred to as __________ needs.

There are five stages in the purchase decision process.The fourth stage is __________.

A person's consistent behaviors or responses to recurring situations is referred to as

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced, it was tagged as a pet killer by people in a chat room and the rumor spread.If Procter & Gamble had not been so convinced it was a potentially very successful product, Febreeze could have been deleted from the P&G product line as a result of

Consumers with credit cards