Exam 8: Secondary Data Research in a Digital Age

The mathematical result of describing the relationship between retail demand and supply for a specific geographic area for a specific product is known as the index of retail ______ .

_____ is a data-mining application that similarly involves mining data to look for patterns that can increase the value of customers.

Watson, a computer developed by IBM that beat humans on the television game-show Jeopardy, uses artificial intelligence that mimics the way the human brain processes information. This artificial intelligence is called _____.

All of the following are common reasons why secondary data do not adequately satisfy research needs EXCEPT _____.

Secondary data are typically historical data that have already been collected.

The research industry uses the term multiple-source data for diverse types of data offered by a single company.

Tracking industry unit sales over the past twelve months is a form of ______ tracking.

Pottery Barn is a retail chain of home products. Before entering a new geographic area, the company develops an index consisting of a ratio of local market potential in dollars (demand) to local market retailing space in square feet. If this ratio is below a predetermined level, the site is not considered further. However, if this ratio is greater than that level, further site-selection analyses are performed. This index is called _____.

Reading The Wall Street Journal to study possible changes in stock prices is an example of ______.

Which of the following is a disadvantage of secondary data?

_____ networks are a form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information.

The process of changing the original form of data to a format more suitable for achieving a stated research objective is called _____.

Which of the following is TRUE regarding U.S. government sources of secondary data?

All of the following are limitations of international secondary data EXCEPT _____.

All of the following are examples of internal secondary data EXCEPT _____.

A reliability analysis is done by comparing data from one source with data from another source.

Data which are created outside of the organization are called ______ secondary data.

A typical objective for secondary-data research design is _____.

Secondary data can be bought and sold like other products.

Predicting next month's dollar sales based on past sales for the previous twelve months is an example of a(n) ______.