Exam 8: Secondary Data Research in a Digital Age

Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products. This activity is called _____.

It's usually safe to assume that secondary information is relevant, useful, and reliable.

Which of the following is a form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information?

Explain why researchers often look for secondary data first when conducting research but also discuss the drawbacks of using secondary data.

Tracking monthly sales trends over the past year is an example of which objective for secondary data analysis?

A researcher who is interested in new car sales but who discovers that the secondary data from the U.S. government are in the form of statistics that include both car and light truck sales combined in the data has discovered that the data fail to meet which criterion?

Market tracking is the observation and analysis of trends in industry volume and brand share over time.