Exam 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up

All of the following are elements of the summary of research report EXCEPT _____.

The oral presentation at the end of a research project would be part of which element of the communication process?

If a table is based on material from one or more secondary sources rather than on new data generated by the project, this should be acknowledged in the table's _____.

Two common variants of the bar chart format are the subdivided-bar chart and the multiple-bar chart.

In the typical bar chart, the ______ variable is plotted on the vertical y-axis while the ______ variable is plotted on the horizontal x-axis.

The letter of authorization is a letter written by the researcher that details who has responsibility for the research and describes the resources available to support it.

Which of the following contain the captions for the rows of a table?

An effective oral presentation of a research report is one that is consistent across all audiences.

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Explain how a basic marketing research report differs from an applied market research report.

In the communication process, the ______ is the writer of the research report.

The part of the research report body that must explain technical procedures and findings of the research in a manner appropriate for the audience is called the ______ section of the report body

A good rule-of-thumb for an oral presentation of a research report is to not be redundant.

A researcher is writing a letter to include after the title page of a research report. The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings. This letter is called the _____.

The most common independent variable for line charts is time.

The last step in the writing of the research report is to write the ______.

The outline for a basic research report is the same as that for an applied research report.

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

In the communication process, the findings of the research project report would be considered the _____.

In the communication process, the written report is known as the ______.