Exam 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up

Detailed and comprehensive tables should be presented in the appendix of the research report.

Sketch an example of each of the following (be sure to label everything clearly): a. table b. pie chart c. line graph d. bar chart

The report format is a standard outline that marketing research reports use as a guide to make sure that the key elements are presented in a logical and usable order.

The purpose of an oral presentation of a research report is to present all of the details of the research.

The part of the body of the research report that discusses the specific objectives of the research project is known as the ______ section of the report body.

Compare and contrast a letter of transmittal and a letter of authorization.

The purpose of the _____ is to highlight the most important findings of a research project and to provide an opportunity to ask questions.

An oral or written statement of the results of the research study, its strategic recommendations, and its other conclusions presented to a specific audience is known as the ______.

In a typical line graph, the ______ variable is shown on the vertical y-axis and the ______ variable is shown on the horizontal x-axis.

In the communication process, the manager who makes a decision based on the business research would be part of which element of the communication process?

About eight slices in a pie chart is the recommended maximum.

The manager who writes the report would be part of which element of the communication process?

The part of a research report that releases or delivers the report to the recipient is called the _____.

The standard outline of a research report is known as the _____.

The bannerhead heads of a table contain the captions for the columns of the table.

In the communication process, the receiver of the research report is known as the ______.

A researcher wants to show the number of brands of e-readers sold (e.g., Kindle, Nook, etc.) by year for a three-year period. Which type of chart is best to communicate this information?

A written statement of a research study and its results is known as a _____.

A bar chart that shows how multiple variables are related to the primary variable is called a(n) _____ chart

The diagrams included in the research report that are used to clarify complex points are known as ______.