Exam 2: Information Systems and Knowledge Management

Parties that furnish information on the World Wide Web are called _____.

When a manager has sufficient information to make a good decision, the information is said to be ______.

In which type of technology does the consumer request information from a Web page and the browser then determines a response?

Data are a subset of market intelligence.

______ software is capable of learning an Internet user's preferences and automatically searching out information and distributing the information to a user's computer.

A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____.

_____ technology refers to users requesting information from a web page and the browser then determining a response.

When a computer user types in "speed boats" in Google, he or she is conducting a(n) _____.

Data, information, and intelligence all have the potential to create value to the firm through better decision making.

Melanie is using the Internet to gather information designed to detect changes in her company's external operating environment. What is Melanie performing?

Data which relates purchase information with promotional exposures and advertising frequency data by particular households are known as _____.

Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?

Information that is accurate, valid, and reliable is said to be of high ______.

The goal of a CRM system is to describe customer relationships so that managers can access information themselves.

Foxnews.com is an example of a content provider on the World Wide Web.

Timely data are the most current data.

A medium that a person can use to communicate with and interact with other users is called a(n) _____ medium.

Who can provide data to a decision support system?

Which of the following is a collaborative effort involving many universities, government entities, and corporations?

Explain what a decision support system (DSS) is and how it helps managers.