Exam 16: Sampling Designs and Sampling Procedures

A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n) _____.

The sampling frame is also called the working population.

When a potential respondent ____, he or she gives permission to receive selected e-mail, such as questionnaires, from a company with an Internet presence.

The degree of accuracy required in sampling may vary form project to project.

A sampling procedure in which a starting point is selected by a random process and then every nth number on the list is selected is called a(n) _____.

If a national political pollster selects ten states randomly, then randomly selects five counties within each state, then randomly selects five voting precincts within these counties, then randomly selects five blocks within these precincts, then randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election, this is an example of what type of sampling procedure?

When the head of the research department instructs field interviewers to interview participants at a trade show such that they each interview 10 vendors that are manufacturers and 10 that are service providers, this represents what type of sampling procedure?

List brokers rent lists of names, addresses, phone numbers, and e-mail addresses of specific populations.

Which type of error occurs when certain sample elements are excluded or when the entire population is not accurately represented in the sampling frame?

A list of elements from which the sample may be drawn is called a _____.

A poll is an investigation of all the individual elements that make up the population.

When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is an example of a _____

When a researcher wants to study the members of the American Management Association and selects a sample from its membership list, the membership list is an example of a _____.

An area sample is the most popular type of stratified sample.

The difference between the results of a sample and the results of a census that is conducted with identical procedures is called ______ error.

All of the following are common sampling criteria EXCEPT _____.

The availability of sampling frames is fairly consistent around the world.

Stratified samples can be proportional or disproportional.

As sample size decreases, random sampling error decreases.

When a telephone book database is re-arranged so that it is organized by phone number, instead of by last name, this type of database is a type of ______ directory.