Exam 16: Sampling Designs and Sampling Procedures

A sampling procedure ensuring that each element in the population will have an equal chance of being included in the sample is called simple random sampling.

A unit that is selected in the first of several stages of sampling is called the ______.

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally, this is an example of what type of sample?

All of the retail stores nationwide of Sears Roebuck and Co. are the ______ of Sears' stores.

A smartphone manufacturer is conducting research regarding how smartphones are used in business. Apply the stages the researcher should go through in the selection of a sample for this research study.

A(n) _____ is a subset, or some part, of a larger population.

In _____ sampling, a subsample is drawn using simple random sampling within each stratum.

A telephone directory that lists the people in the phone book by their street address instead of by their last name is called a _____.

All of the following are reasons for using a sample EXCEPT _____.

Name and describe the types of nonprobability sampling.

A researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month). He finds one person in the target market who qualifies and then asks that person to suggest the names of two other males between the ages of 18-24 who download music so that he can invite them to participate in the focus group. These people, in turn, are each asked to suggest two others similar to themselves to participate in the focus group study. This procedure represents what type of sampling procedure?

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called _____.

Explain reasons for taking a sample rather than a complete census.

When a researcher has made the decision to conduct a survey using a sample of the population, the FIRST step in the selection of the sample is to _____.

A bigger sample is needed if the elements of the population are quite diverse compared to if the elements of the population are quite similar.

When a researcher conducts personal interviews with 100 percent of the employees within his organization, this type of study is a type of ______ study.

The first stage in the selection of a sample is to determine the sampling frame.

When a research study has been poorly designed, it suffers from ______ error.

A small number of people who are a subset of the population of interest are known as a(n) ______ of the population.

A combination of two or more probability sampling techniques is called a(n) _____ sample.