Exam 11: Observation

A researcher was observing how children play on playground equipment at a public park. The observers were out in the open and parents were told that their children were being observed. This type of observation is called _____ observation.

Observational studies often use complementary evidence concerning individuals' "true" feelings.

Which of the following measures involuntary changes in the electrical resistance of the skin?

Observing a person's television viewing habits is an example of which type of observation?

_____ is the systematic observation and quantitative description of the manifest content of communication.

When the subject is unaware that he is being observed, this represents what type of observation?

A small business owner just established a website on the Internet. Explain means by which he can monitor traffic on his website.

Which website traffic monitoring metric may be used to track the path or sequence of pages that each visitor follows?

A mechanical device that measures a subject's galvanic skin response (GSR) is called a(n) ______.

A website designer is interested in how people look at a website. He wants to know where they look first when a page comes up. Which mechanical device would be appropriate for finding this out?

_____ means no communication with a respondent takes place.

All of the following are flaws with using click-through rate as a measure of the amount of interest or attention a website is receiving EXCEPT _____.

Hidden observation studies must be alert to situations in which the subject's right to privacy must be protected.

Measuring voice frequency as a measure of emotional reactions is called ______ analysis.

Since the observer does not interact with the subject in observation studies, observation is an error-free method of data collection.

Eye-tracking monitors measure pupil size to determine emotional arousal.

Researchers may observe physical phenomena as well as human behavior.

When the investigator intervenes to create an artificial environment to test a hypothesis, this approach is called artificial observation.

All of the following are examples of nonverbal behavior EXCEPT _____.

_____ is the amount of time it takes to make a choice between two alternatives and is used as a measure of the strength of preference.