Exam 11: Observation

The most refined measure of website traffic is click-through rate (CTR).

When an observer observes a subject in a natural setting, this is an example of ______ observation.

John is measuring the amount of time it takes for people to make a choice between two options regarding what to select for lunch to infer the strength of their preferences for one alternative over the other. The recorded choice time is referred to as _____.

Observing the comments made by travelers waiting in a check-in line at the American Airlines ticket counter in Chicago is an example of what type of observation?

When the manager of a shopping mall records the counties listed on the license plates on cars parked at the mall in order to determine where the shoppers come from, this is an example of _____.

Observing the movement of workers packing shipment boxes is an example of what type of observation?

A situation in which an observer's presence, or the mechanical device doing the recording, is easily known to the subject involves _____.

Arbitron is the research company that estimates national television audiences.

When the presence of an observer is known to the subject, this is called ______ observation.

All of the following measure physiological reactions EXCEPT _____.

Mechanical observation best suits a situation or behavior that is not easily predictable in advance of the research.

Which of the following is a question that can be asked to help address the question of whether or not a subject's privacy is violated?

A psychogalvanometer measures galvanic skin response and is based on the assumption that physiological changes, such as increased perspiration, accompany emotional reactions.

A researcher gave Janis and her husband a bar-coded card, like a frequent-shopper card, that they give to the checkout clerk at the grocery store. Their code number is coupled with the purchase information recorded by the scanner. This family is participating is a(n) _____.

Which of the following companies use a television monitoring system for estimating national television audiences?

Using a stopwatch to determine the average waiting time for a customer checking out in a grocery store is an example of what type of observation?

Customers going through the drive-thru at Starbucks were being watched to see how long they look at the menu before ordering. They are unaware that they are being observed. This type of observation is referred to as _____ observation.

The time it takes a subject to make a choice between the appeal of two advertisements is a type of ______.

Observation in which the investigator creates an artificial environment in order to test a hypothesis is called _____.

Having observers record the brand names of items found in a kitchen pantry of a consumer panel is an example of what type of observation?